factors 5. Market Trends 6. The Body Shop Products 7. Vietnam Product Market Entry 8. Legal factors 9. Competition 10. Sales Channel 11. Promotion 12. Appendix and Appendices Executive Summary Global companies today face the problem of initiating a global product launch‚ the situation of which has been further complicated by the changing global structure. To keeping up with the changing trends of economies‚ our company -The Body Shop – is willing to step forward. This proposal
Premium The Body Shop Vietnam Economic growth
friendly products. The Body Shop’s mission is to operate our business with a strong commitment to the well being of our fellow humans and the preservation of the planet. Our company will be entering a market that is well educated on environmental issues as well as one with a desire for organic products. Customers will be looking for two major components‚ quality products and service. As long as the quality of products remains consistent and the pricing is fair‚ The Body Shop will retain customers
Free Environment Environmentalism Natural environment
SAP with body shop SAP is the world’s leading provider of business software solutions. SAP® solutions are designed to meet the demands of companies of all sizes. mySAP™ Business Suite solutions are helping enterprises around the world improve customer relationships‚ enhance partner collaboration and create efficiencies across their supply chains and business operations. The Body Shop is unifying its worldwide operations on SAP® enterprise software‚ deploying the SAP for Retail industry solution
Premium Supply chain management Enterprise resource planning SAP AG
» A beauty brand that appeals to billions Around 12 different time zones Spanning over 28 different languages Retailed exclusively through 2‚400 stores worldwide » QUICK VIDEO Total Responsibility Management » History » Mission » Core Values » Goals General suggestions Reducing impact on environment Responsible sourcing Against Animal Testing Total Responsibility Management » » » » » » » » Carrier bags The eco-conscious symbol Respect for the aquatic environment
Premium Human rights Environment Recycling
THE BODY SHOP: SOCIAL RESPONSIBILITY OR SUSTAINED GREENWASHING? Suatu bisnis awalnya hanya bersaing secara kompetitif dengan strategi yang unik‚ yaitu product leadership‚ operational excellence‚ dan customer intimacy (Treacy dan Wiersema dalam Niven‚ 2006). Namun‚ tampaknya hal tersebut menjadi monoton dan perlu terobosan baru dalam berbisnis. Salah satu terobosan dalam bisnis yang mampu memperketat persaingan tersebut adalah social responsibility. Social responsibility dikemukakan oleh Friedman
Premium
Case Analysis: The Body Shop Since its inception in the 1970s‚ The Body Shop has experienced phenomenal growth. Specifically‚ revenue was growing at a rate of more than 20% per year. In the 1990s‚ the previously experienced revenue growth began to decline rapidly. There were numerous reasons for the steady decline in revenue growth. The two most important of these were a loss of brand image and severe competition from other skin and hair-care companies. The Body Shop expanded too quickly
Premium Expense Revenue Operating expense
Assumptions We are going to show a three years forecast for The Body Shop International; it consists of three main objectives: • To enhance The Body Shop brand through a focused product strategy and increased investments in stores; • To achieve operational efficiencies in the supply chain by reducing product and inventory costs; • To reinforce the stakeholders culture. We extrapolate each account using the percentage of sales of year 2001 to have a first look on the evolution
Premium Management Crime Sociology
“The body shop is committed to being an environmentally responsible retailer. They strive to ensure that the business activities will always contribute to the well being and aspirations of current stakeholders without compromising the needs of future generations. They will apply best practice throughout the business activities and take on a leadership role in areas where they can make a difference and set examples to the industry. They will focus our efforts on issues where their activities have
Premium Recycling Supply chain management Policy
History of The Body Shop International In the early to mid 90’s‚ the revenue growth for The Body Shop was at least 20% each year. The Body Shop was able to grow at a fast pace early in the decade because of the lack of competition. Over the course of the decade‚ competition grew fierce‚ and‚ by the end of the decade‚ revenue growth fell to 8%. Another reason for the slow growth in the late 90’s was the over expansion in the previous years. The Body Shop was in almost every mall in America (and
Premium Generally Accepted Accounting Principles Balance sheet Asset
THE BODY SHOP The Body Shop was founded in 1976 in Brighton (UK) by Anita Roddick.it now has now more than It changed the image of “Glamour and Beauty”. It brought about use of natural “exotic” products to cleanse and polish the skin & hair. Started new movements by refusing animal testing and being environmentally friendly “The business of business should not just be about money it should be about responsibility. It should be about public good‚ not private greed.” Anita Roddick. Core Values
Premium Animal testing Animal rights British Union for the Abolition of Vivisection