RESEARCH IN MOTION Why was BlackBerry so successful in North America during the 2000s? First to introduce push email One phone with a lot of features Very secure Dint have much competition US govt and big multinationals accepted quickly Meant for the corporate world Slowly shifted focus from the corporates to consumers also. What difficulty did RIM face as it became bigger? Competition increased Apple iphone changed the meaning of smartphones Scarcity of physical space
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There was a legal action between NTP and RIM over the intellectual property. RIM resolved the action. To protect its intellectual property‚ RIM agreed to pay $612.5 million to NTP Inc. to settle the fight. The dispute had threatened to end RIM’s BlackBerry e-mail service to millions of users in the U.S. and has been the subject of a four-year patent battle between the two companies. Under the agreement‚ RIM received rights to NTP’s patents going forward. RIM made a one-time payment to NTP. Even if
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attention to presentations from their employers‚ parents aren’t paying attention to their children‚ and far too many people are reaching for their smartphones while driving in order to read that text or email that just came through. There’s a reason the Blackberry was nicknamed the “Crackberry”—it’s because people have a hard time putting their smartphones down. Just thinking about smartphone distractions makes me think of this old Microsoft commercial for the Windows Phone. They’re expensive. You get
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change very fast. What should be aware for the technology entrepreneur is the trend in the society. This is in term to keep the product technology updated. For example the Blackberry smartphone‚ it provides the need communication of people. The need is to keep online every time and data transfer. That is why the Blackberry becomes a sensational. There is uniqueness from the technology-based business also. Beside the technology-based business should watch the trend that happens in the society
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Social media’s impact on youth marketing‚ media By: Bradley Maseko Social networking and smartphones will play an all-important role in the youth marketing and media trends for 2011‚ as they have become part of the youth lifestyle and culture. The following trends will make it easy to see why they are and will continue to be a dominant force in the youth market for the year 2011 and beyond. 1. Social media Seen by most as the biggest shift since the industrial revolution‚ social
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that gadgets have not only simplified our lives but also made them more comfortable and luxurious. But on the con Premium404 Words2 Pages Man a slave to modern gadgets BlackBerry BlackBerry is a line of mobile e-mail and smartphone devices developed and designed by Canadian company Research In Motion (RIM) since 1999. BlackBerry devices are smartphones‚
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Appendix A: Porters 5 forces 35 Appendix B: PESTLE 39 Appendix C: SWOT 41 Appendix D: Trends and Drivers 42 Bibliography 43 Executive Summary This report provides a comprehensive strategic analysis on Research in Motion (RIM) and its Blackberry products‚ and provides strategic recommendations for the firm for its business. The goal of this report was to understand the industry in which RIM is competing and analyze the firm for investment opportunities. The industry in which RIM competes
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best known as the developer of the BlackBerry smartphone. RIM is headquartered in Waterloo‚ Ontario‚ Canada. It was founded by Mike Lazaridis‚ who served as its co-CEO along with Jim Balsillie until January 22‚ 2012 when RIM announced that both have stepped down and the new CEO will be Thorsten Heins. 1.) What were some of the challenges that RIM faced to protect its intellectual property‚ and how did RIM handle those challenges? BlackBerry users are facing a new wave of disruptions
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a Partnership consisting of seven (7) partners who all work to the best of their potentials to accomplish the task at hand. Top sellers as the name suggests sells electronics such as laptops‚ apple products( iphones‚ ipads‚ ipods‚ macs) and blackberrys (just to name a few) of the highest quality for the lowest of prices to satisfy our consumer’s wants and desires. The store employs eleven (11) staff members including the seven partners that are within the company holding leadership roles.
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RIM faced to protect its intellectual property‚ and how did RIM handle those challenges? RIM vs. Glenayre Technologies‚ Inc. * This claim‚ a response to an earlier suit brought forth by Glenayre‚ insisted that Glenayre blatantly imitated BlackBerry technology and marketing. * Later in 2001‚ Glenayre’s initial 1999 patent suit against RIM was dismissed. In early 2002 RIM and Glenayre agreed to drop their remaining lawsuits and work together to develop a wireless e-mail device that would
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