Apple & Samsung Analyse the business strategies of two leading international companies Dr. Sayeda Meharunisa Ahmed Inas Alhamdy 2131874 Sara Aljamei 2112479 Nouf Almandeek 2100663 Thikra Alreshoodi 2110273 Maymona haboudal 2112598 Table of Contents Introduction Apple and Sumsung Vision and Mission Internal and External Factors SWOT Analysis Conclusion Introduction:
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system’s impact on many industries‚ one of the industries is IT appliances industry. We choose Samsung Electronics Co. as our topic in this industry. Samsung has been dedicated to create a better world for over 70 years through various businesses. Today‚ Samsung extent advanced technology‚ semiconductors‚ skyscraper and plant construction‚ petrochemicals‚ fashion‚ medicine‚ finance‚ hotels and so on. Samsung now is the global market leader in high technology electronics manufacturing as well as digital
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Executive Brief for Samsung To: Lee Kim Hee‚ President From: Re: Strategic Growth Plan Date: Executive Summary Samsung’s goal is to maintain the market leadership and keep increasing the market shares in the world wide market. Development in people‚ systems‚ technologies‚ and facilities with a long term goal. Samsung aims to provide high quality products with a cost-efficient price that builds up the brand image and reputation. The main issue is how
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FARHOOMAND SAMSUNG ELECTRONICS: MANAGING INNOVATIONS IN AN ECONOMIC DOWNTURN At Samsung Electronics‚ we believe that crises are opportunities for innovation and that change is about action. It takes a different kind of strategy to navigate tough economic times and become one of the world’s leading companies. And we have what it takes to get there.1 This is a time of real crisis. Global companies are crumbling. We don’t know what will happen to Samsung either…Within 10 years‚ all Samsung products may
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Business Research Papers Vol. 3 No.5 November 2007 Pp.123-133 Brand Equity‚ Customer Satisfaction & Loyalty: Malaysian Banking Sector Norbani Che-Ha* and Shahrizal Hashim** Services cannot be seen‚ felt‚ tasted or touched in the same manner in which goods can be sensed. Therefore‚ the key to success in services marketing is to ‘tangibilizing the intangible’ by using an extrinsic cue like a brand. Moreover‚ brands that are high in brand equity are organization powerful assets. They can lead to customer
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Samsung group is a multinational company located in South Korea. It was founded in 1938 by Lee Byung-chull and since then great changes took place). At the beginning Samsung was a small trading company with forty employees. After the Korean War in 1954 Samsung grown up and entered several industries. It will take about three decades since its creation (1938) before it enters the electronics industry. Moreover‚ it will take another three decades to rise into a multinational organisation (1990). It
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Type | Chaebol | Industry | Conglomerate | Founded | 1938 | Founder(s) | Lee Byung-chul | Headquarters | Samsung Town‚ Seoul‚ South Korea | Area served | Worldwide | Key people | Lee Kun-hee (Chairman of Samsung Electronics) | Products | Apparel‚ chemicals‚ consumer electronics‚ electronic components‚ medical equipment‚ precision instruments‚ semiconductors‚ships‚ telecommunications equipment | Services | Advertising‚ construction‚ entertainment‚ financial services‚ hospitality‚
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we talk about businesses that have humble beginning‚ then the history of Samsung can serve as the perfect example. It all started on March 1‚ 1938 when Byung-Chull Lee‚ the founding chairman of Samsung initiated a business in Korea with a capital of only 30‚000 won. The primary products of what was then Samsung were dried Korean fish‚ fruits‚ and vegetables traded from Beijing and Manchuria. For the etymology of Samsung‚ it has the root words "three stars." The business or Mr. Lee expanded and
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Korean Multinational Conglomerate‚ Founded 1938‚ headquartered in Samsung Tower‚ Seoul. Comprises numerous subsidiaries and affiliated businesses‚ most of them united under the Samsung brand. * Samsung Electronics * Samsung Heavy industries * Samsung Engineering * Samsung Life Insurance * Samsung Everland Lee Kun - Hee - Chairman and CEO. Lee Soo - Bin - President‚ CEO of Samsung Life Insurance Revenue - $ 247.5 billion (2011) Employees - 3‚69
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CASE ANALYSIS MEMO TO: Samsung Management FROM: Team 3 DATE: March 27‚ 2014 SUBJECT: Samsung Case Analysis Executive Summary Samsung Electronics Company (Samsung) is a South Korean multinational electronics manufacturer with headquarters in Suwon‚ South Korea. It’s a flagship subsidiary of the Samsung Group and by the end of 2004 was responsible for $78.5 billion of the group’s $135 billion revenue (Chang & Siegel‚ 2009). It is a major manufacturer of component
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