Campus Recrutiment)‚ Dabur who provided us the view of Dabur’s CSR activities. Without his help it would be have been a difficult task for us to compile the information on Dabur’s CSR activities. We would like to thank Mrs Avantika Dwivedi HR (Bisleri International) for giving us an opportunity to visit their office in Ghaziabad and also providing valuable inputs on the CSR activities in Coke. She also provided us with the budget sanctioning figures for CSR activities. Last but not the least
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A Project report On Sales and Distribution of Packaged Drinking Water for Sahara Q shop In partial fulfillment of the requirements of Post Graduate Diploma in Business Management conducted by Rizvi Academy of Management under the guidance of Mr. Rajesh Vyas Submitted by Mohamed Nasir Khan PGDBM Batch: 2012 – 2014. CERTIFICATE This is to certify that Mr. Mohamed Nasir khan‚ a student of Rizvi
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Survey Analysis of Customer Responses Page 3 Marketing & Distribution of Packaged Drinking Water User Preferred Brands Segmentation‚ Target and Positioning A Brief Introduction to each product: 4P Analysis i. ii. iii. Conclusion References Bibo Bisleri Evian 22 22 23 23 25 28 31 33 Page 4 Marketing & Distribution of Packaged Drinking Water We did our research with the aim of finding the marketing and distribution consumer preferences in the packaged drinking water industry in India. We studied
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PROJECT REPORT ON “Working Capital Management of Bisleri International Pvt Ltd” Submitted in partial fulfillment of degree of Post Graduate Diploma in Management (PGDM) Batch 2011-2013 Submitted by Arpit Maheshwari Under supervision of Prof. Abhishek Tyagi (Faculty Mentor) G.L Bajaj Institute of Management and Research Plot No- II Knowledge Park –III
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Soft drinks in India is a INR 11‚000 Crore industry1. The rising mercury levels have ensured that the Indian soft drinks industry is going through a healthy phase wherein‚ it registered an impressive growth of 24.6% in the year 2011/12. Carbonates had a growth of 13.6% growth‚ Bottled water saw an incredible 34.3% growth‚ Fruits and vegetable juices registered a growth of 29.7%‚ Sports and energy drinks saw a growth of 17.2%. PepsiCo operates in these product lines and the impressive growth numbers
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Introduction Water is the most important necessity for life. The drinking-water needs for individuals vary depending on the climate‚ physical activity and the body culture. But for average consumers it is estimated to be about two to four litres per day. The growing number of cases of Waterborne diseases‚ increasing water pollution‚ increasing urbanization‚ increasing scarcity of Clean and Safe Drinking Water Quality etc. have made the bottled water business just like other consumer items. Scarcity
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1 INTRODUCTION Water forms an essential part of every living being. After air‚ water is the most important necessity for life. Water plays a number of functions for the body. It serves as the body ’s transportation system‚ it acts as a lubricant‚ it regulates the body temperature etc. The eulogy for water is an unending thing. In fact more than 2/3rd of the human body is made of water. The importance of water for human body can be well accessed from the fact that if the amount of water in our
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industrial sectors. There are nearly 200 brands‚ 80% of which are local. Most of the small scale producers sell non-branded products and serve small markets. Despite the large number of small sellers‚ the industry is dominated by big players like Bisleri‚ Aquafina‚ Mc Dowells‚ Parle Bailley and so on. PLANT REVIEW: There are two working units of the factory. One at Dahisar and the other is at Kurla. The unit at Dahisar is the larger of the two units. It has a huge processing and manufaturing
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Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
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POSITIONING STRATEGIES Positioning refers to creating a favourable image in the mind of the customers so that they perceive the product or a service to be better than that of its competitors. It is also occupying the mind‚ heart‚ body and wallet space of customers in the selected target market segment through differential advantage higher than rivals in an irreplaceable way by converting differential advantage into sustainable differential advantage. Positioning is not so much what a product
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