Bisleri - Marketing Strategy Sanjib Dutta "Old cola rivals Coke and Pepsi are discovering there is more money in water than coloured water. Things are warming up in the Rs 10 billion bottled-drinking water market and competitors‚ including Parle ’s Ramesh Chauhanjace the threat of a whitewash." - Business Today‚ September 16‚ 2001. The case talks about the various marketing strategies adopted by Parle Bisleri Ltd. to arrest the sliding market share of its branded water brand-Bisleri. Bisleri
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An Interim Project Report On A Comparative Study of B2B Marketing Strategies Of Bisleri and Aquafina (Industry: Packaged Drinking Water) Submitted to Andal Amisetti Adjunct Professor IMT Hyderabad By Rohit Goyal Ruhi Gupta Gaurav Surana Ankur Sharman Shashwat Parth Gupta 1. INTRODUCTION The tradition of bottled water and mineral water is not very old. Even in western countries the practice of bottled drinking water started in 1950s. The trend of having mineral water gained grounds in the market
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PROJECT REPORT ON BISLERI INTERNATIONAL PVT. LTD. Academic year (2010 -2011) Submitted By: Ria Gupta B.B.A. 5th Semester ACKNOWLEDGEMENT I owe a great many thanks to a great many people who helped and supported me during the writing of this project report. My deepest thanks to Lecturer‚ Mrs.Nidhi sharma the Guide of the project for guiding and correcting various documents of mine with attention and care. She has taken pain to go through the project and make necessary correction as and
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Frito-Lay India & Ors. Versus Radesh Foods & Anr by admin — last modified 2009-08-13 16:20 NLS 8/4/2009/TM/CR/Del. CS (OS) No.1686/2003 HON’BLE MR. JUSTICE MANMOHAN SINGH JUDGMENT 1. The present suit has been filed by the Plaintiff for Permanent Injunction‚ infringement of Trademarks‚ Copyright and passing off and damages etc. against the Defendants. 2. When the suit was instituted‚ Plaintiff no. 1 was Fritolay India which now stands merged with Plaintiff no. 2 Company. During the pendency
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Mineral bottled water in India under the name ’Bisleri’ was first introduced in Mumbai by Bisleri Ltd.‚ a company of Italian origin in 1965. Mineral bottled water were in glass bottles in two varieties - bubbly and still in 1965 This company was started by Signor Felice who first brought the idea of selling bottled water in India. Parle bought over Bisleri (India) Ltd. In 1969 and started bottling Mineral water in glass bottles under the brand name ’Bisleri’. Later Parle switched over to PVC non- returnable
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for achieving their ultimate goal. Project Title : Market Share and consumer preference towards mineral water with special reference to Bisleri . The topic has been already given by the company to collect information about current status of the cooler purity that is given by the company to the retailer for selling of every brand mineral water of Bisleri. The main objective of the research was to know the company’s position in the mineral water . Location: Lucknow THE RESEARCH OBJECTIVE
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de ionization or reverse osmosis‚ it can be categorized that way‚ and does not have to state on its label that it is from a community water system or from a municipal source. Processing methods such as reverse osmosis remove most chemical and microbiological contaminants. 2.2 TYPES OF WATER Packaged waters Packaged waters‚ other than natural mineral waters‚ are waters for human consumption and may contain minerals‚ naturally occurring or intentionally added; may contain carbon dioxide‚
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mostly to customer? 1. Bisleri 2. Kinley 3. Bailey 4. Aquafina 5. Oxyrich 6. Other 4. Why do you prefer to sell this brand to customer? 1. Availability 2. Quality 3. Customer pref. 4. Profit margin 5. Other 5. On what basis customer prefer to purchase mineral water? 1. Availablity 2. Quality 3. Brand 4. Price 5. Other 6.When a Customer talk of mineral water‚ Which brand comes into his mind? 1. Bisleri 2. Kinley 3. Bailey
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Geographic concentration Agartala Franchisee Unit Pijush Agrotech and Foods‚ Netaji Subhash Road‚ Agartala‚ Dist: West Tripura-799001 Email:-queenparas@hotmail.com TEL 9436122222 / 9862032222 Ahmedabad Bisleri International Pvt. Ltd.B-43‚Pariseema Complex‚Near Bodyline‚Cross Road‚C.G.Road‚Ahmedabad‚Gujarat- 380 009 Email:-gujarat@bisleri.co.in TEL 079 6631 5666/5333/5999 Andaman nicobar Franchisee Unit Andaman Bottling Company P.B.No.422‚Junglighat Post‚Birchgunj Road‚Prothrapur
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ANALYSIS OF MARKETING STRATEGY OF MINERAL WATER INDUSTRY [A CASE STUDY OF BISLERI] A RESEARCH REPORT SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION INDRAPRASTHA UNIVERSITY‚ DELHI 06) TO (2004- Submitted To : Submitted By : Mrs. Harpreet Kaur Nitesh Kumar BLS INSTITUTE OF MANAGEMENT MOHAN NAGAR GHAZIABAD CONTENTS CONTENTS Acknowledgement Executive Summary INTRODUCTION About the industry
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