summary Sunsilk is one of the world ’s most popular hair care brands and is currently marketed in more than 50 countries. It was launched in India in 1964 .Over the decades it has been revamped‚ constantly keeping it contemporary with the changing times and consumer preferences. Objective: To enable brand image measurement of Sunsilk. Methodology: The two models developed are: 1 Model used Instrument of data collection Sample size Brand asset valuator model Questionnaire 25 respondents 2 Model
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Most Memorable Event As humans we are all faced with events that occur in our lifespan in which some become memorable. In my case‚ being adopted is my most memorable event in my life thus far. It all resulted from my biological mother passing at a very young age when I was only 6 years of age. I then was placed into the foster care system where I lived in two different homes until I finally felt like I was at home. I felted right at home with my new family‚ which consisted of only
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Indian Institute of Management Bangalore Post Graduate Programme Sales and Distribution Management PGP (Term 4) 2014-15 Prof. Avinash Mulky 1. Introduction The quality of sales and distribution management is an important determinant of success in customer acquisition and revenue growth for companies across business sectors. Although some businesses sell directly to their customers using a client acquisition team or company sales force‚ many sales organizations utilize a channel for
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our Adoption Problem?”‚ by Megan Mcardle‚ talks about how allowing gay couples to adopt can lower the amount of children in foster care. It also talks about how kids are better off with two loving parents of the same sex than to not be adopted at all. Not to mention‚ there are about 100‚000 children that are eligible for adoption and with letting same-sex couples adopt it will decrease that amount significantly. According to the article‚”Equality in Marriage May not Bring Equality in Adoption‚” states
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parents’ mistakes by not having a life. There are people in this world who would love to have a child that don’t have one. If a parent doesn’t want to keep their child they could put them up for adoption. At least the child could experience life and have the chance of being loved by others by being in an adoption home. Abortion should not be allowed in the United States because it’s not fair to couples who want to have a baby but can’t‚ people who abort have later life regrets‚ and it’s like killing someone
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Throughout the United States‚ the difference in opinion in gay adoption has risen as gay marriage has become legal. The positive side to the controversy is that homosexual parents are more into the children’s future because they want to become parents. As children grow up having parents of the same gender they will learn more about themselves. They are able to stand out and be understanding with others they encounter. No matter the parents‚ children should be viewed on their characteristics not on
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in current period CHAPTER 1 Marketing: Creating & Capturing Customer Value Marketing – the process by which companies create value for customers and build strong customer relationships in order to capture value from the customers in return • Marketing is managing profitable customer relationships o Attracting new customers o Retaining and growing current customers The Marketing Process (a five-step model) 1. Understand the marketplace and customer needs and wants 2. Design a customer-driven
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Paper: The Making and Adoption of Health Data Standards Health Data Standards (HDS) are a key part of the construction of a National Health Information Network (NHIN). Having these standards will increase interoperability of various groups and organizations‚ improve safety‚ lower costs‚ and enable providers in all aspects of healthcare to access the same patient medical information easily and efficiently. W. E. Hammond (2005)‚ discusses the urgent need for HDS‚ the process of creating these standards
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"Purse" or "Handbag" or "Pouch" [edit] The term "purse" originally referred to a small bag for holding coins. In British English‚ it is still used to refer to a small coin bag. A "handbag" is a larger needed accessory‚ that holds items beyond currency‚ such as a woman’s personal items and emergency items to survive on. American English typically uses the terms "purse" and "handbag" interchangeably. The term "handbag" began appearing in the early 1900s. Initially‚ it was most often used to refer
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Contents I. Introduction 2 II. Brand 1. Definition of Brand 3 2. What Makes a Brand Great 4 3. Brand as a Business Asset 6 III. Global brand 1. Globalization and Brand 7 2. Brand Building Focus on the Brand Identity 7 IV. Building Brand with Brand Advertising 1. Building Brand – The Role of Sponsorship 10 2. Building Brand – The Role of Web 13 3. Building Brand – The Role of Media Advertising 14 V. Conclusion 15
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