SONY BRAVIA 3D HDTV ® 2010 MARKETING AND PROMOTION PLAN ALLA ABRAMYCHEVA MICHAEL GUZMAN FARAN MAQSUD KEITH McMURDY ANDREW YAKOVLEV PREPARED FOR PROFESSOR DAVID DIAMOND MKT 9703 MARKETING MANAGEMENT CUNY BARUCH ZICKLIN SCHOOL OF BUSINESS 5/2010 TABLE OF CONTENTS SONY ADVANTAGE p.3 COMPANY AND PRODUCT PROFILE p.4 SWOT AND COMPETITOR ANALYSIS p.7 MARKETING PLAN OBJECTIVES p.10 CUSTOMER TARGETS AND SEGMENTS p.12 MARKET POSITIONING p.14 IMPLEMENTATION GUIDELINES p.16 PROMOTIONAL PLAN p.17 CONCLUSION
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ever since it was created. They have currently captured 25 million subscribers who pay a monthly fee for access to a library of over a hundred thousand titles. The DVD title sales are entering the mature phase of the product life cycle‚ while the Blu-ray discs are still in the growth phase. Internet streaming as well as streaming onto the game consoles has just recently moved past the introduction phase and has really started to grow. The ease and accessibility of online streaming has created a market
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Davor Rameša k0956979 Netflix case Executive summary What is Netflix’s strategy in the on-line movie rental market? What are Netflix’s sources of competitive advantage? Identify the competences key to the success of Netflix’s strategy and explain why. Netflix was a late entrant to the movie rental market and it was a first mover in the on – line movie rental market. Netflix’s strategy in the movie rental market is differentiation from traditional movie rental stores
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retrospect‚ even the good plans were not insightful. (Sjöholm‚ 2001.) As we look back to the struggle of HD-DVD and Blu-Ray we can see how an insightful and competent strategic management helped the Blu-Ray to become the dominant technology in the market. In quality and performance they are almost the same‚ but launch and the entry of the product was different. Clearly the Blu-ray Disc Association had a much better understanding of the business- and the market environment in which they were operating
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market share in the long run. The other issue is problem with major film studios‚ but Redbox is going to make a new agreement with them‚ which is a financial issue and means that costs will increase. Redbos will also enlarge their video games and Blu-Ray portfolio and in addition the functionality of the vending machine is going to be improved. There are going to be as many as four slots per vending machine for rentals and returns. Furthermore‚ Redbox is going to expand in terms of numbers of kiosks
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the company ’s first products to include its new Blu-Ray DVD technology. With these this new product being released before the holiday season‚ now would seem to be prime time to invest in Sony stock (SNE). In January of 2000‚ after the release of the PS2 the stock skyrocketed to a price of above $150‚ up from prices between $30 and $50 a share earlier in the year. Sony is hoping for the same turnaround with the release of the PS3 and Blu-Ray DVDs. Figure 1: Sony (SNE) price history since
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customers’ quality of living. AKIRA produces three major product lines‚ which includes audio-visual‚ home & kitchen appliances‚ and major appliances. They produce a wide range of products under each product line‚ for audio-visual‚ there are 3D Blu-ray Smart LED TV‚ Dongle Smart Stick‚ All-in-One Entertainment LED TVs‚ mobile cinema portable DVD players‚ SurePlay DVD‚ Bluetooth speakers‚ home theatre systems‚ boomboxes and multimedia speakers. Under home and kitchen appliances‚ they have premium
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The need for more storage is growing. The amount of data produced is doubling in every two years. (in 2010 – 1.8 zettabytes) The cost of creating‚ managing and storing the data is decreasing‚ but can the optical storage expand further? The current Blu-ray lasers emit light in the blue part of the electromagnetic spectrum (about 420 nanometer wavelength). There are ongoing researches using UV light‚ that would probably have to be 200 nm and would provide storage capacities of over 100 GB in a single
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movies on discs have been undercut by the rise of low-cost rental options‚ such as Coinstar Inc’s kiosk chain Redbox‚ which rents DVDs for $1 a day and online subscription‚ services such as Netflix Inc. "Those two sectors of rental have really been growing‚ and causing people to hesitate about how many discs they’re going to buy‚" Adams said. Movie disc rentals in 2009 grew to $8.15 billion from $8.11 billion in 2008.This shows no sign of decline either with less people buying DVD/Blu Ray then every
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Playstation 2 (PS2). But it also has its own characteristics which places it on another level. Being a highly priced console (ranging from $400-$600)‚ there is a lot offered from the PS3 console. It includes high-definition graphics (HDTV compatible)‚ a Blu-ray disc hard drive‚ wireless controllers‚ Gigabit Ethernet‚ and a built-in Bluetooth. There is also plenty of memory space available on the console. Sony has generated four versions of the PS3; there is a 20GB‚ 40GB‚ 60GB‚ and 80GB PS3 game system. The
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