The Boeing 7E7 Team 14 Constantine Brocoum Courtney Delia Stephanie Doherty David Dubois Radu Oprea October 15th‚ 2009 Contents Objectives 1 Management Summary 1 Cost of Equity 1 Equity Market Risk Premium 1 Beta 2 Risk Free Rate 2 Capital Structure Weights 2 Boeing 7E7 Project Evaluation 4 Circumstances for an economically attractive project 4 Market Demand 4 Market Share 4 Sensitivity Analysis 4 Conclusion 7 Board approval for the project? 7 Appendices 7 Appendix
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Advantages of Boeing’s outsourcing strategy * By outsourcing‚ Boeing is able to reduce costs and generate sales. Outsourcing to countries such as India can give the company access to cost-effective services and get access to specialized skills and services. * Boeings’ strategy allowed entry into two of the largest and fastest growing airplane markets (china and India). * It gained the ability to distribute some of the risks associated with large investment required to build an airplane
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When it comes to investing in the 7E7 project the investors have three major options. The first of these options is to invest in the project with a short term gain in mind. Secondly the shareholder can invest expecting the project to pay off in the long-term. And lastly the prospective shareholder can choose to not invest in the project as a whole. In order to evaluate the profitability of the 7E7 project we are going to calculate the WACC of the project and then compare it to the stated IRR of 15
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Perceptual maps are used by companies to observe how they stand up to their competition through the eyes of the consumer. By giving a snapshot of what the consumer is thinking‚ perceptual maps help companies compare attributes such as price‚ design‚ and quality of a particular product. The quantity of attributes used in perceptual maps can be endless but usually only four attributes are used depending on the product. It is absolutely vital for companies to choose the correct attributes on the grid
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POSITIONING STRATEGIES Positioning refers to creating a favourable image in the mind of the customers so that they perceive the product or a service to be better than that of its competitors. It is also occupying the mind‚ heart‚ body and wallet space of customers in the selected target market segment through differential advantage higher than rivals in an irreplaceable way by converting differential advantage into sustainable differential advantage. Positioning is not so much what a product
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segment respectively‚ while Boeing only had 46%of revenues derived from this area; these four companies are not sufficiently similar. In addition‚ the commercial airline segment was depressed by the terrorism events and SARS‚ and the defense segment benefited from the Iraq war; as a result‚ it is too optimistic to use the beta of comparable companies. To take the crisis of the commercial airline market into account‚ it is more appropriate to use the estimated beta of Boeing according to past 60 trading
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. POSITIONING Suppose we are asked‚ ‘who makes the best instant coffee?’ Next ‚ we are asked‚ “who makes the next best?’ there can be a number of brands which are next best‚ but only one brand that is the best. In a number of product categories like TVs‚ cars‚ personal computers‚ paints‚ razorblades‚ soaps and so on‚ we have our favourite brands or marketer. The top slot achieved by the brand in our mind is called its Positioning. It entered our mind on account of communication through advertising
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Positioning and Differentiation Paper For Referencing Only- Do Not Copy Positioning and Differentiation Paper The positioning and differentiation strategies of two nearby hospitals‚ St. Francis Hospital located in Roslyn‚ New York and the Schneider Children’s Hospital in New Hyde Park‚ New York will be discussed in this article. These two institutions are located in Long Island‚ New York and are approximately 5.2 miles apart from each other‚ servicing the nearby counties of Queens‚ Nassau
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Product Positioning A product positioning statement has four main components – the target‚ the frame of reference‚ the differentiation‚ and the reason(s) to believe. THE TARGET The target is who the product is for – who is the target user or customer of the product. The key to a good target definition is to balance being specific with being concise‚ you need to describe the target well enough that they can be identified‚ without being so verbose that your positioning statement goes beyond
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and the behaviours) comment on the activities and knowledge specified within any 1 professional area‚ at either band 1 or band 2‚ identifying those you consider most essential to your own (or other identified) HR role Human recourses professional map (HRPM) The CIPD in HRPM In general sets out how HR adds value to the organization. It describes standards of professional competence for organization. Each and every HR practitioner must know their organization inside out and truly understand it. Also
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