Consumer perceptions of store brands versus national brands Abstract Purpose – The objective of this study is threefold. First‚ the authors want to use taste tests to assess how four store brands that are differently positioned compare to one national brand in terms of perceived brand equity. Second‚ the authors want to investigate whether brand equity of store versus national brands is determined by current brand loyalty towards these brands. Third‚ they want to find out whether store patronage
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self-confidence. People also purchase the Nike brand because they relate it with so many of the athletes who Nike endorses. People like LeBron James‚ Tiger Woods‚ Maria Sharapova‚ and Michael Jordan. These athletes wearing the Nike sign‚ was what really got the consumers to buy brand name items. But‚ most people don’t know where the brand Nike originated from. You might be surprised to know that one of the world’s dominant shoe‚ sports equipment and clothing brands was named after the Greek goddess of
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Audit Working Papers Presented By: Kanza Masood Presented To: Miss Iram Butt Semester: Semester 6 Date: 18th Feb’13 Course: Audit Internal Control ------------------------------------------------- Audit working papers Audit working papers are the documents which record all audit evidence obtained during financial statements auditing‚ internal management auditing‚ information systems auditing‚ and investigations. Audit working papers are used to support the audit work done in order to provide assurance
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Auroras Pg College‚ Ramanthapur‚ Hyderabad‚ Andhra Pradesh‚ India. Abstract This empirical study has investigated the factors influencing the mobile subscribers Intention to switch mobile service providers in India based on Structured Equation Model (SEM). Due to huge growth in mobile subscribers‚ heavy competition between service providers and Mobile Number portability facility given to the mobile subscribers there is a need to study the impact of various factors influencing mobile subscribers
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Highlander International‚ Inc. is a public corporation‚ which lists its stock on NYSE. It is known for design‚ manufacturing‚ and distribution of toys and sporting goods. Over the past several years‚ Highlander has been experiencing increasing sales and recently posted revenues of $10.7 billion. Its primary US customers include ToysRUs‚ Target‚ and Walmart. Since 2000‚ it has been audited by E&Y. Highlander International‚ Inc. hired Max Million as the company started to reach $25 in sales and
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Shockley produced a conceptual design based on certain aspects that are considered to have an effect on the auditor’s capability to endure stress. It has been suggested that‚ given the shut working connection between auditors and customers and the fact that auditors are paid by their customers‚ it is emotionally impossible for an auditor to be free from prejudice. Numerous aspects of concern have been noted in the literary works for many years. Shockley’s conceptual design highlighted on recognized
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I have chosen Costco as my focus‚ which is a large player in the Wholesale industry that vows to be fair to everyone involved in their business. The company strives to do things the right way which will be proven through the analysis of their Mission Statement‚ Press Releases‚ and a Forbes Article. Mission Statement: The Costco mission statement is short and simple. Costco states that their main priority is to provide members with quality goods and services at the lowest prices but that they will
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place their brands and products in movies or in TV series to subtly get consumers to notice their brands‚ this is called brand placement. Two products which I have noticed in movies are Apple iMacs in the Twilight movie Breaking Dawn Part 1 (2011) and Manolo Blahnik shoes in the Sex and the City Movie (2008). These were both big blockbuster hits which many people viewed and obsessed over. They both star very famous celebrities who play desirable characters. In the movies both the brands are clearly
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Table of Contents 1.0 Introduction 2 2.0 Decision Making Process 2 3.0 Need Recognition & Problem Awareness 3 4.1 Motivation 3 4.2 Motivation and Involvement 3 - 4 4.3 Promotion 4 4.0 Information Search 4 5.4 Culture and Subculture 4 - 5 5.5 Memory 5 5.6 Product 6 - 7 5.7 Promotion 7 5.0 Evaluation of Alternatives
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Chapter 10 AUDIT WORKING PAPERS Section 1000 1001 1002 1003 1004 1005 1006 1007 1008 1009 1010 1011 1012 1013 Contents Purpose Importance of Working Papers Confidential Nature of Working Papers Purposes Served by Working Papers Planning and Preparing Working Papers Principles and Methods of Documentation Working Paper Format Specific Standards for Each Workpaper Review of Audit Workpapers Arranging and Filing Standardized Workpapers Retirement of Audit Workpapers Special Project Workpapers Backup
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