Number : | 40073098 | Title: | A study of building and measuring brand equity in hospitality industry | Comments: | | Mark( /25) | Marked by : | Date : | Background to the Study and Overall Research Aim: If growing brand equity is the key to future business success‚ it makes sense that one should have a way to quantify and measure such equity. (Keller‚ 1997‚ pp.372-379) For hospitality industry‚ brand equity is an important intangible asset to hotel that has psychological and
Premium Brand Brand management
Organizational Commitment and job satisfaction along with providing an example. Reference: Patrick‚ H.‚ & Sonia‚ J. (2012). Job Satisfaction and Affective Commitment. IUP Journal Of Organizational Behavior‚ 11(1)‚ 23-36. Yip‚ P.‚ Martin‚ A.‚ & Goldman‚ A. (n.d) Job Satisfaction Retrieved from http://www.u.arizona.edu/~ctaylor/chapter9/jobsat.html An essential portion of any management process is to ensure the employees have job satisfaction and organizational commitment to create a
Premium Organization Organizational studies and human resource management Organizational studies
types Lists In organizational behavior and industrial and organizational psychology‚ organizational commitment is the individual’s psychological attachment to the organization. The basis behind many of these studies was to find ways to improve how workers feel about their jobs so that these workers would become more committed to their organizations. Organizational commitment predicts work variables such as turnover‚ organizational citizenship behavior‚ and job performance. Some of the
Premium Organizational studies and human resource management Organizational commitment Employment
Equity In accounting and finance‚ equity is the residual value or interest of the most junior class of investors in assets‚ after all liabilities are paid; if liability exceeds assets‚ negative equity exists. In an accounting context‚ shareholders’ equity (or stockholders’ equity‚ shareholders’ funds‚ shareholders’ capital or similar terms) represents the remaining interest in the assets of a company‚ spread among individual shareholders of common or preferred stock; a negative shareholders’ equity
Premium Stock market Balance sheet Stock
Critically evaluate the concept of organizational commitment and consider the difficulties involved in securing employee commitment. INTRODUCTION: An organization is a social body consisting of a group of people who share a similar goal or work towards achieving a single goal. They are well structured and managed in such a way so the goal can be reached most effectively and efficiently. Organizations are of various types. It can be private (led by an individual or a group of people) or public (led
Free Employment Organization Organizational studies and human resource management
Definition Organizational commitment may be viewed as an organizational member’s psychological attachment to the organization. Organizational commitment plays a very large role in determining whether a member will stay with the organization and zealously work towards organizational goals. Theory A prominent theory in organizational commitment is the three-component model (TCM). The model argues that organizational commitment has three distinctive components: 1. Affective commitment is your emotional attachment
Premium Emotion Attachment theory Organizational commitment
QUESTION 1. Equity has made the law more fair. Discuss Equity can be defined in a technical sense as a branch of law administered by the court of chancery before the passing of the Judicature Act (1873-1875) with a view of supplementing the common law rules. Equity developed because of the problems of the common law. The word ’equity’ has a meaning of ’fairness’ and this is the basis on which it operates. The existing law as at the time equity arose was common law‚ equity acted as a supplement
Premium Common law Law
Abstract Effective leaders are enables that directly point to competent and committed employees. The more committed of employee‚ the higher compensation he or she can get from their organization. Studies in the organizational behavior have shown that leadership style and organization commitment are the major factors to the organization whether is success or fail. Employee commitment is a key source to determine the organizational performance. There are three types of leadership style in the organization
Premium Leadership
The word ‘equity’ can be seen to have a wide range of meanings- to many it is a synonym for ‘fairness’ or justice’. Those within the legal community recognise equity as the body of rules developed and applied by the Court of Chancery; a court previously presided over by the Lord Chancellor with rules developed under his authority. The law of equity developed due to the inflexibility of the common law. Before the development of equity‚ The law was rigid (which was often cited as a weakness) for example
Premium Common law
Organizational Commitment and Communication Teresa Soukup COM/530 March 11‚ 2013 Mark Busby Organizational Commitment and Communication Paper * Explain how different leadership styles would affect group communication in your chosen organization. “Leadership style is a relatively consistent pattern of behavior reflecting a leader’s beliefs and attitudes. Although no two people act as leaders in precisely the same way‚ people do lead with three basic styles: (1) authoritarian (or autocratic)
Premium Motivation Leadership