that is added to the organisation’s products or services as seen in Diagram 1 [pic] a) Logistics This involves all areas of receiving‚ storing of inputs when producing outputs. So far‚ AirAsia only operates on a single type of aircraft‚ the Boeing 737-300. Based on a report published by Aero Connections in 2004‚ that particular model was the best selling commercial jet of all times due to its efficiency and cost effectiveness. AirAsia also has 1382 employees and they received proper on-the-job
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Southwest Airlines Case Analysis Problem As a fledgling operation‚ how does a startup company compete within an established market in terms of price‚ performance and promotion Issues On February 1‚ 1973 Braniff airlines announced a half-price “Get Acquainted Sale” on all flights between Dallas and Houston. This was Southwest Airlines most profitable route. Southwest had to decide how to respond to Braniff Airlines move. Southwest Airlines is a startup business * They faced barriers to
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| Alaska AirlinesStrategic Corporate Social Responsibility Project | | | | Company Report 5/3/2012 | | | ALASKA AIRLINES Strategic Corporate Social Responsibility Project Mission Statement: The mission and vision of Alaska Airlines is that employees share an uncommon blend of integrity‚ professionalism‚ caring‚ resourcefulness‚ and spirit. Every day they strive to bring these values to life through behaviors and deeds that go above and beyond the ordinary. They call it “North
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established in 1967 that operates Southwest Airlines and AirTran Airways to fly among three major Texas cities – Dallas‚ Houston and San Antonio. It is the biggest operator of the Boeing 737 in the world. Flight distances ranged from 190 to 250 miles and flight time were about 45 minutes. Today Southwest operates nearly 400 Boeing 737 aircraft to 59 U.S. cities. LUV is Southwest’s NYSE symbol‚ selected to represent the company’s home at Dallas Love Field‚ as well as the theme of Southwest’s employee and
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Porter’s five forces framework 1. The threat of new entrants. In terms of economies of scale‚ Southwest fleet grew to 537 Boeing 737 aircraft providing service to 64 cities in 32 states throughout the United States‚ with 397 city pairs being served nonstop‚ by the end of 2008‚ thus has reached sufficient economies of scale. And Southwest Airline gains its cost advantage through the implementation of “low-cost strategy”. It not only flew planes point-to-point—short-haul flights bypassing the
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NTSB Investigating Southwest Airlines Flight 345 accident at LaGuardia Airport The National Transportation Safety Board is investigating the July 22‚ 2013 nose-down landing of a Southwest Airlines Boeing 737-700 at LaGuardia Airport in New York. The accident occurred at 5:45 p.m. after the twin-engine jet’s nose landing gear collapsed rearward and upward into the fuselage‚ damaging the electronics bay‚ which houses avionics and other equipment. The exterior of the airplane was also damaged from
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Southwest Value Chain Analysis Outcomes / Accomplishments: low price‚ convenience service‚ customer loyalty low turnover & low costs‚ great union relationships‚ customers are brand ambassadors. Southwest Airlines (SWA) is consistent in their culture‚ business model‚ and customer interactions and engagement‚ all collectively reducing costs and enabling their point-to-point‚ efficient‚ low cost‚ friendly service. Their culture favors personal connection‚ community‚ recognition‚ support‚ and
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environment. So this company has already a well brand image so we think that it has to keep this positive image Delta air lines is already giving strong support to breast cancer research by different actions such as launches a campaign‚ create the new Boeing 767-400 signature “pink plane”… For the future we think about a brands associations between Delta air lines and Sidaction. Sidaction is a major French public event that started in 1994 in France for raising awareness and collecting charitable funds
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constant human intervention. According to National Transportation Safety Board Chairwomen Pilot Lee Kang-Kook was on the flight that crash-landed at San Francisco International Airport Saturday was on his first long-distance training run with the Boeing 777 jet. Kang-Kook only had just 43 hours at the controls of the 777 prior to Saturday’s tragedy. Even a veteran gets training for a new jet‚” the airlines spokeswoman said. “He has a lot of experience and previously had flown to San
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of cost in their operations is one of the contributing factors in Southwest Airlines’ financial success. Such low cost model of the corporation is brought about by an effective strategy. Southwest uses only one type of aircraft – the fuel-efficient Boeing 737. This tactic keeps training and maintenance costs down. Moreover‚ the no-frills approach to customer service contributed to the low cost of operations for Southwest. The airline does not serve meals on board‚ and there are no luxurious or first
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