when doing business in developing countries. Although Coke and Pepsi were prompt at addressing the accusations brought against them‚ they overlooked multiple issues when starting business in India. When starting a business in a foreign country‚ the first priority a company should have is to learn the native culture. This was Coke and Pepsi’s biggest mistake and was most likely the reason why the Indian population responded so hostilely. Coke and Pepsi’s problems in India were complicated by the
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FAILURE IS NOT AN OPTION FAILURE IS NOT AN OPTION - Gene Kranz‟s leadership in movie < Apollo 13> INTRODUCTION Apollo 13‚ the 1995 motion picture directed by Ron Howard‚ is the true story of Jim Lovell‚ Fred Haise‚ and Jack Swigert‚ a team of astronauts reassigned to a space flight with diminished preparation time. Apollo 13 Mission in 1970 was planning to land on the moon as a routine‚ but after astronauts found oxygen tank‟s explosion and leaking‚ this routine mission to the moon suddenly
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Introduction Cognitive failure is defined as absent-mindedness‚ that is‚ mistakes or errors people make because of slips of attention or memory failure (Reason and Mycielska‚ 1982). Their origin has been traced to memory problems‚ attention problems errors in the implementation of intentions or errors caused by distractions. It also involves clumsiness and problems in social interactions or problems in processing information. Mostly students are prone to experience cognitive failure. If a person
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BRAND FINANCE Executive summary NATION BRANDS ® THE ANNUAL REPORT ON NATION BRANDS | DECEMBER 2014 Referendum Relief‚ Sporting Spectacles & Costly Conflict 2 | BRAND FINANCE® NATION BRANDS | DECEMBER 2014 Introduction Foreword David Haigh‚ CEO Brand Finance plc ‘ The states of the 21st century are participants in a global marketplace‚ with intense competition for tourists‚ students‚ the best workers and investment. The results of this year’s Brand Finance Nation Brands report show the advantages
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Market failure happens – a situation in which economic efficiency has not been achieved because of imperfections in the market mechanism. These market failures consists of ; Externalities‚ public goods‚ merit goods‚ business fluctuations‚ legal system‚ re distribution of income..as clearly explained below. Business fluctuations are the ups and downs in overall business activity as evidenced by changes in national income‚ employment and prices. It is normal that a country passes through a recession
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loyalty: implications for service providers. The Journal of Services Marketing‚ 11(3)‚ pp. 165-179. Jacoby‚ J. & Kryner‚ D. B. (1973) Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research‚ February‚ pp. 1-9. Oliver‚ R. L. (1999) Whence consumer loyalty. Journal of Marketing‚ 63(special issue)‚ pp. 33-44. Wernerfelt‚ B. (1991) Brand loyalty and market equilibrium. Marketing Science‚ 10(3)‚ pp. 229-245. Javalgi‚ R. G. & Moberg‚ C. R. (1997) Service loyalty: implications
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succeed‚ try and try again” Failure is often a better teacher in life than success. Because we go through so many things in life‚ both good and bad‚ we have to learn from our mistakes and hope we won’t have to go through them again. One may consider success as being a major influence on whom we are to date‚ but in all reality it’s our own failures that help us learn‚ encourages us to keep going‚ and prepares us for future failures that are bound to happen. Failure is by far the only way we can
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CHALLENGE ON KBANK’S SERVICE EXCELLENCE By Natnicha PRACHAKITTIKUL (ETU20150043) MSc in International Luxury and Brand Management ESC Rennes School of Business Abstract Many people have doubt about KASIKORNBANK (KBank) service. As double standard still remains in KBank branch services‚ it is urgent need for KBank to improve its services in order to meet its commitment “Towards Service Excellence (at every level)”. In this essay‚ five features of service‚ 7Ps service marketing mix‚ and SERVQUAL
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Michael Galindo Article #1 revised Common Experience “The root cause of Entrepreneurial Failure” The first article I read was written by Nicolas A. Bibby. His article title was named “the root cause of Entrepreneurial Failure”. I had a good feeling just by reading the articles name a few things he would be writing about. One reason we fail would be due to our lack of knowledge about the business‚ and dislike towards a chosen career. Another would be insufficient capital to hold venture
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Brand inventory “ in the first time ‚ the cost to produce it were $20 higher than the price it was sold for‚ thus a loss for its maker. It was sold at a price of 5 cents per glass “ * History of Coca Cola: Coca cola was invented in Atlanta‚ Georgia‚ in his backyard‚ May 1886‚ by Doctor John Pemberton‚ a pharmacist‚. He has a motto to benefit and refresh everyone it touches‚ so that people include the drink in their happiness. The name for “Coca Cola” was given by his bookkeeper
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