Case Study- Research in Motion (RIM) “Leading the Way the World Communicates” “It is the partnership and teamwork that underpinned the company and transformed the world!” The blackberry has challenged a number of very basic concepts in work and life. It eliminates distance and time and challenges the boundaries between work and home. It has enabled us to do things that would have been impossible 10 years ago. As a company itself RIM breaks the status quo by encouraging teamwork‚ empowering
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Course : BEPC-1 Nowadays‚ many people uses Blackberry and its application Blackberry Messenger. According to the press release‚ from RIM (Research In Motion)‚ the manufacturer of Blackberry‚ during DEVCON 2010‚ RIM at that point had 28 million users on BBM. We can assume that the number have already gotten higher now. What is Blackberry Messenger (BBM)? In general‚ BBM is a proprietary Internet-based instant messenger application include on Blackberry (BB) devices that allows messaging between BB
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wireless e-mail. 1997: RIM goes public and is listed on the Toronto Stock Exchange. 1999: RIM introduces the BlackBerry personal digital assistant (PDA); Lazardis and a RIM coworker receive an Academy Award for technical achievement. 2000: The popular BlackBerry is named Product of the Year by InfoWorld; RIM launches its Wireless Handheld product line. 2002: RIM introduces the BlackBerry 5810‚ which incorporates cell phone service.” With the advent of RIM’s BlackBerry’s email service this let
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into being with the Pocket PC‚ Palm OS and most significantly‚ the first Blackberry 5810. It was after this point that smartphones began to flood the market‚ with Apple’s I-Phone line‚ the Google Android‚ the Motorola Droids‚ HTC’s‚ and the Samsung line of smartphones. Smartphones have had a
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Lymms Blackberry case analysis [Type the document subtitle] By Ling‚Stephenia‚Yana‚Mat‚Mahran 10/17/2009 Table of Contents Case background RIM Company history RIM is the fastest growing company in the world Year RIM Events Blackberry features Consumer 1984 began the small entrepreneurial business 1992 The first product two-page pager 1998 first blackberry : wireless hand six lines of text display‚ basic e-mail 1997 toronto stock exchange
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standardization and compatibility are important‚ maintaining the integrity of the core product is absolutely essential‚ and external development can put it at risk (Schilling‚ 2011‚ p. 205 Ebook).” The focus of this paper is about the history of BlackBerry‚ formerly known as Research in Motion (RIM). Research in Motion (RIM)‚ was founded by Mike Lazaridis of the University of Waterloo and Douglas Fregin of Windsor University in 1984; both of these men were Canadian engineering students. The company
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was founded in 1984 and is headquartered in Waterloo‚ Ontario‚ Canada but has multinational operations with offices in North America‚ Asia-Pacific and Europe. The company is a leader in Smartphone and wireless technology and the parent company of BlackBerry products. RIM is involved in all aspects of its main product line from design through manufacturing and marketing wireless solutions geared toward providing a wireless voice and data solution to businesses worldwide. Presently‚ the company’s research
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What was the influence of social network services in the development and the organization of the London riots? From the 6th to the 10th of August‚ the UK suffered from clashes with the police‚ rioting‚ arsons and lootings which spread from London across the country resulting in five deaths and 1500 arrests and a lot of accusations towards social media. The initial riot began as a response to the death of Mark Duggan‚ who had been fatally shot by special police forces two days earlier in Tottenham
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because of lack of innovation. Consumers rather have a new and exciting product. They no longer want phones like the Blackberry that includes less features. Blackberrys have not changed very much throughout the years and that is why they are less desirable. Even though the Blackberry Storm and was directed in competing with devices such as the Apple iPhone‚ it could not compete. The Blackberry Storm had hardware and software issues that were too complex for the company to overcome. Another reason why RIM
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e-mail instantaneously and individually to handset related to their job or benefit the them. Third it match their economical status‚ the price of the product is within their buying capability. 2. Apply the concept of aspirational groups to the Blackberry brand. Should marketers have boundaries with regard to this concept? The aspirational groups can help in this area because when the aspirational groups see this as a trend more people will buy this product and they will be able to maximize their
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