Introduction Water is the most important necessity for life. The drinking-water needs for individuals vary depending on the climate‚ physical activity and the body culture. But for average consumers it is estimated to be about two to four litres per day. The growing number of cases of Waterborne diseases‚ increasing water pollution‚ increasing urbanization‚ increasing scarcity of Clean and Safe Drinking Water Quality etc. have made the bottled water business just like other consumer items. Scarcity
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1 INTRODUCTION Water forms an essential part of every living being. After air‚ water is the most important necessity for life. Water plays a number of functions for the body. It serves as the body ’s transportation system‚ it acts as a lubricant‚ it regulates the body temperature etc. The eulogy for water is an unending thing. In fact more than 2/3rd of the human body is made of water. The importance of water for human body can be well accessed from the fact that if the amount of water in our
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industrial sectors. There are nearly 200 brands‚ 80% of which are local. Most of the small scale producers sell non-branded products and serve small markets. Despite the large number of small sellers‚ the industry is dominated by big players like Bisleri‚ Aquafina‚ Mc Dowells‚ Parle Bailley and so on. PLANT REVIEW: There are two working units of the factory. One at Dahisar and the other is at Kurla. The unit at Dahisar is the larger of the two units. It has a huge processing and manufaturing
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Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
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POSITIONING STRATEGIES Positioning refers to creating a favourable image in the mind of the customers so that they perceive the product or a service to be better than that of its competitors. It is also occupying the mind‚ heart‚ body and wallet space of customers in the selected target market segment through differential advantage higher than rivals in an irreplaceable way by converting differential advantage into sustainable differential advantage. Positioning is not so much what a product
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A Project Report On “IMPACT OF PSYCHOLOGICAL BEHAVIOR OF CONSUMER TOWARDS PACKAGED DRINKING WATER” Submitted for partial fulfillment of requirement for the award of degree Of Master of Business Administration Of CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY‚ BHILAI (C.G.) Session 2012-14 Submitted by Priya Kaushal - 1201050 MBA III Semester Section-‘B’ 2013 Department of Management DISHA Institute of MANAGEMENT AND Technology (Disha Education Society)
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SEGMENTATION (Harish pg3) The process of defining and subdividing a large homogenous market in to clearly identifiable segments having similar needs‚ wants or demand characteristics .Its objective is to design a marketing mix that precisely matches the expectation of customers in the targeted markets. Bases for segmentation Geographic segmentation -: Geographic segmentation calls for division of market in to different geographical units such as nations‚ states‚ regions
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Managing Marketing Programs | January 1 2011 | ASP Tools‚ Advertising Agency‚ STP Analysis‚ message content of advertisements‚ creative content of the advertisements. | Advertisement & Sales Promotion | Maggi Noodles Integrated Marketing Communication Integrated marketing communication is integration of all marketing tools‚ approaches‚ and resources within a company which maximizes impact on consumer mind and which results
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CHAPTER 1 INTRODUCTION Demand forecasting refers to the prediction or estimation of a future situation under given constraints. Demand Forecasting is the activity of estimating the quantity of a product or service that consumers will purchase. Demand forecasting involves techniques including both informal methods‚ such as educated guesses‚ and quantitative methods‚ such as the use of historical sales data or current data from test markets. Demand forecasting may be used in making pricing decisions
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INTRODUCTION Water is the most essential element to human life; the body usually cannot survive longer than several days without water .Water is essential to the functioning of every single cell and organ system in the human body. Water makes up greater than 2/3 of the weight of the human body; the brain is 75% water‚ blood is 83% water‚ bones are 22% water‚ muscles are 75% water‚ and the lungs are 90% water. Water is essential for the efficient elimination of waste products through the kidneys
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