4‚ pp. 223-233‚ Apr 2012 (ISSN 2220-3796) Brand Elements Lead to Brand Equity: Differentiate or Die Mosarrat Farhana University of Dhaka‚ Bangladesh mosarrat_58@yahoo.com Abstract: The aim of this paper is to discuss brand elements and to explore its contribution to brand equity based on some relevant research reviews and some examples of prominent brands where brand elements have played a significant role to reach consumer’s head and heart. Brand is a combination of name‚ symbol or design‚ which
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accessories‚ а lot of companies go out on a limb when it comes to business decision or management strategies with Nike Corporation. Nike is а powerful company. Nike Corporation is a well managed company in а striking industry‚ the company has a strong brand image‚ and they are effectively capturing the value shaped from their savings. Modern superior ways to make products are significant in today’s Apparel companies‚ both to be efficient and to be able to make hi-tech products. Nike is dependent upon
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http://www.sb.iub.edu.bd/internship/spring2006/0110234.pdf Internship Report Spring 2006 A research to explore customer satisfaction level of customer in context of Berger Paints Color Bank‚ Bangladesh. Submitted by‚ Md Assad Kibria (ID #0110234) Submitted to‚ Mr. Sohel Islam School of Business Independent University‚ Bangladesh April 30th‚ 2006. Dated: April 30th‚ 2006 Mr. Sohel Islam Internship Adviser School of Business‚ Independent University‚ Bangladesh. Baridhara‚ Dhaka.
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build brand equity Contents I. Introduction II. What is brand equity? • Definition: Brand equity • Sources of brand equity • Positive brand equity vs. negative brand equity III. Creating brand equity • Brand position • How to create brand equity? - Selecting brand elements - Integrating with marketing activities - Creating secondary brand associations IV. Summary and Conclusion V. References Introduction In modern society‚ brands play
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Material Safety Data Sheet Oxygen Section 1. Chemical product and company identification Product name Supplier : Oxygen : AIRGAS INC.‚ on behalf of its subsidiaries 259 North Radnor-Chester Road Suite 100 Radnor‚ PA 19087-5283 1-610-687-5253 Product use Synonym : Synthetic/Analytical chemistry. : Molecular oxygen; Oxygen molecule; Pure oxygen; O2; Liquid-oxygen-; UN 1072; UN 1073; Dioxygen; Oxygen USP‚ Aviator’s Breathing Oxygen (ABO) : 001043 : 6/16/2011. MSDS # Date
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Mark Zuckerberg‚ in full Mark Elliot Zuckerberg (born May 14‚ 1984‚ Dobbs Ferry‚ New York‚ U.S.)‚ American computer programmer who was cofounder and CEO (2004– ) of Facebook‚ a social networking Web site. After attending Phillips Exeter Academy‚ Zuckerberg enrolled at Harvard University in 2002. On February 4‚ 2004‚ he launched thefacebook.com (renamed Facebook in 2005)‚ a directory in which fellow Harvard students entered their own information and photos into a template that he had devised. Within
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studied. 5. Brand Positioning: What are the three brand positioning alternatives from the case? What are the pros and cons associated with each alternative? The first brand position that was briefly considered for the Discovery was the position of being The More Affordable Range Rover. The benefits of this positioning were that they could use the established Range Rover brand that SUV consumers in America understood and trusted‚ but for a more affordable price. They decided against this brand positioning
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emeraldinsight.com/0960-4529.htm MSQ 17‚1 Customer based brand equity: evidence from the hotel industry ¨¸ Ruchan Kayaman and Huseyin Arasli Eastern Mediterranean University‚ Gazimagusa‚ Turkey Abstract Purpose – The paper aims to explore interrelations of the four brand equity components; brand awareness‚ brand loyalty‚ perceived quality and brand image in hotel industry and improve the conceptualization of customer-based hotel brand equity. Design/methodology/approach – The paper is based on the
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Mobinil brand conveyed a consistent meaning to consumers? Is this a benefit or a detriment as the mobile service provider business moves forward in Egypt with the entry of Etisalat and Vodafone? Branding strategy made is because brands are powerful assets that must be carefully developed and managed. It is a key element in the company’s relationships with customers. Brands represent customer’s perceptions and feelings about a product and its performance. Hence a brand should have positive brand equity
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Sources of brand equity The sources of brand equity come from TV commercials‚ sponsorship‚ events‚ promotion‚ logo‚ package and the slogan. Details of each are as follow: TV Commercials: The Main characters in the commercials are always male. This emphasizes the masculine nature of the beer and infers that the beer is for man. Another special point is that quite a number of them are about relationship encounters (e.g. in bars‚ supermarkets etc)‚ this communicates the joy of life. Furthermore
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