4.1 Statement of problem The study was conducted to identify the customer perception about the private label brands at the Big bazaar. The study was limited to the private label brands in the food‚ apparels and the electronics section. The research was mainly conducted to identify various factors which influenced the buying behaviour of the private label brands. The study also intended to identify the demand for certain products which the customers would prefer to buy if included in the private
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My Handsome Boy Named Scooter Judith A. Bell ENG 121 Thomas‚ Cooper December 2‚ 2012 One gorgeous summer day‚ I decided to stop in our local Humane Society and peep in on the new dogs. It was love at first site‚ my handsome boy Scooter sat in the corner of the last cage I peered in. Our eyes met and we both knew he was coming home with me that very day. I put a brand new bright neon green collar and leash on him as if he and I were pro’s‚ it fit perfectly. I then knew we
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CUSTOMER PERCEPTION OF PRIVATE LABELS BRANDS VS NATIONAL BRANDS IN INDIAN RETAIL INDUSTRY 1. INTRODUCTION 1.1 INTRODUCTION TO INDIAN RETAIL INDUSTRY: The Indian retail industry is the fifth largest in the world. Comprising of organized and unorganized sectors‚ India retail industry is one of the fastest growing industries in India‚ especially over the last few years. Though initially‚ the retail industry in India was mostly unorganized‚ however with the change of tastes and preferences of
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Survey Questionnaire Topic: Social impact of marketing campaign of “Fair and Lovely” Purpose: This research is being conducted for the social impact of marketing campaign of fair & lovely. Your feedback will have significant impact on the overall findings and will be count as confidential. All the information provided by you will also be used only for the academic purpose. ------------------------------------------------- Your Age: ………………… Gender: Male
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Case Study: Fair & Lovely 1. Is it ethical to sell a product that is‚ at best‚ only mildly effective? Discuss. According to my opinion it is not ethical to sell the product that is at best‚ only mild effective because at a spur of the moment the consumer one feel it is the best but as the time goes on one understands the difference and realizes that their trust and loyalty with implicit understanding have been impeached and this may affect the brand in certain ways like pricing‚ promotion
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COMM 1001: Week 4 Assignment Worksheet (Part 1 of your Week 5 Perception Paper) Directions: Please save the document to your own computer using the naming convention "COMMWK4Assgn+last name+first initial" as the Submission Title. The file name identifies you and indicates to your instructor that your worksheet is available to grade. Please fill in the answers in the boxes provided by TYPING in your answers. If you need more space than is provided‚ the box will expand as you write. So‚ no need
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Works on the Consumers Introduction A brand is a name that influences buyers. This definition captures the essence of a brand: a name with power to influence buyers. But‚ what really is a brand? People around the globe are now living in a ‘branded’ world. This might sound obscene but in most cases‚ it is clearly evident. Most consumers prefer to buy a product with a well-known or a popular brand than buying an unpopular one. Some buy products with brands that connote ‘extravagance’ or capacity
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Research Centre unlocks nature’s fairness secrets to create new Fair & Lovely. Fair & Lovely‚ the largest-selling skin whitening cream in the world‚ is certainly doing well. Launched in 1978‚ it holds a commanding 50-70 per cent share of the skin whitening market in India‚ a market that is valued at over Rs 1‚200 core (Rs 12 billion) and growing at 10-15 per cent per annum. HLL christened Fair & Lovely as one of its six “mega brands” and has successfully launched new product formulations from lotions
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the advertisement for Fairness cream for men. Several new brands have cropped up following the lead of Fair and Handsome from Emami‚ the House of Fair and Lovely‚ the most popular fairness. We now have Vaseline and Nivea running the race to capture the market of men who wish to have fairer skin. We wished to analyse how the youngsters of today perceive this cream for fairer men‚ which breaks the conventional image of “Tall‚ Dark and handsome”. Hence‚ the question‚ “What do the Indian youth think about
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1. Perception is a method by which persons arrange and interpret their sensory thought to give meaning to their surroundings. The perception plays a very important role in organization. In organizations people actions are based on their perception of what truth is‚ not on the truth itself. Their decision might be biased or might be taken under pressure. For example Assessment of worker’s effort is a judgment subject to perceptual bias. The success of any undertaking‚ personal or business‚ largely
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