Managerial Marketing Blue Ocean Strategy by W. Chan Kim The second part describes the four principles of blue ocean strategy formulation: how to create uncontested market space by reconstructing market boundaries‚ focusing on the big picture‚ reaching beyond existing demand and getting the strategic sequence right. These four formulation principles address how an organization can create blue oceans by looking across the six conventional boundaries of competition (Six Paths Framework)
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Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant http://www.blueoceanstrategy.com/ W. Chan Kim Renee Mauborgne Chapter One: The blue ocean strategy is best illustrated by the performance of Cirque du Soleil. Created in 1984 by a group of street performers‚ Cirque productions have been seen by almost 40 million people in 90 cities around the world. In less than 20 years‚ Cirque du Soleil has achieved revenue levels that took Ringling and Barnham
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Date: 02/05/2013 Article: Harvard‚ Blue ocean strategy “Competing in high overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market place.” This quote that is on the top of the first page just about sums up the article‚ but I will go further in depth in what the article says. What is the best way to drive profitable growth in an industry? Or company? According to the article it is to enter into the market place that
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BOOK REVIEW The book‚ Blue Ocean Strategy -How to create Uncontested Market Space and Make competition Irrelevant ‚ authored by W. Chan Kim and Renne Mauborgne is the best seller of its time. It is a widely accepted book for strategy professionals. The title indicates the theme of the book .This book promises to achieve the uncontested market space and make competition irrelevant by making the use of Blue ocean strategy. The book argues that companies in existence today should not try to beat
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Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant Facilitators : Yip Khai Biau (ymike27@hotmail.com) & Lieu Yoke Sun Group/Presentation Title Agilent Restricted Date ##‚ 200X Blue Ocean Strategy (BOS) Introduction to BOS BOS Tools : Strategy Canvas & E.R.R.C. Awakening : As-Is Strategy Canvas Exploration : Reconstruct Market Boundaries Strategizing : To-Be Strategy Canvas Actualization : Identify actions to actualize the strategies
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BLUE OCEAN STRATEGY – ARTICLE CRITIQUE Blue Ocean is a strategy that is used to enter new and unexploited markets by creating new demand and thereby earning a high level of profits. This strategy helps a company in entering a market where there is no competition. This helps any company to assert the whole market as its own as there are no others to compete with. This is a big advantage of blue ocean strategy and enables a company to make higher level of profits as compared to it being in the red
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Blue Ocean Strategy August 21‚ 2014 University of Phoenix Blue ocean strategy is a concept written to question the standard five forces concept of marketing. The idea is to move out of the quote “red ocean” where there are sharks always competing into the “blue ocean” competition of your own where other competition is nonexistent. A red ocean is easily understood since it “represents all the industries in existence today” (Kim & Mauborgne‚ 2004). Blue ocean focuses on potential
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Blue Ocean Strategy Paper Sarah Chambers MKT/421 09/21/2014 Norbert Gray JR. Blue Ocean Strategy Paper The marketing world is cut-throat and full of competition. Monopolies cut down all opposition until they are last and only ones standing. Oligopolies exist as multiple competitors work together to control the market and keep incoming competitors from entering the market. Perfect competition is a myriad of competitors constantly fighting with each other over their slice of the market. It
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Blue Ocean of Airasia: introduction Blue oceans might provide profitable high-growth for companies with new competitive advantages. Many companies over the worldhi have created blue oceans but these blue oceans only remain in a short periods and quickly become red oceans. Kim and Maugne claimed in their book that in order to have sustainable competition advantages‚ blue oceans should be different attached by low cost. However‚ the fact shows that innovations are expensive so it is difficult to
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BOOK REVIEW BLUE OCEAN STRATEGY: How to Create Uncontested Market Space and make the Competition Irrelevant W. Chan Kim and Renée Mauborgne‚ 2005. BLUE OCEAN STRATEGY : How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business School Publishing Corporation. ISBN 1-59139-619-0. I find this book‚ Blue Ocean Strategy: How to Create Uncontested market Space and Make the Competition Irrelevant‚ is very informative. The only thing that I am not very fond of
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