RETAIL OPERATIONS Course Material for Master of Fashion Management Students. RETAIL OPERATIONS Definition of Retail Operations Retail Operations professionals manage retail establishments on a daily basis‚ and are responsible for maximizing store profits. The National Retail Federation (NRF) reports that retail operators may also manage human resources and loss prevention. The retail store is of prime importance to the retail origination‚ for two reasons. • The retail store is the primary
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STP analysis of Micromax. The strategic marketing planning process flows from a mission and vision statement to the selection of target markets‚ and the formulation of specific marketing mix and positioning objective for each product or service the organization will offer. Kotler present the organization as a value creation and delivery sequence. In its first phase‚ choosing the value‚ the strategist "proceeds to segment the market‚ select the appropriate market target‚ and develop the offer’s value
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COURSE CODE: 15LOG4040-LB COURSE TITLE: LOGISTICS SYSTEMS AND APPLICATIONS SUBMISSION DATE: 9TH November 2012 TERM: AUTUMN 2012 1. What are the benefits of 7-Eleven’s Retail Information System? 1) Increase sales opportunities and gain profits i) Retail Information System can amass information about customer demand‚ pricing‚ and interest in new products‚ such as Diet Pepsi‚ Zero Coke‚ Slurpee. Analysis of the data shows which items are selling well in which stores‚ which
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PAKISTAN RETAIL SECTOR: Pakistan retail sector was worth $40 Billion dollars in fiscal year 2012‚ and has been growing at 5.3% in real (inflation adjusted) terms for the past five years. PHARMACEUTICAL INDUSTRY: MNCs have a 53% share in pharmaceutical market. Where as the remaining 47% share is among the local companies. There are total 600 licensed companies in the country. According to the data‚ GSK tops the list among MNCs with a share of 11.59%. Where as‚ Getz pharmacheuticals tops the list
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Role of CRM in Retail CRM has been defined as a process; as a strategy‚ a philosophy‚ a capability‚ or as a technological tool .However‚ CRM is definitely more than just technology. While technology is a key enabler‚ it is only a means to the end and most authors view CRM as a combination of strategy and information systems focusing company’s attention on customers in order to serve them better (Chan‚ 2005). CRM is considered to unite the potential of relationship marketing strategies and
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PROMOTION DEFINITION:- Promotion involves disseminating information about a product‚ product line‚ brand‚ or company. It is one of the four key aspects of the marketing mix. (The other three elements are product marketing‚ pricing‚ and distribution.) To generate sales
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THE MARKETING MIX Below is a table for you to apply the elements of marketing mix (7P’s) to your selected business organisation. Starbucks Product and service -Starbucks stores offer a choice of regular or decaffeinated coffee beverages‚ a special "coffee of the day‚" and a broad selection of Italian-style espresso drinks. In addition‚ customers could choose from a wide selection of fresh-roasted whole-bean coffees. When you walk into the Starbucks‚ you notice they are promoting specialty
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[pic] Retail Loss Prevention: Doing more with Analytics February 2009 DRAFT Abstract T he retail industry is in the middle of an unprecedented economic crisis. All retailers are trying to figure out how to cut costs‚ retain customers‚ conserve cash and more importantly stay in business. Recently‚ the National Retail Federation (NRF) polled readers of its SmartBrief asking them what was on top of their mind. Loss Prevention (LP) came in second only to the overall economy! It is no surprise
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Zimbabwe Retail Sector: A look at some of the challenges presented by good economy growth. By Girland Chibaya A recent Economic Report for Africa mentioned that Zimbabwe is now ranked among the top 10 economic performers in Africa. While this is good news‚ what does this mean especially to those South African retail companies that are looking into investing in the country. A recent trend has shown that most retailers are starting to pay more attention to store growth to both South Africa and Sub-Saharan
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Assessment 2 Marketing mix Review and Recommendations Report My brand is V6 Holden Commodore Short review about Holden in Australia;- The history of Holden dates back to 1856 when it started as a saddler business in South Australia. Today Holden is one of only seven fully-integrated global General Motors operations that designs‚ builds and sells vehicles for Australia and the world. Holden has its headquarters in Port Melbourne‚ with an engine manufacturing plant on-site and vehicle manufacturing
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