Table of Contents Executive Summary 3 Reason to Choose Lamborghini 4 Brand History 5 1963-72……………………………………………………………………………………………………………………………………………6 1973-87 7 1987-93 8 1994-98 9 1998 and beyond 10 Brand Summary 11 Brand Values 12 Points of Parity 12 Unique Selling Point 13 Brand Distinctive Features 13 Brand Identity and Equity 14 Points of Difference 15 Brand Architecture 15 Marketing Environment 16 Target Market….…………………………………………………………………………………………………………………….………16 Competition………………………………………………….……………………………………………………………………………
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“image” of cool and trendy during these years. Several other models were made‚ but between 60s and 80s the company’s masterpieces remained the Aviator and Wayfarer. Still nowadays when we think about the brand these are the two first models that come up in our minds. In 1999 the brand has been sold to the Italian Luxottica S.p.a for $640million. Today Ray-Ban is an icon for young and cool people‚ the line that connects old-school with the present; models never changed and you can still
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O N O T C O PY Red Bull Brand Audit Report D BRAND AUDIT REPORT MURTUZA VAID Page | 1 Red Bull Brand Audit Report CONTENTS 1. EXECUTIVE SUMMARY ............................................................................................................................ 3 2. BRAND INVENTORY .................................................................................................................................. 4 2.1. History .....................
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MKT2006: INDIVIDUAL WRITTEN ASSIGNMENT Brand Audit of John Lewis Brand Audit of John Lewis BY CHARLIE CLARK 09337612 Word Count: 2‚215 Contents 1. The purpose of this report 3 1.2. What is a brand? 2. The John Lewis Brand 4 2.1. How does John Lewis stand out? 2.2. The brand elements of John Lewis 5 2.3. The brand values of John Lewis
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325- 339 Product Management Assignment 1 Brand Audit of the Apple iPhone Georgia Louise Benjamin (217204)‚ Kyle Leong (275059)‚ Polina Dozortseva (298367)‚ Martin Weissbart (364260) Submitted: 10th September‚ 2009 Tutorial Time: Mondays 10am -11am‚ Tutor: Ronald Word Count excluding Footnotes‚ Headings and Appendices: 2176 words 1 Executive Summary The objective of this study is to make inferences about the iPhone’s brand equity from a sample of the population. Specifically‚ the value
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BMR 3164 BRAND MANAGEMENT ‘POWER ROOT’ |No |Name |Student ID |Hp No | |1 |DHEEPAN A/L PRANTHAMAN |1061111669 |017-7648515 | |2 |TEH AI ZEK |1051103950 |016-7628762 | |3 |NURUL AQILAH MOHD NAJRI
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LOUIS VUITTON BRAND AUDIT "The name Louis Vuitton is synonymous with luxury. Never on sale‚ Louis Vuitton products are sold exclusively for the high end market‚ and it’s the absolute symbol of glamour". By: Farah Soraya/ 1401135661 HISTORY Louis Vuitton was established in Paris in 1854 by Monsieur Louis Vuitton. That year also marked the creation of the first flat trunk with Trianon canvas in grey. In 1867‚ Louis Vuitton took part in the Universal Exhibition in Paris
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BRAND AUDIT- RED BULL Index Table of Contents Introduction to brand audit.................................................................................................. 1 1.Background of energy drinks ................................................................................................. 3 2. Market analysis of energy drinks ………………………………………………………………………………. 4 3.Red Bull……………………………………………………………………………………………………………………………. 7 4.Integrated marketing communication channels………………….……………………………
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Brand Audit and Fingerprint of Nintendo Ltd Contents Page Number 1.0 Corporate Brand Audit 2 1.1 Brand Description 2 1.2 Brand Strength 4 1.3 Brand Future 6 2.0 Brand Fingerprint (Lead product - Nintendo Wii) 7 2.1 Target 7 2.2 Insight 7 2.3 Competition 7 2.4 Benefits 7 2.5 Proposition 8 2.6 Values 8 2.7 Reasons to Believe 8 2.8 Essence 9 2
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ADIDAS BRAND AUDIT Eleonora Popova Nertila Asani Reita Hackaj Tomas Krajcovic TABLE OF CONTENTS adidas Background .............................................................................................................. 2 Industry Background ............................................................................................................ 2 Consumer analysis............................................................................................................... 2 Brand
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