Body Shop- Case Study Analysis Executive Summary The Body Shop is in the business since 1976. At that time‚ it was just a concept by the Anita Roddick which clicked and made her a millionaire. The concept was supported by the tag of natural resources and it has helped the company is placing the brand positioning at the right place. The purpose of this report is to analyze how the Body Shop started and how the concept of one lady is transformed into a millionaire company. A detailed brand analysis
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opened the first The Body Shop on March 26‚ 1976 in Brighton‚ on the south coast of England. Anita simply wanted to create a livelihood for herself and her two daughters‚ while her husband‚ Gordon‚ was trekking across the Americas. Anita had no training or experience and my only business acumen was Gordon’s advice to take sales of $300 a week. Nobody talks of entrepreneurship as survival‚ but that ’s exactly what it is and what nurtures creative thinking. Running that first shop taught Anita business
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different challenges and issues in the twenty-first century. Now I want to have a brief introduction of different issues including Globalization‚ Consumerism‚ Price War‚ Green Marketing‚ Tailor-Made Products and Copied Product. After I will further elaborate the Green Marketing issue which illustrate the example of The Body Shop. Globalization Many companies changed from local competition to globalized competition. They have developed truly global operations‚ making and selling their product worldwide
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of an entrepreneur. She is creative and she is really driven. Entrepreneurship is not about what is done but how its done. And she uses her possessed skills to max at all time in her company to make the best of it. I.e. in the start up phase of body shop she lacked money to buy in more bottles‚ so she began to offer a refill service. Its small measures like that that really makes me like her and her thinking. Entrepreneurship is often associated with innovation. And by again small measurements
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The Marketing Mix & The 4 P’s The Marketing Mix is the company’s “offer” to its target group. The Marketing Mix consists of the so-called 4 P’s when we talk about physical products like the Body Shops products and the 7 Ps when we talk about non-tangible products - services. It is important for a company to mix the 4/7 Ps in a way that will satisfy its target group. Product They company “body shop” sells organically grown body products‚ for the consumer who likes to take care of him or herself
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natural disasters‚ disabilities‚ and HIV/AIDS. On 13 December 2005‚ the national pose reported that Roddick had decided to turn her back on the world of commerce and give away her fortune‚ worth some £51 million ($104 million). The Body Shop proved so successful that soon Roddick wanted to open a second store. When she was rejected for a $8‚000 loan from the bank‚ Roddick turned to a gas station owner named Ian McGlinn‚ who agreed to purchase half a share in the company. By the time
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th Clichy‚ October 30 ‚ 2013 at 6 p.m. Sales at September 30th‚ 2013 L’ORÉAL CONTINUES TO IMPROVE ITS WORLDWIDE POSITIONS Sales: 17.21 billion euros +6.0% at constant exchange rates +4.9% like-for-like +2.9% based on reported figures Dynamics maintained in the New Markets Solid growth in Western Europe North America impacted by market slowdown and inventory reduction in distribution Confidence in a further year of growth in sales‚ results and profitability
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friendly products. The Body Shop’s mission is to operate our business with a strong commitment to the well being of our fellow humans and the preservation of the planet. Our company will be entering a market that is well educated on environmental issues as well as one with a desire for organic products. Customers will be looking for two major components‚ quality products and service. As long as the quality of products remains consistent and the pricing is fair‚ The Body Shop will retain customers
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Figaro. Together with friends‚ Juan opened the first Figaro coffee shop in 1993 before Starbucks and Seattle’s Best were introduced to the country. Figaro is now the second largest coffee shop chain in the country‚ grabbing 30% market share. It is‚ in fact often mistaken for a foreign brand. From its first store in Makati‚ Figaro now has more than 30 in the Metro Manila and an outlet in Hong Kong. Juan is now keen on settling up shops in Vietnam‚ Singapore and China. While growing the business‚ CEO
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» A beauty brand that appeals to billions Around 12 different time zones Spanning over 28 different languages Retailed exclusively through 2‚400 stores worldwide » QUICK VIDEO Total Responsibility Management » History » Mission » Core Values » Goals General suggestions Reducing impact on environment Responsible sourcing Against Animal Testing Total Responsibility Management » » » » » » » » Carrier bags The eco-conscious symbol Respect for the aquatic environment
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