opposition to the perceptions of many people‚ a copywriter has to be in command with the language and has to be able to think outside of the box. In Making the Pitch in Print Advertising‚ authors Courtland L. Bovée‚ John V. Thill‚ George P. Dovel‚ and Marian Burk Wood explain the importance of copy and how copywriters play a large role in the advertising process. Bovée is the C. Allen Paul Distinguished Chair at Grossmont College and wrote this article‚ with help‚ to clarify the a copywriters ’ job and their
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Making the Pitch 3/28/13 An original thesis: Drinking and driving is one of the worst two combinations to put together. There are many problems that come along once you pick a drink up and get behind the wheel of a vehicle. An revise thesis: Drinking and driving has become one of the most killing and deadly things in society today‚ drinking and driving are two deadly combinations that should never be put together. There are a variety of serious problems that come along
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in the completion of the project. (SHILPA JINDAL) 1|Page PREFACE The title of my project is ETHICAL ISSUES IN ADVERTISING. Advertising can be defined as any paid form of non personal presentation and promotion of ideas‚ goods or services through mass media such as newspapers‚ magazines‚ television or radio by an identified sponsor So basically advertising is a mass communications device through which companies promote or market their product to the consumer‚ and this enables them
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Literacy is one of the competencies necessary for effective participation in modern life and is a prerequisite for the achievement of many other essential competencies‚ both generic and specific. It underpins access to all learning areas across the curriculum. New Zealand has a good reputation for the literacy achievement of its students‚ but it also has a system where a number of learners are not achieving well by international standards2. There is a group of students who experience persistent
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2002‚ Black‚ et al.‚ 2008). More than ten million children under five years of age die annually worldwide and percentage of child deaths in sub-Saharan Africa is approximately 41% and another 34% in south Asia (Black‚ et al.‚ 2003). It was estimated that more than 50% of these child deaths could be attributed to the potentiating effects of malnutrition in infectious disease such as diarrhoea‚ pneumonia‚ malaria‚ tuberculosis‚ and other infections (Rice‚ et al.‚ 2000‚ Caulfield‚ et al.‚ 2004). As
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MGMT 520 Week 3 Assignment Nadel et al. v. Burger King Corp. & Emil‚ Inc. case 1. What court decided the case in the assignment? (2 points) COURT OF APPEALS OF OHIO‚ FIRST APPELLATE DISTRICT‚ HAMILTON COUNTY 2. According to the case‚ what must a party establish to prevail on a motion for summary judgment? (3 points) Emil moved for summary judgment‚ claiming that no genuine issue of material fact existed. BK also moved for summary judgment and pointed to evidence in the depositions that appellants
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J & L Accounting‚ Inc. Income Statement For the Month Ending January 31‚ 2013 Revenues Service Revenues 8‚375.00 Expenses Advertising Expense 2‚350.00 Rent Expense 1‚000.00 Office Supplies Expense 75.00 Telephone Expense 660.00 Utilities Expense 2‚925.00 Depreciation Expense 1‚100.00 Total Expenses 8‚110.00 Net Income 265.00 J & L Accounting‚ Inc. Post-Closing Trial Balance January 31‚ 2013
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BIOTROPICA 0(0): 1–6 2012 10.1111/j.1744-7429.2012.00872.x Temporal Variation in Infection Prevalence by the Amphibian Chytrid Fungus in Three Species of Frogs at La Selva‚ Costa Rica Steven M. Whitfield2‚4‚ Jacob Kerby2‚ Lydia R. Gentry3‚ and Maureen A. Donnelly1 1 Department of Biological Sciences‚ Florida International University‚ UP Campus‚ OE 167‚ Miami‚ Florida‚ U.S.A. 2 Biology Department‚ University of South Dakota‚ Vermillion‚ South Dakota‚ U.S.A. 3 College of Veterinary Medicine
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How to Succeed in Newspaper Advertising * A smaller advertisement being posted for a long duration is likely to succeed rather than a fairly large advertisement appearing a couple of times. Familiarity leads to trust. * Most shoppers read the Friday‚ Saturday and Sunday papers. In case you own a retail store a newspaper ad on any of these 3 days is more likely to get noticed. * People read the newspaper on different days when they want select information. If your competitors are posting
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KS 66506-1404‚ USA School of Hotel and Tourism Management at Hong Kong Polytechnic University‚ Hung Hom‚ Kowloon‚ Hong Kong d College of Business Administration at Kansas State University‚ 19D Calvin Hall‚ Manhattan‚ KS 66506-1404‚ USA b c a r t i c l e i n f o Keywords: Green hotel Eco-friendly attitudes Personal characteristics Eco-friendly intentions a b s t r a c t This study attempted to answer the following research questions: (1) Do eco-friendly attitudes affect hotel customers’ environmentally
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