Brand Advertising as Creative Pubiicity ANDREW EHRENBERG South Bank University ehrenba@sbu.ac.uk NEIL BARNARD South Bank University RACHEL KENNEDY University of South Australia HELEN BLOOM Consultant HelenBloom@ compuserve.com Our view of brand advertising is that it mostly serves to publicize the advertised brand. Advertising seldom seems to persuade. Advertising in a competitive market needs to maintain the brand’s broad salience—being a brand the consumer buys or considers buying. This turns
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Equity has brought benefits to many litigants who would otherwise have been severely disadvantaged by the common law. Discuss‚ with reference to decided cases. William the Conqueror found England with no single system of law common to the whole country. The law was mainly sets of customary rules which differed from area to area. For example‚ in one area you could get away with stealing‚ in another it would be seen as crime. There was no such thing as ‘ The English Legal System” until William’s
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criminals getting away with their crimes and into a high level of injustice caused by the subjective approach of different courts。 In my opinion an intermediary position between both solutions is the perfect way to establish and ensure justice and equity. There have to be fixed punishment for all crimes. However‚ criminal laws have to provide for a minimum and maximum for the punishment and the laws also have to foresee certain cases of exemptions. An example for setting minimum and maximum penalties
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DEBT TO EQUITY PROPORTIONS In building the pool of funds for the business it is important to balance and optimize the proportions of debt and equity. The relationship between total debt and total equity is referred to as leverage or gearing. If there is too much debt‚ a business becomes highly leveraged with the implications of: • Repayment risk. The risk to debt providers increases as there is less of an equity buffer to absorb losses that the business may make. • Interest risk. The interest
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Adams’ Equity Theory Balancing Employee Inputs and Outputs -------------------------------------------------------------------------------- If you pay "peanuts"‚ you may get "monkeys". © iStockphoto/RedBarnStudio Adams’ Equity Theory calls for a fair balance to be struck between an employee’s inputs (hard work‚ skill level‚ tolerance‚ enthusiasm‚ and so on) and an employee’s outputs (salary‚ benefits‚ intangibles such as recognition‚and so on). According to the theory‚ finding this
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1. How is the Fruitvale branch doing? On viewing the financial performance of Manzana Ltd.‚ we see that the branch profitability is decreasing. There is a huge backlog of policies‚ which is resulting in delays for current orders too. The number of new policies and endorsements appeared to be stagnating‚ whereas the rest of the industry reported moderate growth rates. According to the figures of the present quarter‚ Fruitvale had shown a decline in insuring new policies whereas Golden Gate
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For Immediate Release India Insurance Industry Essay Writing Competition Winner Announced Ms Megha Asnani‚ Business Analyst with Accenture Service Private Limited was declared winner of the 2nd India Insurance Industry Essay Writing Competition organised by Asia Insurance Review in conjunction with the India Rendezvous. Ms Asnani’s essay on the topic: ‘An Indian Solvency II?’ stood out for its originality and in-depth analysis of the subject. Ms. Asnani will receive a cash prize of S$5‚000
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EQUITY VALUATION MODELS Equity Valuation -Determining the total value of a company involves more than reviewing assets and revenue figures. An equity valuation takes several financial indicators into account; these include both tangible and intangible assets‚ and provide prospective investors‚ creditors or shareholders with an accurate perspective of the true value of a company at any given time Significance of Equity Valuation Model -Equity valuations are conducted to measure the value of
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What are the exceptions to the maxim “equity will not assist a volunteer? Give factual examples to support answer and relevant cases. There are certain known exemptions to the rule that equity will not assist a volunteer . a) These are where the proposed donee has acquired title to the property by being chosen as administrator of the donor’s estate . That is if a donor has endeavored to create an instant bequest inter vivos to a donee which have not passed by reasons of the fact that the lawful
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Equity is frequently referred to as a supplement to the common law. Cruzon defines Equity as a system of law developed by the court of chancery in parallel with the common law. It was designed to complement it‚ providing remedies for situations that were unavailable at Law. Because of this‚ Equity provided a dimension of flexibility and justice that was often times lacking because of the common law’s rigidity. This rigidity stems from the fact that‚ while courts sometimes altered their jurisdictions
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