Case BOMBARDIER /ADTRANZ Question 1 Two very important reasons for an acquisition are: 1 Possibility to expand internationally; 2 The potential to transform a company and to enrich a firm. What is the Why Rationale? With the cross border acquisition of Adtranz by Bombardier Inc. (BBD) it enabled Bombardier Transportation (BT) - a division of BBD - to enter the local European markets‚ obtain know-how and access to European engineering concepts needed in emerging markets like Asia and South
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I. Overview Pierre Lortie = newly appointed President & Chief Operating Officer of Bombardier Transportation (BT)‚ headquartered in St. Bruno‚ Quebec BT = one of 3 major operating groups of Bombardier Inc. (BBD)‚ headquartered in Montreal‚ Canada. BBD = one of the world’s largest manufacturers of passenger rail cars BBD recently completed acquisition of Adtranz from DaimlerChrysler‚ headquartered in Berlin‚ Germany Acquisition would expand BT’s revenues & geographic scope; increase BT’s
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Bombardier Transportation and the Adtranz Acquisition Executive Summary………………………………..3 Current Situation………………………………...4 Team Structure…………………………………………4 Global Drivers…………………………………………5 Problem…………………………………………5 Analysis…………………………………………….5 Possible Solutions……………………………………6 Solution Recommendation……………………………………6 Implementation Issues…………………………………….7 Time Line…………………………………………8 Bibliography…………………………………………10 Executive Summary Bombardier Transportation had one main problem which is that
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OVERVIEW Bombardier had evolved from its humble beginnings as a snowmobile manufacturer based in Joseph-Arman an Bombardier’s garage to a global business in which it’s once core recreational products were over shadowed‚ on a revenue basis at least‚ by its offerings in transportation‚ aerospace‚ and capital. In every segment in which the company operated it was either number 1 or 2 globally. This was not the case for the Transportation group (BT) in Europe‚ where in 2001 it sat in fourth place behind
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11/21/2012 What is this case about? Established in Canada in 1942‚ Bombardier Inc. (BBD) first produced snowmobiles and all-track vehicles. By the mid-1970’s‚ the company achieved global leadership position in the snowmobile industry and has conquered the US market. Nonetheless‚ despite high revenues BBD faced cyclical risks‚ that’s why the firm expanded in both aerospace and the rail transportation industry. The firm pursued external growth by vertical integrations
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acquisition. Doing that internally would cost a lot of time and money : both of which Bombardier cannot spend since they want to invest in the European rail market as soon as possible and bridge the gap between them and their competitors Alstom and Siemens. 4. Is Adtranz an attractive acquisition target for Bombardier? What are the arguments for and against? To begin with‚Adtranz faces difficulties and might deter Bombardier from acquiring it. First‚ it has a history of poor quality products and reliability
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History and Purpose Bombardier‚ currently being an engineering powerhouse‚ originated from the very spirited mind of Joseph-Armand Bombardier. In the hope of helping his fellow citizens travelling through harsh weather during the Canadian winter‚ he conceptualized his first vehicle capable of being driven on the snow at the age of 15. In 1937‚ he received great praise for his B7 snowmobile that could carry‚ as the name suggests‚ seven passengers. Afterwards‚ other bigger and more sophisticated
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ERP After acquiring a few companies‚ Bombardier Aerospace was now faced with the challenge of how to align the operations of these companies who all had different sets of data‚ processes and systems. Major areas of concern were process delays‚ low inventory turn‚ inconsistent pricing and billing of materials among others. Bombardier introduced the Enterprise Resource Planning (ERP) into its aerospace division with a vision to achieve higher efficiency in manufacturing and also to significantly save
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01 East West University East West University October 20‚ 2012 CONTENTS Case Summary – Bombardier Aerospace 1 | Comptications 3 | Question # One 4 | Question # Two 5 | Question # Three 6 | Question # Four 7 | Implication 8 | 1.0 Case Summary – Bombardier Aerospace Bombardier Aerospace is a division of Bombardier Inc. and is regarded as one of the third largest aircraft company in the world in terms of yearly delivery
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Bombardier Case Preparation Bombardier is a successful company in the transportation industry. Bombardier has two divisions; The Aerospace and Transportation divisions. Bombardier Aerospace is the third largest designer and manufacturer of commercial aircraft in the world‚ and one of the leading producers of regional aircraft. The company encountered some challenges because of the company’s growth strategy by acquisition. The main problem was communication problems
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