The Black & Decker Corporation Case I. Problem Statement While Black & Decker is one of the 10 most known brand in the US‚ the brand’s branch selling tools to the professional-tradesmen‚ which was the original heart of consumers since the creation of the company‚ is facing a branding problem. Indeed‚ the entire range offered to the professional-tradesmen segment is considered by those buyers as a bad brand compared to Makita’s brand. The market shares highlight this rejection of B&D’s brand :
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Running head: BLACK & DECKER BLACK & DECKER Marketing MBA 504 Introduction Duncan Black and Alonzo Decker‚ SR.‚ in 1910‚ started a machine shop business and in 1917 receiving the world’s first patent for a power drill. The company was later named Black & Decker‚ (B&D) and over the next 73 years they became one of the most well known brands and market leaders of power tools‚ accessories‚ lawn‚ garden supplies and residential security hardware worldwide. In
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Stock Split and Bonus Issue of Shares & their pros and cons Presented by Rajib Deb Student of M.COM. 4th Sem. Tripura University‚ Suryamaninagar What is stock split? A stock split is a corporate action that increases the number of the corporation’s outstanding shares by dividing each share‚ which in turn diminishes its price. The stock’s market capitalization‚ however‚ remains the same‚ just like the value of the Rs. 100 does not change if it is exchanged for two 50s. For example‚ with a 2-for-1
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1) Why is Makita outselling Black & Decker 8 to 1 in an account which gives them equal shelf space? • Trade is asking for advertising allowances and rebate money on products‚ profitability in the Tradesmen segment is near zero. • The B&D brand in the Tradesmen segment may be regarded as “weak” due to the fact that B&D dominated the consumer segment. • The “heavy do-it-yourselfers” may have a misconception on the quality/reliability/durability of B&D professional line. These individuals make a
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cellphone call or swipe of a card‚ you unlock it from its bike rack and ride it across town. Once at your destination‚ you steer to the closest bike rack and‚ with one more call or card swipe‚ return the bike to the public network. You pay less than $.50 for the trip‚ and the bike is once again available for the taking. Bike-sharing already exists in cities across Europe‚ revolutionizing transportation networks and greening the urban fabric. We highlighted eight cities with successful programs:
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shareholders of the company. For each share owned‚ a declared amount of money is distributed. Thus‚ if a person owns 100 shares and the cash dividend is USD $0.50 per share‚ the holder of the stock will be paid USD $50. Stock or scrip dividends are those paid out in the form of additional stock shares of the issuing corporation‚ or another corporation (such as its subsidiary corporation). They are usually issued in proportion to shares owned (for example‚ for every 100 shares of stock owned‚ a 5% stock dividend
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Shares-A share is the interest of shareholder in terms of money in the business represented as a liability on the company. In the words of Justice Farewell‚ “The interest of a shareholder in the company measured‚ by a sum of money for the purpose of liability in the first place‚ and the interest (dividend) the second‚ but also consisting of various covenants entered into by the shareholder inter se.” It defines the relation between the company and shareholder. Shareholders are the real owners of
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Discussion Why do companies issue shares? In order to raise capital‚ generally to expand the business Suggestion • Raising capital • Expanding the business 4/29/2014 1 Why do people buy the shares? Shares give their holders part of the ownership of a company. (Shareholders have a part of the ownership.) Shareholders receive a proportion of a company’s profits as dividend‚ and may be able to make a capital gain by selling their shares at a higher price than they paid for
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A PROJECT REPORT ON MARKET PENETRATION FOR LOAN AGAINST SECURITY Submitted to CHITKARA BUSINESS SCHOOL In partial fulfillment of the requirements for the award of degree of Master of business administration SUBMITTED BY: SUPERVISED BY: MONIKA RAWAT MS. RUHANI MAHAJAN CUN110550047
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SHARE CAPITAL Share capital is the Funds raised by issuing shares in return for cash or other considerations. The amount of share capital a company has can change over time because each time a business sells new shares to the public in exchange for cash‚ the amount of share capital will increase. Share capital can be composed of both common and preferred shares. Each share carrying a vote in the management of the business‚ managerial control may be limited. The authorized capital of a company is
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