Case Study 3 Nov 2009 Bottled Water Industry 1. What are the strategy-shaping business and economic characteristics of the bottled water industry? What is the industry like? The global bottled water industry forecast is growing by 30% through 2010 to reach approximately $82 billion in revenue. Bottled water is thought to be safer than municipal tap water and an alternative choice to high calorie carbonated beverages. Focus on fitness‚ health‚ and the go-go lifestyle has made the United States’
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In most conuntries‚the bottled water is sold at a very low price; Bling H2O is the most expensive bottled water being sold in the world and is designed as a bottle of water for the rich.Bling H2O has begun entering the australian market affecting australia and the people live here. Bling H2O is targeting teenage australians .That because the teanages influenced by american idolism from media that is exposed in magazines‚TV‚newspapers‚internet to advertisement boards.Those people do not have to
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Bottled Water Case: Industrial Evolution 1. Describe the bottled water industry as presented in the case a. Size in sales: In 2001‚ bottled water was among the world’s most attractive beverage categories‚ with global sales exceeding 32 billion gallons and annual growth averaging nearly 9 percent between 1996 and 2001. b. Projected growth: U.S. per capita consumption had grown to nearly 20 gallons a year by 2001 and was expected to grow to 26 gallons a year by 2005 c. Number of Competitors:
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which is way more than just the raw product itself. This has been done with bottled water recently globally over the past 30-40 years. It is now normal for people to stock up their fridge with bottled water in places like Cape Town where the standard of the tap water is exceptionally high and is one of the cleanest in the country. So how did this phenomena first happen? In 1977 in America a company launched bottled water called Perrier which was sold in a glass bottle. These drinks were targeted
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Source for Tap vs Bottled water http://responsibility-project.libertymutual.com/blog/the-bottle-vs-tap-debate-revs-up?src=keyword_s=ggl_K=tap%20water_C=Responsibility_G=BottleVsTap_Water_M=b&K_CLICKID=32f700e1-f23a-6529-9a6d-00001206db72#fbid=OQta-fwSm5-&src=keyword_s http://scienceblogs.com/gregladen/2008/06/30/do-you-drink-bottled-water/ http://voices.yahoo.com/cokes-dasani-pepsis-aquafina-not-pure-spring-water-474872.html?cat=69 http://www.health.state.mn.us/divs/eh/water/factsheet/com/bottledwater
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Elizabeth Young BIO 220 January 27‚ 2013 Trent McDowell Filter This: The Advantages of Bottling Your Own Water Water‚ life’s most essential element. Is your consumption of this life giving liquid eradicating the Earth as we know it? Bottled water has become a huge trend in the US and the world today. “In 2007‚ Americans spent $11.7 billion on 8.8 billion gallons of bottled water‚” (Palliser‚ 2010‚ p1). They are on the shelves of every convenience store‚ supermarket and vending machine.
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topic of tap water and bottle and why you should drink tap water. What are the types of waters and the facts of bottled water and tap water? What are the standards and regulations over bottled and tap water? Why you should drink tap water? Based on research I believe that tap water is a better choice because of the FDA regulations and standards places on it‚ the effect it has on the environment and the overall cost and health effects of tap water. Tap Water Vs Bottled Water What are the
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It is no secret that bottled water costs more than tap water‚ but is it reasonable to state it costs 1‚000 times more? It is very difficult to give an exact number for the difference between the two‚ but 1‚000 to 2‚000 times more is a reasonable estimate. This is based on the fact that on average‚ a gallon of bottled water costs $1.22. Protesters against bottled water industries use the highest prices of water bottles they can find as a way to show a bigger contrast between the two‚ essentially
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Ecology Essay Water makes up 75% of your body and is absolutely necessary for living. But do we know what we are drinking when we drink bottled‚ Recycled‚ and tap water? You might think it really does not matter‚ i mean they are all the same clean water right? Well‚ according to Rebecca Ephriham water that individuals and our families drink could contain deadly toxins‚ and can even cause cancer and other life threatening diseases. Some water is much cleaner than others and a much better choice for
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Outline I. INTRODUCTION TOPIC: Bottled water HOOK: THESIS STATEMENT: effects on humans‚ environment and oceans BODY II. FIRST EFFECT: Humans SUPPORTING DETAILS: Bottled water has many bad things for our bodies. III. SECOND EFFECT: Environment SUPPORTING DETAILS: Bottled water has many chemicals that contaminate the environment. IV. THIRD EFFECT: Oceans SUPPORTING DETAILS: We think we recycle bottled water but they end up oceans. V. CONCLUSION: Bottled water has many effects on us and environment
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