The current issue and full text archive of this journal is available at www.emeraldinsight.com/0265-1335.htm IMR 24‚4 Cultural differences in brand designs and tagline appeals Jong Woo Jun and Hyung-Seok Lee Department of Advertising‚ College of Journalism and Communications‚ University of Florida‚ Gainesville‚ Florida‚ USA Abstract Purpose – The objective of this study is to explore general cross-cultural differences in corporate visual identity between the USA and Korea‚ and to apply
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The Changing Use Pattern of Public Space and Representation of Place Historically‚ the area was once a water-based settlement as the city is bound to the Chao Praya River. So‚ most of the economic activities occur at the area were related with the river activities. However‚ as progress in the urban development‚ the streets was introduced to serve as the connection between the cities. Nowadays‚ the area‚ especially Khaosan Road is well served by the land based public transport such as bus‚ taxi‚
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“Dutiful Men and their Emotional Women” In reading the Aeneid I took a particular interest in the relationship that develops between Aeneas and Dido and how this relationship highlights the desires and roles that each gender may have had in this time period. For example it seems the male desire is to seek his kingdom while the female role seems to secure a partner. Dido and Aeneas in Book Four resemble the relationship that we see between Odysseus and Calypso in Book Five of the Odyssey. The
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I do not understand people who do this. Through this essay‚ I want to state the reasons why I was attracted to this commercial and how it swayed me to support the association. Additionally‚ my goal for this piece is to represent how rhetorical appeals can be used not only in writing‚ but also in media. Even though this commercial is most likely geared more towards animal lovers‚ it does an excellent job of grabbing the attention of viewers who may not have a strong connection with animals in their
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Smoking‚ Stigma‚ and the Purification of Public Space‚ he addresses the many problems smokers go through in a day. From public ostracization because of health concerns‚ to restrictions on when and where they can smoke in public spaces. Smokers tend to smoke more often when surrounded by other smokers‚ as well as hide the fact that they smoke the more it is made to seem shameful. Throughout the nineties’ many governments used public policy to ban smoking in public establishments such as restaurants‚ grocery
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“Alter public space” means the thinking way of human brains about the public place and changes the reality of what it meant to what is in their thoughts. In the essay “Black men and Public Space” Brent Staples shared his personal experiences and feelings about how people react and feel when they met him in public places. He explained that when people met black men in public places people (mostly women) were scared of them and looked for ways and means to escape from them. Stereotyping of black
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The Heroes Journey Outline 1. The Ordinary World Agent Kay identifies the only alien from the line of illegals. This shows this is an ordinary day for Kay. Also when we say Jay and an NYPD officer doing his job. 2. The Call to Adventure Kay’s partner retires‚ he needs a new one. He meets Jay after an encounter with an illegal alien. He then deletes his memory and assigns him for testing. 3. Refusal to the Call Jay is confused and doesn’t believe what he is hearing. He says to Kay ‘show
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Appeal Request Form MULTIPLE WITHDRAWALS/UNSUCCESSFUL TERMS OR SEMESTER AND OVERAWARDS/MEDICAL WITHDRAWAL The first steps The Appeal Process 1. If you are attending a B.C. private school or a school outside B.C.‚ contact StudentAid BC for help. You can ask for an appeal of your assessment of financial need if circumstances set you apart from other students. If you are attending a public university‚ college or institute in British Columbia‚ we encourage you to discuss your situation with a financial
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Appeals Process August 23‚ 2012 An appeal is the process in which a appellant is looking for a review and possibly a reversal of a lower court’s decision. An appeal can be filed by either side of the case and if granted‚ the appellate court is the next step. There are some cases that automatically get an appeal. Those cases would be a death penalty case or life in prison. There are three types of appeals. The direct appeal‚ also known as an appeal of right‚ happens when the penalty for
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were convinced and went with what he said. 2. What examples of appeals to emotion did Brutus use? What examples did Antony use? Who handled the appeal to emotion better? Explain your answer. Brutus used brotherly speech and affection to win people over as his appeal to emotion . Antony comes in dramatically o the pulpit with Caesar’s dead body to with the mobs sympathy and addressed the crowd as "friends" . Antony handled the appeal to emotion better because you could feel the emotion in his speech
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