Table of Contents Background for the research paper. 1 Task 01 - The Assessment of Research Paper 2 1.0 The Practical Area of the research 2 2.0 Examples Of Other Studies Conducted Along The Researchers’ Guidelines. 2 3.0 Explanation of How The Researcher Uses Relevant Literature To Build His Arguments While Comparing And Contrasting Other Researchers Work. 3 4.0 Explanation of the Research Design 4 5.0 Recommendation of the Study 5 6.0 Limitation of The Study 6 7.0 Research topics
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Praxis Business School Brand Equity Measurement of Cadbury Dairy Milk A report submitted to Prof. S. Govindrajan In partial fulfilment of the requirements of the course Product and Brand Management On 3-09-09 By Abhishek Das (B08002) Nabila Azmatulla (B08018) Parikshit Ghoshal (B08021) Somnath Roy ~1~ (B08032) Executive Summary Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did
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Bank Prudential Regulation Bank regulations are a form of government regulation which subject banks to certain requirements‚ restrictions and guidelines. This regulatory structure creates transparency between banking institutions and the individuals and corporations with whom they conduct business‚ among other things. Given the interconnectedness of the banking industry and the reliance that the national (and global) economy hold on banks‚ it is important for regulatory agencies to maintain control
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ON An analysis of Indian insurance industry with special reference to ICICI PRUDENTIAL [pic] PRESENTED BY Prem Prasad Maharana Roll no.: 13771U072039 GUIDED BY Mr.Jayanta Kumar Bihari Kumari Rosalin Faculty of KIIMS‚Cuttack H.O.D of KIIMS‚ Cuttack [pic] Session 2007-09 PREFACE The Indian Insurance Industry is broadly segmented into public and private insurance companies. Before year 2000
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International Journal of Research in Management ISSN 2249-5908 Issue2‚ Vol. 2 (March -2012) Merger and Acquisition in Banking Industry: A Case Study of ICICI Bank Ltd. Dr. K.A. Goyal* and Vijay Joshi** *Former Head of Management Department‚ BIT-WCAS‚ Muscat‚ Oman. Faculty‚ Shri Govind Guru Government College‚ Banswara. Email-kagoyala@gmail.com‚ +91 7597293666 **Doctoral Research Scholar‚ Department of Business Administration‚ UCCMS‚ MLSU‚ Udaipur. Email-vij.joshi18@rediffmail.com‚ +91
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(1611433) Homework Assignment-4: Evaluate the Brand Equity of Your case Product (Coca-Cola Company) "DRINK ME (!)" The Coca-Cola Company is the world leading manufacturer‚ distributor and marketer of soft-drink concentrates and syrups. It is operating in more than 200 brands in over 200 countries. Today‚ with 74 million dolars‚ Coca-Cola is the most valuable brand in the world. Company achieves a contunious upsticks
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ZENITH International Journal of Multidisciplinary Research Vol.2 Issue 5‚ May 2012‚ ISSN 2231 5780 STRATEGIC MOVE OF ICICI BANK: A CASE STUDY OF MERGER OF ICICI BANK AND BANK OF RAJASTHAN DR. ABHINN BAXI BHATNAGAR*; MS. NITU SINHA** *Associate Professor‚ Galgotias Business School‚ Greater Noida. **Research Associate‚ Galgotias Business School‚ Greater Noida. ____________________________________________________________________________________ ABSTRACT Changing is the regulation
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Customer-Based Brand Equity Model (CBBE) CBBE act as a bridge to add value on a product endowed to a product as a result of past investments in the marketing of a brand. It is also provide provides direction and focus to future marketing activities. CBBE model designed to assist management in brand building efforts. According to the model‚ building a strong brand involves four steps: establish brand identity‚ create brand meaning‚ positive‚ eliciting accessible brand responses‚ and building brand relationship
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really wanted from a coffee shop and extended connections with them beyond the coffeehouse. Hence‚ a journey into social media began. Research Question This paper is to explore how Starbucks utilizes the social media platform to enhance its brand equity Literature Review Social Media is termed that customers are now ‘social customers’ and every interaction is an engagement and collaboration between company and customer. Social media is defined as “the technological component of the communication
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BUSINESS ADMINISTRATION 2010-2011 MIS OF ICICI BANK By Group 3 -Deepti Achpalya -0918111 -Namrata R-0918124 -Nidhi Pandiya-0918126 -Nita Bhattacharjee-0918129 -Shyamala-0918151 ACKNOWLEDGEMENT At the first instance I owe my gratitude and express my hearty and sincere thanks to DR. K. Nirmala Prasad‚ the principal of M.O.P. Vaishnav College for Women‚ Chennai-34‚ for giving me an opportunity to get trained at ICICI Bank. I owe my thanks to Dr. Lalitha
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