needs. Researchers Jay G. Blumer and Elihu Katz introduced the Uses and Gratification Theory not asking the question of "What do media do to people?" rather asking‚ “What do people do with media?" The Uses and Gratification Theory A theory of Mass Communication that places the needs‚ motives and gratifications of media users in the center of interest and sees media users playing an active role in the media consumption process. It presents the use of media in terms of gratification of social
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companies must identify the parts of the market they can serve best and most profitably. They must design customer-driven marketing strategies that build the right relationships with the right customers. Thus‚ most companies have moved away from mass marketing and toward target marketing: identifying market segments‚ selecting one or more of them‚ and developing products and marketing programs tailored to each. Instead of scattering their marketing efforts (the “shotgun” approach)‚ firms are focusing
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CHAPTER 5 ATTITUDE AND BEHAVIOUR AT WORK 1.0 Case Study: Discipline at APS Company Aliya and Zuraidah were the only two clerks handling payments from customers in the office of APS Company. They reported to the owner of the business. Aliya had been employed for 18 months while Zuraidah for 14 months. Both were college graduates‚ about 23 years old and single. By manipulating the accounts in a rather ingenious way that would not normally be detected‚ Aliya was stealing from account payments as they
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Impact of New Media on Teenagers (A research based on the positive and the negative impact of new media on teenagers of Delhi) Dr. Durgesh Tripathi Gitika Khurana Introduction New media is a medium of mass communication that is spreading its magic worldwide. It is making efforts from years and years to educate inform and persuade the masses all over the world. New media is a set of new technologies that became increasingly embedded in everyday niches‚ it is common for youth to interact with
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‘The Earth is experiencing a sixth mass extinction‚ brought on by the proliferation of humanity and its activities of production and consumption. ... The was in which the capital system operates makes a mockery of the necessity of economising. Indeed‚ it pursues everywhere with utmost irresponsibility the opposite of economy: total wastefulness. It is this profit-seeking wastefulness that directly endangers the very survival of humanity (and other creatures that share the planet with us)’ (Jone
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References: 591 Index 607
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CJT 645: Proseminar in Mass Communication Theory Spring 2011 Wednesday 1:00- 3:30 p.m. 223 Grehan Building Instructor Dr. Phil Hutchison phillip.hutchison@uky.edu or uofuhutch@hotmail.com 112 Grehan Building 323-3663 (no answering machine) TH 7:30-10:30; W 12-1 or by appointment Course Description This course offers a critical overview of evolving theories and research into “media effects‚” which we will loosely define as the social impact of media exposure. In this context‚ we will
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The threat of overpopulation on mass-production and mass consumption Introduction It is quite plausible that a larger population is a resource to economic gains by stimulating mass-consumption and by providing mass-production at a low cost to business around the world‚ because there would be economies of scale‚ the division of labour would be facilitated by greater density of settlement and so forth. However‚ beyond a certain point‚ which is defined as overpopulation‚ diminishing returns might
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English 2 9 September 2013 Mass Incarceration Mass incarceration is one of very many huge problems we have here in America. But when you really look into the core of the situation‚ whose fault is it really. Right away you think it is the criminals fault for getting arrested in the first place right? More people should be well behaved and not end up in prison? But what a lot of people fail to notice are the ones that actual do the actual sentencing. In Paul Butlers book‚ Lets Get Free he writes
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create more advanced background checks that include both criminal and mental health history‚ the number of suicides‚ school shootings‚ and robberies would decrease. Author of‚ Mental Illness‚ Mass Shootings‚ and the Politics of American Firearms‚Jonathan M. Metzl‚ explains that “60% of perpetrators of mass shootings in the United States since 1970 displayed symptoms including acute paranoia‚ delusions‚ and depression before committing their crimes.” Including past mental illness history as well as
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