Brand Audit and Planning Telenor Group Members: Syed M. Humair & Fahad Habib EMBA-2009-F-13 EMBA-2009-F-54 NUST BUSINESS SCHOOL Brand Management Submitted to: Zeenat Jabbar Table of Contents 1. Introduction 3 2. Brand Architecture 4 3. Brand Elements 5 3.1. Telenor Logo 5 3.2. Telenor Tagline 5 3.3. Telenor and its association with sub-brands 5 3.4. Djuice 5 3.5. Talkshawk 6 3.6. Persona 6 3.7. Easypaisa 6 4. Brand Resonance 7 4.1. Defining Brand
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Russell Hobbs brand audit Mission statement For over 50 years‚ the Russell Hobbs™ brand has been synonymous with innovation‚ performance and industry leading design by delivering real consumer benefits. As part of our European heritage‚ we continue to develop new concepts that expand the boundaries of technology and stay true to the gourmet roots that define our culture. In following tradition‚ our products continue to deliver best in class innovations‚ designed to inspire your culinary talents
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Brand Audit Coca-cola In partial fulfillment of the Requirements for the degree of BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION Submitted by: Santiago‚ Kevin DJ March 2011 I. Consumer focused sources of procedures to: -Assess the health of the brand Coca cola has been top in the market for the last decade or even 2 decades. But can coca cola maintain their top level in the market? One of the great marketing legend of coca cola is their bottle. That famous bottle was designed
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Executive Summary Background about the Brand Coca-Cola began in 1886 when a Pharmacist‚ Dr. John Pemberton from Atlanta‚ Georgia founded the company. In 1891‚ Asa G. Candler‚ an Atlanta based entrepreneur obtained ownership of the Coca-Cola brand. The hourglass Coca-Cola bottle was created because of competitors imitating Coca-Cola products. The company went public in the stock exchange in 1919‚ sold at $40 per share. In 1929‚ the company expanded overseas and released the slogan “The Pause
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..........................................................................................1 BRAND INVENTORY.....................................................................................................................................2 THE SIA HISTORY ...........................................................................................................................................2 BRAND ELEMENTS ...................................................................................
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Brand inventory “ in the first time ‚ the cost to produce it were $20 higher than the price it was sold for‚ thus a loss for its maker. It was sold at a price of 5 cents per glass “ * History of Coca Cola: Coca cola was invented in Atlanta‚ Georgia‚ in his backyard‚ May 1886‚ by Doctor John Pemberton‚ a pharmacist‚. He has a motto to benefit and refresh everyone it touches‚ so that people include the drink in their happiness. The name for “Coca Cola” was given by his bookkeeper
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Titan is the World’s fifth largest and India’s largest wrist watch manufacturer. The company has grown to develop and offer Titan‚ Octane‚ Regalia‚ Fastrack‚ Nebula‚ Raga Xylys brands in the wrist watch market and has extended to jewellery and accessories market through the brand Tanishq in 1995 and more recently has entered into eye wear by launching eye gear sunglasses and prescription sunglasses. As market leaders with over 60% market share in domestic
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1.0 Introduction We are students of MKT-470 “Strategic Brand Management”. Our faculty Mr. Saquib Shahriar‚ Lecturer‚ School of Business‚ Independent University‚ Bangladesh has assigned to us this report writing as a part of our course study. We are sincerely thankful to him for assigning or group such type of a project work. In this report we have discussed about overall market scenario of Coca-Cola‚ its brand strategies‚ brand elements‚ positioning‚ problems and current market strategy‚ marketing
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Exchange of Hong Kong with plants located in Hong Kong‚ Mainland China‚ Australia and the U.S.A.‚ Vitasoy International is a dynamic‚ international organization setting new standards of quality and innovation wherever its products are sold. Vita is a brand under the Vitasoy Group. Launched in 1979‚ VITA Lemon Tea - it was the world’s first ready-to-drink lemon tea‚ which blends red tea with a subtle lemon flavour - is extremely popular in Hong Kong and has secured a clear market leadership over the
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Abstract This brand audit report is for Louis Vuitton. The purpose of doing this is to evaluate the brand equity of Louis Vuitton‚ both from the customers’ and firm’s perspective. As the brand equity is based on brand knowledge‚ (Keller‚ 2003) the brand audit is carried out through a survey designed to measure two components of brand knowledge; namely brand awareness and brand image. In conclusion‚ it was found that the consumer can recall Louis Vuitton and they do recognize the brand. They also see
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