Cover Story April’09 Beware! Tough Competition Ahead this Summer 500-600 crores‚ and is growing at strong double digits rate. The fruit drink market‚ on the other hand‚ is much larger‚ at around Rs 1300 cr. Rasna‚ which is a dominant player in this category‚ has some smart plans up its sleeve this summer. Rasna is launching Re. 1 pack for rural market and concentrating on fruits market. But it’s not only beverages that picked up the benefits of summer. Summer is also the season for the Rs 2000-crores
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started consuming organic products. One example of healthier eating is the rise of street stalls/kiosks selling fruit juice in Malaysia. Some of the players like Juice Works‚ Juice Bars and Bobalicious Smoothies have seen an on-going trend in Malaysia which people aiming at a healthier lifestyle. Hence‚ they tend to target those consumers by offering nutritional smoothies or healthy juice as an alternative to breakfast or coffee. Local companies and brands dominate consumer foodservice QSR Brands
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FRUIT PROCESSING 1.0 INTRODUCTION Fruits are an important source of energy for human-beings but they are perishable items. Hence since many years various products are made from juice of fruits so that they can be consumed during off season as well. Products like jam‚ jelly‚ squash etc. are made from fruits since long. With the advent of technology and preservatives‚ shelf life of such products has gone up and they can be preserved for many months with proper packing. The proposed location of this
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Malee Analysis General information: Malee Sampran Plc. is the manufacturer and distributor of processed agricultural products such as canned fruit‚ UHT and pasteurized fruit juice‚ canned coffee‚ canned tea‚ drinking water in PET bottle and aseptic bag under Malee brands and customers’ brands in domestic and overseas markets. In addition‚ the Company is also a distributor of Farm Chokchai brands for UHT and pasteurized milk. Due to the Company has been accepted by the customers for more than 30
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Content Introduction……………………………………………………….2 TOWS analysis……………………………………………………3 Country specific and Firm specific advantages……………………5 Value Chain……………………………………………………..6 Potential Market Assessment ……………………………………..7 PESTEL analysis………………………………………………..7 Porter’s Forces…………………………………………………..8 Recommendation…………………………………………………..9 Marketing Mix………………………………………………….9 Analysis the Brazilian market…………………………………..10 Conclusion ……………………………………………………..12
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Frooti was positioned as a drink for kids and then it was repositioned for the diverse age groups including teenagers‚ college going students and adults. This project is an effort to come out of monotonous brand association of Frooti with sweet mango juice drink and introducing a new spicy flavor to Frooti which ultimately contributes in increasing the depth of product mix. The product can be uniquely positioned as a healthy alternative mango drink and make its presence felt in the previously untapped
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takeovers. SUMMARY • The smoothies category in the UK has been growing strongly over the past decade‚ buoyed by the health trend and consumers’ desire for easy and quick ways to attain their fruit and vegetable consumption goals. While the more mature juices category is still the larger of the two‚ smoothies have retained growth momentum through innovation and the continual introduction of new fruit varieties‚ overcoming the challenges created by the recession. • Innocent Drinks is the dominant player
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Water is good for your Health How many of you‚ when go to a restaurant and the waiter/waitress asks do you want something to drink. How many of you would prefer a glass of water out a fridge filled with soda‚ fruit juices‚ or beer? My guess is that probably no all of you prefer to drink water. I would choose water over the other options. I was not used to drinking water‚ but after I heard of the benefits that water has‚ I started to drink more water. For example when I’m thirsty instead of taking
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fresh fruit juice with unique mixed flavors and combinations‚ which favour New product development and creating the scope for demand expansion and there by market for their product. Product Positioning (benefits‚ performance‚ quality‚ usage): Benefits: Ohayo as premium 100% juices made with combined fruits. Along with these all-natural‚ healthy ingredients‚ we hope to achieve status targeted for youth in achieving a healthier yet fun and active lifestyle. Performance: Ohayo is a juice that you can
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BOOSTING BOOST: CHARTING GROWTH OPPORTUNITIES Team Name: Blitzkrieg University : S.P. Jain Institute of Management & Research Team Member1: Prateek Mukherjee Email Address: pgcim14.prateek@spjimr.org Telephone Number: Team Member 2: Utsav Datta Email Address: pgcim14.utsav@spjimr.org Telephone Number: 750648448 Team Member 3: Yash Vardhan Banthia Email Address: pgcim14.yash@spjimr.org Telephone Number: 7506448460 EXECUTIVE SUMMARY The Business Challenge To increase the market share with
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