classical example‚ showing the importance of social media in reputation management‚ especially in a crisis. AirBnB was caught off-guard by a social media storm after clients had their property vandalized. A member of AirBnB known as EJ posted on her blog about a bizarre and brutal destruction of her home by someone who rented her space through AirBnB. Her things were stolen‚ her identity documents photocopied and her apartment destroyed. After the
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Social Media: Today’s mainstream media Social media is the buzz! Today it has become a part of company’s marketing strategy. Traditional marketing is being sidelined by social media. The difference between traditional marketing and social media? Shouting vs. Sharing Social media Trade shows Sponsorships TV‚ radio and print Company website Direct mail What do we mean by social media? Why there is so much of buzz‚ and how will B2B companies will benefit? Social media facilitates
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satisfaction 6. Enhance outbound campaign program effectiveness Blog Social Networks Microblogging Social PR Widgets Booking Marking / Tagging Social Apps & Voting Blog Commenting / Q&A Sites Online Video Photo Sharing Podcasting Presentation Sharing Additional Notes & Objectives 3 4 5 5 5 6 6 6 7 7 7 8 8 © 2012 Marketo‚ Inc | US +1.877.260.6586 | UK +353.1.242.3000 | www.marketo.com | www.twitter.com/marketo | blog.marketo.com 2 Blog - X hours daily/weekly/monthly Short term objectives: •
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attention to many parts of our culture such as music‚ movies‚ books‚ and fashion. After exploring the web for blogs from different countries‚ I found that that doesn’t change throughout the globe. A twenty-year-old student that lives over in London‚ England is a lot more like me than you might guess. This one blog called “London Culture Blog” especially caught my attention. I stopped on this blog and started scrolling through some of the posts and realized that a lot of what they are talking about are
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1.Executive Summary YouTube has become the most popular video sharing website. It has variety of functions that enable a virtual organization to operate and have different kinds of virtuality impact. To compare with the other similar enablers‚ it has strengths and weaknesses.Advertising and marketing is the most significant one. You also can gain different technology impact from it. From the Web Reviews‚ we can see there are a lot of merits of YouTube. However‚ the copyright infringement is still
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Commentary Blog travel writing is written at a personal level‚ it engages the reader using more common humour and relation to everyday tasks. The language is often informal and the writer uses small personal anecdotes throughout the writing‚ for example‚ ‘don’t worry mum‚ we scooped the ice out of every glass‚ just in case!’ as blogging sites are commonly used as a method of contact for relatives and friends while a person is travelling. A range of sentences are used throughout the writing‚ often
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companies participating in it. (RED) president Tamsin Smith herself blogged that Gap’s (RED) shelves were empty within hours after Oprah and Bono visited the Chicago store. (RED) marketers were able to not only blog about the campaign but read what was being written about it on other blogs and message boards. RSS (Really Simple Syndication) enabled
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Case study BI in Facebook What BI applied in this case? * Gain the knowledge of extracting the customers’ preferences by using Facebook * When people take photos and share comments about the campaign on the Facebook page‚ It can use text mining to obtain the comments and analyze their preferences. * Using web mining‚ such as Web Crawler‚ It could gather personal information about those people such as age and gender. * Text mining to extract that information and use association
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social setting. Emotional intelligence would therefore be key and would allow an individual to better comprehend the social behaviours and emotions of others‚ and in turn‚ translate into competent communication. The Silver Chef blog was started in 2010 whereas 2 of the blogs he listed in his post‚ started a year after that in 2011. Despite being a more established food blogger‚ he demonstrates self-awareness in his posts and refrains from harbouring on this fact. If he had‚ readers may not find his
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the drug. The campaign was light-hearted and humorous and was made up of several elements including a blog with an FAQ section about the new law‚ sending representatives to marijuana focused events‚ creating awareness about their blog by handing out packets of Doritos at events (Known as Operation Orange Fingers) and‚ very importantly a strong presence in social
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