Strategic Marketing Competitor analysis based on Marketing Strategy of Pran’s Frooto mango juice o Mangolee (Globe Soft Drinks Limited) o Frutika (Akij Foods and Beverage Limited) o Suprokash Shill (11-18368-1) o Md. Mostafa Morshed Khan (11-18385-1) o Gazi Ahsanul Bari (10-16607-2) o Durre Araf (10-16245-1) Ms. Tahsina Nimmi Khan Lecturer Department of Marketing Faculty of Business Administration (FBA) American International University-Bangladesh (AIUB)
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Watsons water (A) Product attribute‚ Customer needs and Buying Process Buying process can be differentiated into 4 stages: –Need identification -water is important for human body since about 70% of human body is made by water. - eg. Someone needs to drink water after doing exercise in order to recover his/her body. –and evaluation -Customers usually compare one water product with another brand’s water product before make a final decision. -they typically think about the price‚ quality‚ and taste
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RiDUCES and Competitor Analysis Pfizer‚ Inc: Branded Pharmaceutical Industry-Oncology Pharmaceuticals Executive Summary The value that the branded pharmaceutical industry adds to the US economy is growing slower than US GDP (Snyder‚ 2012). Rivalry has intensified while the rate of blockbuster drug development has slowed due to an increase in regulation from the government and the industry trade association‚ PhRMA. The number of new entrants is fairly low and some are exiting or consolidating through
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Did you know that more than one billion bottles of water end up in California’s landfills each year‚ taking 1‚000 years to biodegrade and leaking toxic additives such as phthalates into the groundwater? Bottled water should be banned from schools all across the U.S. because studies have shown that only about 14% of bottled water makes it to the recycle bin. The other 86% are left to be littered‚ wasted‚ landfilled‚ or incinerated. Bottled water can be found in classrooms by students or teachers.
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Statement of level of analysis In this case study‚ we will stand for Nestle Waters and compose an analysis about bottled water industry in United States at strategic business unit level (SBU) 2. Analysis a) Market: During 1996 to 2001‚ the United States had became the world’s largest market for bottled water‚ the annual consumption had increased with 9.2% compound average growth rate‚ from 3‚495.1 (1996) to 5‚425.3 (2001) million of gallons. Mainly bottled water can be divided into 2
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the human and natural resources that will be needed in the future. The PEST analysis given below provides the information of coffee industry’s current situation‚ problems and opportunities which Starbucks respond effectively in relations to the changes of the marco environment. Economic The economic segment is characterized by the general economic conditions in the non-controllable environment that the coffee industry operates in Singapore. Rents of retail spaces in Singapore continue to increase
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Competitor Analysis Main Competitors Although Darlie has gained a large market share in the toothpaste market in Malaysia‚ it still faced the competition from other toothpaste companies in this industry. The two of the main competitors of Darlie in the market are Sensodyne and Colgate. As the world largest producer and manufacturer of toothpaste‚ Colgate becomes the greatest competitor of Darlie. Colgate has survived in this industry for such a long time and has established its influence among
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Bottled Water and the Environment Bottled water has become an important aspect of human lives. For some of us‚ it’s important to the point where we can say “I can’t live without bottled water!”. This is mainly because of its convenience and the idea of bottled water being more “healthy” than tap water. Bottled water may be easily accessible and maybe even tastier than tap water‚ but is it better for ourselves and the environment in the long run? The consumption of bottled water has increased tremendously
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Competitor Analysis - Product These two companies Boeing and Airbus in the Aviation Industry‚ there have always been various airframe producers which were competing against each other. Throughout the years‚ two of them gained the majority of the market share. The American company Boeing has been the market leader for a very long period of time‚ until Airbus outturned them for the first time in 2002. In recent years‚ Airbus has put itself at the top of the aircraft-building world with the A380‚
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Assets in accounting In the financial accounting sense of the term‚ it is not necessary to be able to legally enforce the asset’s benefit for qualifying a resource as being an asset‚ provided the entity can control its use by other means. The accounting equation relates assets‚ liabilities‚ and owner’s equity: Assets = Liabilities + Stockholder’s Equity (Owner’s Equity) Assets = liabilities + Capital liabilities = Assets - Capital Capital = Assets - liabilities That is‚ the total value of a firms
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