Journal of Promotion Management‚ 16:467–479‚ 2010 Copyright © Taylor & Francis Group‚ LLC ISSN: 1049-6491 print / 1540-7594 online DOI: 10.1080/10496491003659563 An Examination of Sales Promotion Programs in Hong Kong: What the Retailers Offer and What the Consumers Prefer LIN YANG Victoria University of Wellington‚ Wellington‚ New Zealand WAH-LEUNG CHEUNG Hong Kong Baptist University‚ Hong Kong‚ China JAMES HENRY and JOHN GUTHRIE University of Otago‚ Dunedin‚ New Zealand KIM-SHYAN
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An Article Review on” Sales promotion- a missed opportunity for services marketers?” Introduction The research article which our group selected is available on International Journal of Service Industry Management‚ Vol 6 No.1.1995.pp.22-39. The article is written by two authors‚ Ken Peattle‚ Cardiff Business School‚ Cardiff‚ Wales and Sue Peattle‚ University of Glamorgan Business School‚ Treforest‚ Wales. The research paper is reviewed in two parts. The first part summarizes the overall contents
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trigger this event and we can identify in the case: • Promotions: Barilla’s sales strategy relied heavily on the use of promotions‚ in the form of price‚ transportation and volume discounts. They divided the year into 10 to 12 canvass or promotional periods‚ during which different products were offered at discounts. These price discounts ranged from 1.4% to 10%. Barilla’s volume discounts consisted of carton discounts offered by sales representatives and the transportations discounts consisted
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Email-Id : Name of the Project Guide Designation & Address : Title of the Project : “The study on sales promotion on tvs motors (two wheelers).” PURPOSE Promotion is true that products are manufactured to satisfy the needs of the consumers. But alone is not enough. Today the responsibility of the manufacturers does not cease with physical production whatever may be the nature
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ADM3326: Midterm Notes 2 Chapter 10 Media Plan: Series of decisions to deliver messages to audiences. Media Objectives: Statements that translate objectives in terms of media requirements to guide media decisions. Objectives not recommendations. Developing a Media Plan: Analyze the Market > Establish Media Objectives > Develop/Implement Media Strategy > Evaluate Performance The medium is the general category of available delivery systems. Reach is a measure of the number of different audience
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SodaStream: Set the Bubbles Free (www.sodastream.com) Tomas Hocko hockotomas@gmail.com MK 390 Advertising & Sales Promotion Ivan Zary Promotional Analysis April 13‚ 2013 SodaStream is the largest manufacturer and distributor of home carbonation products officially invented in 1903 by Guy Gilbey in the world (www.sodastream.com‚ n.d.).The company’s long history and its experiences are reason why company is one of the largest beverage companies in the world selling in 43 countries
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17 CHAPTER 17 Personal Selling and Sales Promotion CHAPTER Personal Selling and Sales Promotion Chapter Objectives 1 Describe the role of today’s 4 Identify and briefly 7 Identify the role of ethical salesperson. behavior in personal describe the three basic selling. sales tasks. 2 Describe the four sales 5 Outline the seven steps in 8 Describe the role of sales channels. promotion in the the sales process. 3 Describe the major trends promotional mix‚ and in personal selling. 6 Identify
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Health Care Promotion the Nurses Role Beverly C. Easterwood Grand Canyon University Healthcare promotion is very complex and has many facets that have to be addressed in order to have an effect on the population. There are three levels of health promotion; primary‚ secondary and tertiary. Primary health care promotion is teaching how to prevent a
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Promotion Mix • Personal Selling‚ Product‚ Sales Promotion The promotion mix was great going into the 21st century. There is not much personal selling in Krispy Kreme. Instead‚ customers come in with the brand awareness of the doughnuts. The store emphasizes its original glazed doughnuts but other than that not much personal selling goes on. Product giveaways are held at grand openings to improve knowledge of Krispy Kreme products. On certain occasions Krispy Kreme sells a special flavored doughnut
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Pseudoscience in Hair Care In today’s media there are many corporations that present their products as being scientifically proven‚ but are they really? Do these products actually do all that is being advertised in the media? In some cases maybe‚ but too often the answer is no. Corporations use pseudoscience to gain a competitive advantage on other products on the market. Using misleading advertisement‚ corporations boost profits by persuading consumers into purchasing their product which do not
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