The Marketing Plan for Tea Tree Concealer (THE BODY SHOP) Module Code/Name: BUS4005 / Marketing Date of Submission: 5th December 2012 ------------------------------------------------- Executive Summary Concealer is very popular and its market growth stable because of concealer is very useful to cover the imperfection on the skin. The Body Shop’s Tea Tree Concealer‚ which launched in 2009‚ is this marketing plan’s character. Tea Tree Concealer is a handy portable stick to conceal
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Marketing Audit The Body Shop Module Title: Strategic Marketing Management Module Code: MARK 3015 Tutor Name: Qing Ding Jason Bent James Beddow Daniel Burt To Chan 1 Table of Contents Introduction...................................................................................................................3 Environmental Pressures ● Political factors.....................................................................................................4 ● Economical Factors...........
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The Body Shop International plc is a global manufacturer and retailer of naturally inspired‚ ethically produced cosmetics products. Founded in the UK in 1976 by Dame Anita Roddick‚ The Body Shop now has over 2‚400 stores in 61 countries‚ with a range of over 1‚200 products. Body Shop has a strict no animal testing policy. In fact The Body Shop is the first international cosmetics brand to be recognized under the Humane Cosmetics Standard for our Against Animal Testing policy. The Body Shop
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Exhibit 1 Pro Forma Balance Sheets Under Seasonal Production‚ 1994 (thousands of dollars) Actual Dec. 31‚ 1993 Casha Accounts receivableb Inventoryc Current assets Net plant and equipmentd Total assets Accounts payablee Notes payable‚ bankf Accrued taxesg Long-term debt‚ current portion Current liabilities Long-term debth Seasonal Liabilities Shareholders’ equity Total liabilities and equity Jan. Feb. Mar. Apr. May July Aug. Sept. Oct. $200 2‚905 586 $878 1‚060 586 $1‚526 260 586 $1
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THE BODY SHOP RETAIL STRATEGY INTRODUCTION The Body Shop International plc‚ known as The Body Shop‚ has 2‚400 stores in 61 countries‚ and is the second largest cosmetic franchise in the world‚ following O Boticario‚ a Brazilian company. The Body Shop is headquartered in Little Hampton‚ West Sussex‚ and England‚ was founded in 1976 by the late Dame Anita Roddick and is now part of the L’Oreal corporate group. The Body Shop is a manufacturer and retailer of skin and hair care products based
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Assumptions for Pro Forma Statements Income Statement Net sales - Sales forecast for 1994 is used as there is no big difference in terms of sales for seasonal or level production. COGS - According to the case 65.1% of sales for the current month. Operating expenses - Seasonal projection 200 plus additional storage and handling cost 115/12 in case of shift to level production. The amount is the same for each month because in case study it is assumed operating expenses are likely to be incurred
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The Body Shop’s company values stem from Anita Roddick’s vision of the company. She believes " there is a better way. I think you can rewrite the book on business. I think you can trade ethically; be committed to social responsibility‚ global responsibility; empower your employees with being afraid of them That is the vision‚ and the vision is absolutely clear." Anita’s vision along with the company mission statement and statement of values set the tone for socially responsible management of
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Running head: CAPSTONE PROJECT Capstone Project- MGT660 Capstone Project- MGT660 A pro forma income statement is a projection of future business profits and losses. It allows the business to make operational changes that could affect the actual outcome before the projections are reality. The pro forma income statement for Once Upon A Child is a three year projection that accounts for a ten percent increase in gross sales each of the three years. The projections
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1. The Body Shop market SWOT Analysis Strengths: The Body Shop is focusing on products made out of natural products and natural ingredients. They believe these products will give the Body Shop a distinctive niche which will attract customers whom believe in environmental friendly products and that are more environmentally aware. The brand value of the Body Shop will be of a high standard‚ due to the education of their staff and service
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AGENDA PART 1: Introduction 1.1 At first glance..........................................................................................2 1.2 Body Shop brief history.............................................................................2 PART 2: Main analysis 2.1. Body Shop 2.1.1. Philosophy‚ Progress‚ Innovations…………………………………………………………….…3 2.1.2. The U.S. Market challenge...................................................................4 2.1.3. S.W.O.T. Analysis
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