INDIAN AGRICULTURE INDUSTRY : SOME FACTS India with arable land of 184 million hectares. India produces annually 90 million tonnes of milk (highest in the world) India produces 150 million tonnes of fruits & vegetables (second largest) India has 485 million livestock population (largest) India produces 204 million tonnes food grain (third largest) India produces 6.3 million tonnes fish (3rd largest) ‚ India has 489 million Poultry and produces 45‚200 million eggs. India had the “Green” Revolution
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Indian FMCG sector with a market size of $13.1 billion is the fourth largest sector in the economy. A well established distribution network‚ intense competition between the organised and unorganised segments characterises the sector and makes it a unique sector. Even at the time of recession‚ growth in FMCG sector has not slowed down which makes it an important contributor for tax revenue. In fact‚ among the MNCs‚ their Indian arms have contributed more to parent entities than foreign counterparts
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Zero Mass Foundation Research Report on Mobile Payment Market Mumbai February- March 2009 Submitted by: FUTURESCAPES 30th March 30‚ 2009 INDEX Sections Executive Summary Background RBI Guidelines TRAI Guidelines Trends in Mobile Space The Research Objectives Methodology Target Segment Profile Page Number 3-5 6-8 9 9-21 21-25 26-27 Questionnaire for Consumers Questionnaire for Merchants Research Findings Conclusions and Recommendations References and Bibliography
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Table of contents Executive Summary i The Coca-Cola Company Firm Profile ii The Beverage Industry in India iii India’s Societal System vii Macroeconomic Indicators and Demographics. vii Market System Aspects ix Infrastructure and Legal Order ix Cultural Dimensions x India’s Societal Predisposition xi Ideologies xii Indian Caste System xii Values xiii Religion xiv Political xv Economic xv Strategies and Policies xvi Constraints xvi Coca-Cola Strategy xvii Future Strategic Initiatives
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SRI SHARADA INSTITUTE OF INDIAN MANAGEMENT-RESEARCH (Approved by AICTE) Plot No.7‚Phase-II Institutional Area‚ Behind The Grand Hotel‚Vasant Kunj‚New Delhi Tel: 32569295‚ 26124088‚ 26124088; Fax: 26124092; E-mail: administration@srisim.org; Website: www.srisim.org PROJECT ON TO STUDY PROMOTIONAL STRATEGIES OF COCA COLA PRODUCTS SUBMITTED BY AMRITESH PATHAK ROLL NO. 20080246 SECTION – B PGDM (2008-2010) ACKNOWLEDGEMENT Every endeavor undertaken to accomplish challenging goals
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IJRFM Volume 2‚ Issue 2 (February 2012) (ISSN 2231-5985) “COCA COLA IN INDIA: A STUDY ON PRODUCT PORTFOLIO AND DISTRIBUTION ADAPTATION” Prof. Ray Titus* Nagabhushana** ABSTRACT The research study was conducted to learn the localization strategy of global beverage company Coca Cola in terms of two of its marketing mix variables‚ namely‚ the product portfolio on offer and the distribution process. In the process detailed information was collected on products launched‚ sales and distribution practices
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A Dissertation Report on “Comparative study between Amul and Britannia in Bangalore” EXECUTIVE SUMMARY In today’s competitive world while entering in the market it is very necessary to have a good knowledge of the potential of a particular market. The growth of a company is invariably determined not just by its strategy‚ but on how it responds to the challenges it encounters. Over the years Amul & Britannia have encountered several challenges that have come
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COCA-COLA CO‚ THE IN SOFT DRINKS (WORLD) July 2012 Downloaded from www.warc.com SCOPE OF THE REPORT Scope All data sourced by Euromonitor International unless otherwise stated. All volume figures show litres in off-trade volume unless otherwise stated. All value figures show US$‚ RSP (retail sales prices)‚ fixed exchange rates unless otherwise stated. Disclaimer Much of the information in this briefing is of a statistical nature and‚ while every attempt has been made to ensure
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OF The world’s most recognized trademark it is recognized by 94% of the world’s population FOR HINDUSTAN COCA-COLA BEVERAGES PVT. LTD. ‚ PANKI INDUSTRIAL AREA‚ DADA NAGAR KANPUR. SUBMITTED IN SUMMER TRAINING OF MBA PROGRAMME OF APOLLO INSTITUTE OF TECHNOLOGY KANPUR UNDER GUIDANCE OF: Mr. ADESH TRIPATHI (AREA MARKETING MANAGER) SUBMITTED BY: Divya Tiwari MBA 3rd SEMESTER 2009-2010 DECELARATION I Divya Tiwari declare that this project
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A PROJECT REPORT ON CONSUMER PREFERENCE FOR COKE V/S OTHER BRANDS [pic] JAN.-MAR.2010 By MD.TAOSEEF QURAISHI REPORT Submitted to BHARATI VIDYAPEETH UNIVERSITY In partial fulfillment of the requirements For the award of the DEGREE of MBA Bharati vidyapeeth University‚ PUNE Bonafide Certificate Certified that this project report titled “CONSUMER PREFERENCE FOR COCACOLA V/S OTHER BRANDS”is the bonafide work of Mr. MD.TAOSEEF QURAISHI‚ who carried out the
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