History Of ICICI Bank: History ICICI Bank was established in 1994 by the Industrial Credit and Investment Corporation of India‚ an Indian financial institution‚ as a wholly owned subsidiary. The parent company was formed in 1955 as a joint-venture of the World Bank‚ India’s public-sector banks and public-sector insurance companies to provide project financing to Indian industry The bank was initially known as the Industrial Credit and Investment Corporation of India Bank ‚ before it changed its
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Customer Based Brand Equity Model (CBBE) The CBBE model approaches brand equity from the perspective of the customer – whether customer is an individual or an organization. The CBBE model provides a unique point of view as to what brand equity is and how it should best be built‚ measured and managed. The power of a brand lies in what customers have learned‚ felt‚ seen and heard about the brand as a result of their experiences over time. The big challenge for marketers is to ensure that
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I. Situation Analysis A. Category/Competitor Definition The brand equity of Apple Inc. is largely comprised of five product lines‚ two functional solutions‚ or two types of customer-based services. The industry‚ in which Apple competes‚ therefore‚ depends on the methodological classification of its products. The diversification of markets enhances Apple’s value chains‚ as a result. In a product lines based system Apple competes in five markets‚ including the PC industry with its Macintosh computers
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CHAPTER-1 INTRODUCTION * What is Insurance? * Insurance Act‚1938 * Types Of Insurance * How Insurance Works? * Life Insurance Business * Role of Insurance in Economic Development * Indian Insurance Industry: New Avenues for Growth 2012 * Research methodology WHAT IS INSURANCE? The business of insurance is related to the protection of the economic values of assets. Every asset has a value. The asset would have been created through the efforts of the owner
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MINOR PROJECT REPORT ON THE STUDY OF ANALYSIS OF FINANCIAL STATEMENT OF ICICI BANK [pic] Submitted in the partial fulfillment of required for the award of degree of Bachelor of Business Administration. Submitted By: Akanksha Jain ENROLL No- 001 /KRCHE /BBA(B&I)/2006 Under the guidance (MR. A. Lenin Jothi) ( Mrs. Madhu Arora) KASTURI RAM COLLEGE OF HIGHER EDUCATION (AFFILATED TO GURU GOBIND SINGH UNIVERSITY‚ DELHI) ACKNOWLEDGEMENT Getting a project ready requires the work and effort
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Faizan Kazi London Institute of technology Project 22 Instructor: Dr. Hamida 11/23/2010 ICICI - Case Study A project on Leadership and Change Management Mapping Process Leadership and Change Management Project 22 Sr. No | CONCEPTS | Pages | 1 | Overview | 03 | 2 | Introduction | 04 | 3 | Leadership Literature | 04 | 4 | Change in Leadership | 08 | 5 | Change in ICICI | 09 | 6 | Resistance to change | 11 | 7 | Conclusion | 11 | 8 | Reference | 12 | | | | |
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advertising surrounding the game‚ he just simply loves the sport. Tonight he’s going to a New Jersey Devils hockey game purely for the love of the game. He’s going to wear his Reebok‚ New Jersey Devils jersey and go to the Prudential Center to see the game. The Prudential Center is located near the new Red Bull Park and not far from the Izod Center‚ which until recently‚ was known as Continental Airlines Arena. As usual‚ he’ll park his car in the Ford Lincoln Mercury Parking Lot and proceed
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___________________________________________________________________________ IBM Brand Equity Restoration and Advertising Evolution [pic] ______________________________________________________________________________ This case was written by Professor Michele Greenwald‚ Visiting Professor of Marketing at HEC Paris‚ for use with Advertising and Promotion: An Integrated Marketing Communications Perspective – 7th edition by George E. Belch and Michael A. Belch. It is intended
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INTRODUCTION 1.1 WORKING CAPITAL FINANCE Every Enterprise namely company/firm/individual requires money to meet the day to day business operations‚ for purchasing stocks and for acquiring raw materials for processing and conversion to finished good. Banks provide finance to purchase inventory directly by providing funded limits or by issuing letter of credit or Bank Guarantee. Bank also provides receivables finance to provide liquidity to the customers. 1.2 CREDIT - THE LIFELINE OF BUSINESS Of
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------------------------------------------------- icici with icici bank merger For Mergers and Acquisitions in the BANKING SECTOR AAKANKSHA KUMAR * EXECUTIVE SUMMARY ICICI- Industrial Credit and Investment Corporation of India Limited (ICICI) was founded by the World Bank‚ the Government of India and representatives of private industry on 5 January‚ 1995. The objective was to encourage and assist industrial development and investment in India. Over the years‚ ICICI has evolved into a diversified
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