widespread attention by producing the Tesla Roadster‚ a solely electric operated sports car. Tesla then expanded its technological advantage to the luxury sedan market. Model S‚ a zero emission and sustainable luxury sedan‚ was then introduced as their second vehicle to the electric vehicle in 2012. The third model named Tesla model X is scheduled to be delivered to the market in 2014 and Tesla is the only automaker that sells zero-emission sports cars in serial production at present. Mission Statement
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employ its resources only to people that can afford it. For example‚ Tesla can market the Roadster S to males that are in their late thirties‚ and have high income. • Company: Tesla Motors‚ the maker of all-battery operated passenger cars. Go to Tesla’s website: www.teslamotors.comand review two models offered by Tesla‚ the Model S and Model X 1) For each of those models‚ clearly define how you think Tesla segmented the market for each of these vehicles by demographics
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a high performance product to the market called the Tesla Roadster. This electric sports car is out performing the competition in the automobile industry. However‚ some competitors are aware of the long term plan for Tesla to build a wide range of models‚ which will include affordably priced family cars. This is because Tesla Motors wants to change the automobile industry from a mine-and-burn hydrocarbon power source automobile to a solar electric power source automobile. The entrance of a successful
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add up to cash and momentum for Tesla Motors electric car start-up. Tesla’s total assets is a total USD 361.6M‚ with US sales alone of USD 116.7M. Tesla boasts of two electric car models: The Tesla Roadster and the Tesla S model. As of January 2011‚ Tesla has taken about 3‚500 reservations for the Model S and expects to begin delivering cars to customers in 2012. Tesla currently employs almost 900 full time employees and is aggressively recruiting employees for positions in its headquarters
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Strategy Channel Tesla Motors eschews the traditional auto industry “dealership” model and bypasses dealers and reaches customers directly through company-owned showrooms and online retail channels Value-added services are included‚ such as supercharger stations being installed in major markets throughout the US. Strategy Tesla aims to become a mass producer of electric vehicles. In 2008‚ it launched the Tesla Roadster model—a paradigm shift/keystone in the EV market. Tesla has positioned itself as a
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needed to cut about 10 percent of the company’s workforce to reduce their burn rate in 2008. After becoming more efficient they introduced their first car an electric two seat sports car in 2009. Then they introduced the Model S an electric car in 2012. After that they introduced the Model X an electric suv on February 29‚ 2012 and will start production in 2013. Elon has
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MKTG6011W Strategic Marketing Action Learning Project TESLA MOTORS Students: Marcus Chau (1155038866) Subrato Chowdhury (1155058345) Rodrigo Gonzalez (1155065430) Michael Ngan (1155040726) Carolina Quiroz (1155065428) Marcelo Seguel (1155065429) Samir Sepúlveda (1155065427) Professor: Larry K. Y. Poon Teaching Assistant: Yvonne Ning Date: May 10th‚ 2015 Index Executive Summary 1 Methodology 2 Business Strategy of Tesla in the US: 3 Value proposition and Competitive advantage:
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Roadster in 2008 to show the industry their cutting-edge battery technology and electric powertrain. There was no looking back from then! Tesla launched the world’s first premium all-electric sedan‚ Model S‚ which became the best car in
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entering the electric market‚ complemented by an ever-increasing number of start-ups. Around 1890‚ the first American electric car powered by 24 batteries had a range of 50 miles and went up to 20 mph double that of the Karl Benz ’s gas-powered Patent-Motorwagen. By the 1920’s high cost‚ limited range and cheap oil contributed to a rapid demise for electric car sales. The final trail in the electric vehicle coffin was hammered in 1940 when Detroit Electric‚ which had shifted to commercial vehicles and
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reduce prices with each successive model. So‚ Tesla motors started with an expensive debut‚ with Model Roadster which cost $100‚000. Then they produced the second product‚ Model S but with the price of $70‚000. And the upcoming Tesla Model 3 is planned to have much more lower price. The progress is evident and the goal is one: A lower-priced‚ high-quality car. The second important factor of Tesla Motor’s success is the innovation in every detail and aspect of their models. One of the keys of the success
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