Managerial Marketing Blue Ocean Strategy by W. Chan Kim The second part describes the four principles of blue ocean strategy formulation: how to create uncontested market space by reconstructing market boundaries‚ focusing on the big picture‚ reaching beyond existing demand and getting the strategic sequence right. These four formulation principles address how an organization can create blue oceans by looking across the six conventional boundaries of competition (Six Paths Framework)
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as well as‚ promoters‚ and performers. Many of these jazz musicians advanced the civil rights movement by their compositions and influences to decimate racial barriers and inequalities. Louis Armstrong recorded‚ “What Did I Do to Be So Black and Blue" in 1929‚ and Benny Goodman bought arrangements from Fletcher Henderson and integrated black musicians into an all-white jazz band when it was illegal in many states. Duke Ellington wrote “Jump for Joy" in 1941‚and Billie Holiday wrote "Strange Fruit”
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Jacob Zuma was elected to be Execute Deputy President of South Africa in 1999. But it was not easy for him to get this position. His father died at the end of World War 2. After his father death his mother took up employment as a domestic worker in Durban. He spent his childhood moving between Zululand and the suburbs of Durban and by the age 15 he took on odd jobs to supplement his mother’s income. Also he did not receive formal schooling. He learned to read and write properly in his late teens
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Date: 02/05/2013 Article: Harvard‚ Blue ocean strategy “Competing in high overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market place.” This quote that is on the top of the first page just about sums up the article‚ but I will go further in depth in what the article says. What is the best way to drive profitable growth in an industry? Or company? According to the article it is to enter into the market place that
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Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant http://www.blueoceanstrategy.com/ W. Chan Kim Renee Mauborgne Chapter One: The blue ocean strategy is best illustrated by the performance of Cirque du Soleil. Created in 1984 by a group of street performers‚ Cirque productions have been seen by almost 40 million people in 90 cities around the world. In less than 20 years‚ Cirque du Soleil has achieved revenue levels that took Ringling and Barnham
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era of the blues only three short years after it went mainstream the “Empress of the Blues” began her career. She was a strong black woman with a rags-to riches story who was able to rise from performing on the streets to be the most successful blues singer in her era. Her music and life is filled with sex and violence and while many blues singers have come and gone‚ very few ever made such an impact with such a short career as she did. In 1923 her first recordings‚ “Down Hearted Blues” and “Gulf
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Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant Facilitators : Yip Khai Biau (ymike27@hotmail.com) & Lieu Yoke Sun Group/Presentation Title Agilent Restricted Date ##‚ 200X Blue Ocean Strategy (BOS) Introduction to BOS BOS Tools : Strategy Canvas & E.R.R.C. Awakening : As-Is Strategy Canvas Exploration : Reconstruct Market Boundaries Strategizing : To-Be Strategy Canvas Actualization : Identify actions to actualize the strategies
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BOOK REVIEW The book‚ Blue Ocean Strategy -How to create Uncontested Market Space and Make competition Irrelevant ‚ authored by W. Chan Kim and Renne Mauborgne is the best seller of its time. It is a widely accepted book for strategy professionals. The title indicates the theme of the book .This book promises to achieve the uncontested market space and make competition irrelevant by making the use of Blue ocean strategy. The book argues that companies in existence today should not try to beat
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While today jazz may not be mainstream music that is heard on the radio‚ there was a time between 1930 and 1955 where it was. In this research project I am going to be comparing the famous jazz compositions‚ “Take Five” by Dave Brubeck and “C-Jam Blues” by Duke Ellington. Both pieces were chart-topping and achieved incredible mainstream success‚ with “Take Five” becoming the biggest selling jazz single ever (Sarabia‚ 2000). Over the next few pages I will be analysing each song in detail as well as
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SCM44 Case Study Cheng Gong 1. What are some key success factors in diamond retailing? How do Blue Nile‚ Zales‚ and Tiffany compare on those dimensions? Blue Nile has an obvious advantage in product variety and product availability since customers can “build their own ring” by choosing from an inventory of about 75‚000 stones online. The Tiffany brand is very strong and well established. It is associated with glamour‚ luxurious‚ trust‚ and customer service. So Tiffany can get higher margins than
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