La Estrategia del Océano Azul Contenido Título del Libro: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Autor: W. Chan Kim y Renée Mauborgne Introducción. Pag 1 Fecha de Publicación: 3 de Febrero 2005 Editorial: Harvard Business School Press Nº Páginas: 256 Principios para desarrollar una estrategia de océano azul. Pag 2 ISBN: 1591396190 EL AUTOR: W. Chan Kim es actualmente profesor de Estrategia y Gestión Internacional en INSEAD‚ en Fontainebleau
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Blue Ocean Strategy 1. What is a blue ocean strategy? What is a red ocean strategy? Explain these from the perspective of company‚ competition‚ costs‚ and markets. Blue oceans mean that one industry has not existed in the world. This is an unknown market space in the industry. In the market space‚ there has no competition or just a little competition. In blue oceans strategy‚ market demands come from innovation rather than fierce competitions. From the perspective of company‚ Blue ocean strategy
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by the Board of Directors of a company of your choice to advise them on the possibility of changing the strategy of their company. In particular‚ they are keen to redesign their strategy along the lines of the much publicized blue ocean strategy and to shift from the red ocean in which they are currently competing. * Analyze industry competition and the implications of the red ocean strategy for the company. * Critically discuss the ways in which the company could challenge their respective
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Blue Ocean Strategy Paper Into‚ The blue ocean strategy in marketing is a distinctive method when it comes to building a customer base very different when it comes to competing within a certain type of industry. Instead of trying to compete in a crowded market place with existing companies‚ a blue ocean strategy will drive to create a complete new market segment that has no completion or other firms to compete against. In this day in age of technology and the emergence of it and globalization the
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What is Blue Ocean Strategy? by Nattida Sae-Iw MBA Student What is Blue Ocean Strategy? Let’s start with the metaphors To understand the term of Blue Ocean‚ imagine a market universe composed of two sorts of oceans: Red Oceans and Blue Oceans. Red Oceans represent the existing market space which is known market. Companies in red oceans are competitive-base; they are fighting each other and aim to get a bigger market share
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Product‚ Pricing‚ and Channels Paper MKT/421 - Marketing Blue Ocean Strategy Description of Blue Ocean strategy and its Importance The Blue Ocean Strategy is derived from the book “Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne. The book is based on a study of 150 strategic moves made by companies in 30 industries over 100 plus years. Per the book‚ the term blue ocean means untouched market space that makes competition none existent in a known industry. The term describes how ideal
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Abstract Blue Ocean strategy is a consistent pattern of strategic thinking behind the creation of new markets and industries where demand is created rather than fought for and the rule of competition is irrelevant. This paper proposes a methodology to implement the Blue Ocean Strategy in a privately owned Malaysia industrial firm struggling in a very competitive market using different tools and techniques such as value curves‚ strategy canvas‚ six path method‚ four actions framework. The results
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Innovation is the most significant factor for any small or big company to grow and establish a position in the market. Without innovation new ideas and strategies cannot arrive and the organization could not make a mark in the market. New innovative ideas makes history. 36 Blue ocean vs Red Ocean The most efficient way to maximize the profits‚ a company needs to build an uncontested market space that makes the competition irrelevant. In 2004‚ Kim and Mauborgne published their study‚ where they analyzed
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The Execution of a Blue Ocean Strategy American Military University Professor Alex Lazo Table of Contents Abstract……………………………………………………………………………………………3 Value Innovation…………………………………………………………………………………..3 Reconstructing Market Boundaries (Six Path Framework)……………………………………….3 Four Actions Framework…………………………………………………………………………4 Canvas Strategy…………………………………………………………………………………...5 Three Tiers of Noncustomers……………………………………………………………………. 6 Blue Ocean Strategy Sequence……………………………………………………………………6
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Blue Ocean Strategy Paper MKT/421 July 21‚ 2014 Anatomy of Blue Ocean Strategy In order to process the nature of a blue ocean entity‚ it is imperative to grasp the point of derivation‚ which is otherwise known as a red ocean. A red ocean‚ which is polar to a blue ocean‚ generates its namesake from a literal representation. Imagine a feeding frenzy in the middle of the ocean; the water turns red with the victim’s blood as predators compete for survival. Now‚ apply
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