Body Shop is a brand with a difference. Marketers consider this brand as an Icon. Body Shop has created a brand image without the aid of conventional advertising.2006 saw this iconic brand draw up serious business plans for India. Body Shop brand was created in 1976 in Brighton United Kingdom. The brand and the brand owner share a common personality that is very much linked to each other. Anita Roddick the legendary founder of the Brand created this brand from a small shop in UK started to support
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Body Shop By Insert name Insert institution Body shop Body Shop is the brand name for Body Shop International Public Limited Company. The shop offers a wide variety of products and it is widely distributed across the globe. It has 2‚500 stores across 61 countries that shelve 1‚200 products. Products Body Shop products are mostly beauty and body care products. The 1‚200 products range from hair‚ skin‚ body and home care products. Ingredients for these products according to
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The Body Shop Table of contents Introduction : 2 Section A 3 A comprehensive strategic analysis of the industry : 3 Question 1 3 1) The external strategic analysis of The Body Shop 3 1.1° Synopsis of the beauty industry: Macroenvironement and trends 3 1.2° The competition: immediate industry and competitive environment 5 1.3°The key success factors of the beauty industry and The Body Shop 7 1.4) The SW(OT) analysis of The Body Shop 8 Question 2:
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founder and managing director of The Body Shop “Let’s face it‚ I can’t take a moisture cream too seriously‚” Anita Roddick was fond of saying‚ “What really interests me is the revolutionary way in which trade can be used as an instrument for change for the better.” This heretical statement by the head of the fastest-growing company in the cosmetics industry reflected her habit of going against the tide of the industry’s established practices. The Body Shop did not advertise‚ avoided traditional
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share of THE BODY SHOP in the cosmetics industry. Because the author could not find this information though the internet. And for the clients‚ they can get the disadvantages and advantages of THE BODY SHOP’s product. It helped the clients purchase the products of THE BODY SHOP.But the clients could not get the new information of the product or the introduce the product line‚ since to the author canceled the product mix strategy. What is more‚the competitors learn from THE BODY SHOP as a model
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How can The Body Shop compete in the U.S. market and retain its influence in the cosmetics industry despite threats like fiercer competition‚ apparent weaker competitive advantage‚ and the inevitable change in leadership? II. Case Facts and Background The Body Shop has been a fast-growing company in the cosmetics industry. Anita Riddick‚ the founder and managing director of the company had the habit of going against the tide of the industry’s established practices. It did not advertise
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Anita Roddick‚ OBE‚ and The body Shop International Plc FEDBACK FOR QUESTION WEEK 3 for week commencing 19.03.12 1. Evaluate the Financial Position of the Company (at the time of the case study) and comment upon the apparent success or otherwise of its strategy‚ based on your findings. Introduction We may consider a company’s strategy from a number of aspects‚ but generally we are interested in answering the question: How well is the company’s present strategy working? To understand and
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Description The Body Shop International power-line-carrier (The Body Shop) is founded by Dame Anita Roddick in the United Kingdom in 1976. Nowadays‚ The Body Shop is skin‚ body‚ and hair care cosmetics manufacturer and retailer operating in 61 countries with over 2‚500 stores. What made the Body Shop so prominent? There are a few factors which made TBS so huge .One of the factor is that TBS has always stick to a motto which is ‘Know your mind‚ love your body (source: The Body Shop) . Besides that
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Description of the Company The Body Shop International PLC (The Body Shop‚TBS)‚ founded by Anita Roddick in UK and opens her very first shop in Brighton in 1976 . TBS is a multinational company which mainly producing natural inspired ethically skin and body care product solely made by 100% organic and against animal testing. TBS headquartered in London‚ UK. The company offers its products under various categories such as cosmetics and beauty‚ bath and body‚ hair and gifts‚ products for men to
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Strategy Field Project The Body Shop EXECUTIVE SUMMARY Today "The Body Shop" is one of the best and well-known brands available in the Cosmetics industry especially in the natural product category. The company founded in 1976 by Anita Roddick‚ has presence in 51 countries with 2000 stores worldwide in the year 2004. The company operates in 4 markets; Americas‚ Europe‚ Middle East/Africa and Asia. The company is into the industry that is on the verge of maturing though it throws the opportunity
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