out of Palo Alto‚ California‚ Tesla is currently in 37 countries worldwide. Tesla currently produces 3 models‚ the Roadster‚ Model S‚ and the Model X. A primary issue Tesla faces is the steep prices of all three models. The least expensive model is the Tesla model S. It’s cheapest option begins at $57‚400. Many experts believe that for Tesla to be successful‚ they will need to produce a model closer to the $30‚000 range. Other critics focus on the issue of a possible takeover‚ or the company’s
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University of La Verne Graduate School of Business & Public Administration BUS 581 Seminar in Organizational Theory and Behavior CRN 2080 Fall Term 2013 Group Project Strategic plan to transition from domestic to MNE for the TESLA Instructor: John C. Sivie Student Name: Kejia Ren 11481562 Tingdan Lin 11481010 Youze Zhu 11037637 Seijie Kaku 11479698 Hui Li 11528806 Due date: 10/30/2013 Table of Contents Summary------------------------------------------------------------------------------------------------2
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Tesla Motors‚ Inc. Fundamental Company Report Including Financial‚ SWOT‚ Competitors and Industry Analysis Phone: +44 20 8123 2220 Fax: +44 207 900 3970 office@marketpublishers.com http://marketpublishers.com Phone: +44 20 8123 2220 http://marketpublishers.com Tesla Motors‚ Inc. Fundamental Company Report Including Financial‚ SWOT‚ Competitors and Industry Analysis Date: Pages: Price: ID: January 1‚ 2015 50 US$ 499.00 TFA856252A4BEN Tesla Motors‚ Inc. Fundamental Company Report provides a complete
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automobile and transportation industry. This year‚ the global production of EV is predicted to rise by 67% (IHS‚ 2014). 1.1 Market Trends According to the Green Car Guide (2014)‚ top Battery Electric Vehicles (BEVs) models include the BMW I3‚ Renault Zoe‚ Nissan Leaf and the Tesla Model S. In 2012‚ 90% of the EVs were present in the US (38%)‚ Asia (31%) and Europe (21%) (IEA‚ 2013; see figure 1 in appendix). Sales of BEVs are predicted to grow over the next decade‚ reaching a number of 3.8 million vehicles
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large-scale or extensive marketing campaigns. However adopting this strategy will allow Tesla to create a brand image that is unique to its product offerings. Dominant Al Gore -Executive Look -Environment-friendly -Appreciates Technology Tesla Model S TS Dominant Will.i.am -Exclusivity (High Price) - Sports car Performance - Tesla Roadster Target Segment (TS): The intersection of the purchasing power and self-consciousness of a “Will.i.am” coupled with the appreciation for technology
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efficiency. Tesla Motors sets an incredible performance bar. The Roadster‚ their new sports car met an impressive 3.7 second 0 to 60 acceleration‚ which is unheard of for electric vehicles (Milstead). If you’re opting for the more practical Tesla Model S instead of the Roadster‚ you’re still hitting an instantaneous acceleration. Within 5.4 seconds of hitting the accelerator‚ you’re going
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Company Profiles Provides Business information about the company. Contents include complete name‚ headquarters‚ brief business description‚ company history‚ number of employees‚ shareholder structure‚ basic financials‚ organisation structure‚ worldwide presence‚ Tesla motors has taken a different approach in EV technology and I think its paying off. Though the challenges from the establish competition would be thrown in coming years and to maintain the differentiation would be tough which
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sedans‚ but with the two-seater car market. The all electric vehicle also provided an incentive to environmental conservative drivers‚ allowing for zero emissions as they drove. Current Target Market: The current customer of Tesla is purchasing the Model S vehicle that is priced at 70k. The customers are successful business executives and entrepreneurs who are also city dwellers that are tech savvy and green friendly. These are wealthy and early adopters whose income levels put them in the upper-middle
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who aren’t commissioned. When a buyer is ready‚ they place a refundable deposit online. If they want to drive a car‚ they can arrange a test drive after they’ve placed a deposit. 1.2.Branding While much is new about the Tesla Model S and the accompanying sales and marketing model‚ one thing is not: the dependence on traditional media. Tesla has been a master at driving press coverage‚ reviews‚ and awards for its cars. It’s clear that the company has worked hard to position the brand with the media and
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QUESTION 1: LIST THE BUSINESS MODELS USED BY M & S Product/ Service Customization Model M & S moderately or diligently aligns its products and ideas based on the dynamic or ever transforming market trends and fashion needs. According to the case study‚ M & S is highly concentrated in the fashion industry and its ever-growing demand for its exclusive garments and customized accessories. Hands-on approach is mostly utilised by modelling agencies to fulfil the industry’s standards‚ and in the process
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