ASSINGMENTS 2012-2013 Marketing Studies (1 year‚ Diploma) 1 BUSINESS ENGLISH Assignment 1 a) Luis St. Jean is a famous design house in France with annual sales of $1.2 billion in clothing‚ perfume‚ scarves‚ and other designer items. Each year it prepares more than 150 original designs for its seasonal collections. As head buyer for Cindy’s‚ an upscale women’s clothing store at the Mall of America in Minneapolis‚ you think you might like to start offering the LSJ’s line of perfume
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EXECUTIVE SUMMARY The topic of this dissertation is the strategy of The Body Shop and the successes and failures of their strategy. In addition‚ significant focus is placed on the developments and changes in strategies used to gain sustainable competitive advantage for the future‚ which are in a response to unfolding issues within the cosmetics and toiletries industry. METHODOLOGY This section provides a detailed account of the research undertaken to complete this dissertation and further
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Case 3 1) What type of multi-country organization is Body Shop as described in the case? Global? Multinational? International? Other? Please explain and be specific. From the case‚ The Body Shop is a global company. First of all it is centralized and globally scaled. It dose not make decision or different product in different country. Even though it has company stored and licensed store its product do not change by different stores. It has local element by setting up a Community Care Department
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perfumes and soaps • Their slogan – as you may know or have guessed by now is “Nature’s way to beautiful” • Over the next two years the business expandexpanded rapidly‚ they were opening a lot of new shops and in 1978 they opened their first store outside of England in Brussels • By 1982 two new shops are opened every month • The business runs smoothly‚ they are very popular and very successful over the next years • Then it is bought by Loréal in 2006 but remains self-controlled‚ as a sole-functioning
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clearer‚ Lush will be compared with the some famous British cosmetics company The Body Shop (The Body Shop‚ 2014). Compared with The Body Shop‚ Lush does not have enough type of skincare products‚ especially for man (The Body Shop‚ 2014). Different kind of skin‚ such as neutral‚ dry‚ oil and sensitive skin has different demand of skincare products. It is clear to see the special man skincare products in The Body Shop‚ but there is no special man skincare product in Lush. Furthermore‚ the color‚ design
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Strategic Management Report of The Body Shop The Body Shop is a famous business which covers all over the world. It produces a lot of products for facial and body care. The founder of The Body Shop‚ Dame Anita Roddick said “I just want The Body Shop to be the best‚ most breathlessly exciting company – and one that changes the way business is carried out. This is my vision.” It seeks several of wonderful nature and herbaceous materials and uses them to make the all products. And now it has a lot
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The Body Shop Inspired by the knowledge of other cultures we make: exclusive products to our own recipes. Committed to fairer trading and the environment‚ we bring you The Body Shop. This statement is The Body Shop’s own version of the principles on which the company was founded and within which it continues to trade to the present day. The Body Shop was founded in 1975 by Gordon and Anita Roddick. At this time‚ there was rising unemployment in every sector in the USA‚ UK and EU. Consumer
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1- How has The Body Shop continued to address the four components of corporate social responsibility? The Body shop continued to address the component of corporate social reasonability through it economic responsibilities. They have to keep their economic success and see if its helping the or effecting the company profitability. Also a few charges have been raised due to the illegalities practice of the company‚ but the company tries to follow the law. In this case there were a few ethical
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Exhibit TN1 THE BODY SHOP INTERNATIONAL PLC 2001: AN INTRODUCTION TO FINANCIAL MODELING Hypothetical Three-Year Forecast Worksheet Drawing on Case Exhibit 8 (in GBP millions) In the late 1990s‚ The Body Shop International PLC‚ previously one of the fastest grow¬ing manufacturer-retailers in the world‚ ran aground. Although the firm had an annual revenue growth rate of 20 percent in the early to middle 1990s‚ by the late 1990s‚ rev¬enue growth slowed to around 8 percent. New retailers
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entrepreneur‚ finding the changes of the roles among them. Finally‚ conclude the change of the role played by the entrepreneur and the importance of the entrepreneur in a venture. Meanwhile‚ some management theories‚ management models and the case—Body Shop will be applied to the analysis. 2. Entrepreneur and venture 2.1 Entrepreneur 2.1.1 The concept of the entrepreneur The entrepreneur can be considered as a manager‚ an agent of economic change or an individual (Wickham‚ 2004‚ p.p7).
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