Blood diamonds have greatly affected the native populations in Africa. For example during the war in Sierra Leone‚ which started in 1991 and ended in 1999‚ the RUF took advantage of the native people because they could not defend themselves. This war that took place in these years claimed over 75‚000 lives and caused many native people to become refugees. They would take young girls and women away from their families and force them into sexual slavery. Many of these girls did not have a choice because
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online retailer of certified diamond jewelry. It was established in 1999 and has head-quarter in Seattle‚ WA. Apart from catering to U.S. market it also serves to international market through its websites in England and Canada. A big share of its revenue comes from the sales of wedding bands and engagement rings. Blue Nile is known as a high end jewelry retailer. Blue Nile has a unique business model. Blue Nile doesn’t hold any inventory but places orders to diamond suppliers only after receiving
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Although‚ diamond is surely a luxury good‚ De Beers has tried to inject necessity into it. From this idea‚ De Beers has implemented the tradition that diamond is needed for any couple. De Beers has being convinced every woman that she should receive a diamond ring from her fiancé and convincing each groom-to-be to pay "two-months salary" for that ring to show how much his love is worth. De Beers has actively promoted diamonds as being symbolic of eternity and love‚ and therefore the ideal jewel for
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risen 1.4% but dropped 21% this month assuming that financial‚ and other economic changes are affecting upscale shoppers. The company must also factor in the price of materials‚ within the past year the company has seen almost a 40% increase in rough diamond prices. Even with the increase in material prices the companies second-quarter gross margin widened to 59% from 57.8% which is good news for the business (marketwatch‚ 2011). How the Socio-Culture Environment Impacts Tiffany & CO Social culture
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Introduction BULGARI‚ Italy’s exclusive Rome-based jeweller‚ has shown a meteoric growth since its inception in 1884‚ expanding from one store to become an international company. Bulgari S.p.A. is the parent company and the owner of the BVLGARI brand: it performs coordination activities in the areas of product development‚ marketing‚ finance‚ information systems and management of human resources of the Bulgari Group. This report seeks out to analyse the various branding policies of BULGARI
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The recorded history of Brazil (the name stands of brazilwood‚ source of red dye‚ called Terra do Brasil) began with the arrival of Portuguese sailors. Brazil was discovered in April 21st 1500 by Portuguese commander Pedro Alvares Cabral who was appointed by Manuel I (King of Portugal and Algarves). The treaty of Tordesilhas of 1494 divided the discovered South American continent between Portugal and Spain and assigned to the rst a considerable part of modern Brazil (which in 1494 was still undiscovered)
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Integrative Case 3.5 IS A DIAMOND (CARTEL) FOREVER? Strengths: • Longevity (more than 100 years) and strong brand name globally “Forevermark Diamonds”-natural‚ untreated‚ and responsibly sourced. • Diamonds are forever—great slogan‚ top 100 advertising campaign (timeless slogan) • Extensive ownership and substantial control of diamond production and sales Weaknesses: • Strong competition equals limited market share • Stiffer worldwide competition • Increased production costs of mining
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turbulent time for the diamond market‚ which saw the growth of inflation that led to speculation and hoarding in the rough diamond market. Eventually‚ the drastic increase in interest rates to the diamond trade coupled with falling retail demand burst the diamond bubble‚ which led many industry players to go bankrupt. As a result‚ several producer countries were reconsidered their relationship with De Beers’ CSO‚ also leading to the expansion of the economic pie of the diamond market. Q3. Please briefly
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used proceeds from sales of illegitimate diamonds to fund their operations. In Angola‚ UNITA used the illegitimate trade of diamonds to fund itself. This resulted in sanctions being placed upon Angola by the United Nations Security Council (UNSC) in July 1998. The world became aware that “conflict diamonds” were being used fund and sustain armed rebel forces in various African countries. Establishment of the KPCS A meeting of Southern African diamond-producing states was held in Kimberley in
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Obligation: An examination of the performance of De Beers Nowadays‚ diamonds are one of the most precious luxury items where people are purchasing for large sums of money without knowing the facts that the mining industries are affecting the natural environments around them. As more people are purchasing the diamonds‚ the more diamonds are produced from the factories and more negative impacts are resulted on the environment. For diamond companies like De Beers is recently engaging with the community
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