INDIA’S NEIGHBOURHOOD Challenges in the Next Two Decades INDIA’S NEIGHBOURHOOD Challenges in the Next Two Decades Editors Rumel Dahiya Ashok K Behuria INSTITUTE FOR DEFENCE STUDIES & ANALYSES NEW DELHI First Published in 2012 ISBN 978-81-8274-687-9 Copyright © Institute for Defence Studies and Analyses‚ New Delhi All rights reserved. No part of this publication may be reproduced‚ stored in a retrieval system‚ or transmitted‚ in any form or by any means‚ electronic
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Contents Part I : Overview of world business 1. Nature of International Marketing : Challenges and Opportunities 2. Trade Theories and Economic Development 3. Trade Distorations and Marketing Barriers Part II : World market environment 4. Political Environment 5. Legal Environment 6. Culture 7. Consumer Behaviour in the International Context Part III : planning for international marketing 8. Marketing Research and Information System 9
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