MODULE PLAN Module Code & Module Title: MKT4053 Fundamentals of Marketing Programme(s): DMK Semester/Year: Year 1 (Sem 2) Week Topic Activity/Tutorial Remarks 1 Chapter 1: Introduction to Marketing Definition of marketing Marketing mix The marketing process Core marketing concepts Company Case: Abou Shakra Restaurant: Creating Customer Value the Old-Fashioned Way Marketing Debate: Does Marketing create or satisfy needs? Kotler‚ P. and Armstrong‚ G. (2014) Principles of Marketing. 15th
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Question 1 Dr. Montessori gave us a Decalogue. Comment on each one of them. What can happen if we did not did not follow them. You could refer to your personal experiences. The Montessori Decalogue are explained as below. 1. Never touch the child unless invited by him (in some way or another). Unless there is a very strong reason to (like avoiding an accident‚ for example)‚ it is important that one should never touch a child unless a child requests it. Picking up a child without the child’s
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1.1 Explain strategic contexts and terminology – missions‚ visions‚ objectives‚ goals‚ core competencies with respect to Xiaomi Inc. (AC 1.1 : Explain strategic contexts and terminology – missions‚ visions‚ objectives‚ goals‚ core competencies) Introduction: XiaoMi is a smartphone company which is a rage in China: its Mi branded its handsets which sports a highly and customized in which the Android deployment (called MIUI)‚ which are linked to a range of cloud services provided on top of the handset
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Part 1- Scenario 2 Katherine wants to investigate if the time of day a plant is watered affects the growth of the plant. She hypothesizes that a plant watered in the morning will grow faster than a plant watered at other times of the day. 1) Identify the specific independent and dependent variables that will be involved in an experiment to test this hypothesis. Independent variables: The time of day the plants were watered (examples include: sunrise‚ noon‚ sunset) Dependent variables: The resulting
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Writtle College: CHELMA 2A 13 Tutor: Kay Milton Title: “Describe and evaluate two approaches to the treatment of self- defeating behaviour” Word Count: 2774 In this essay I will describe what self defeating behaviours are and where they originate from‚ their causes and maintenance of the behaviour. As an example I will show two treatments that might be offered to help the presenting condition of depression in a person who suffered a stroke‚ and how they differ in their similarities. I will
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Forecasting Highline Financial Service offers three types of service to its client. Managing partner‚ Freddie Mack would like to arrange the financial and staffing for the upcoming year. The data has shown that there is fluctuation with regards to each service the company offers Mr. Mack would like to estimate future demand for services‚ keeping in mind that advertising‚ promotion and competition will remain constant at current rate. The data covers the company’s last eight quarters (2 years)
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Logistics & Transport - Inventory - Task 1.1 Itemise some of the inventory held by the following operations: Hotel: Food and beverages‚ bed sheets‚ toiletries‚ cleaning equipment Hospital: Syringes‚ overalls‚ bed sheets Retail Store: Clothing‚ food‚ drinks Task 1.2 Using the above illustration‚ what do you consider to be the aim of the inventory management? Are there any conflicts likely to occur for inventory control? I consider the aim of the inventory
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Pride and Prejudice Both Texts Letters to Alice Connections/Comments about texts Context (prompts‚ purpose‚ shapes‚ values) Personal context and social‚ political and historical context Austen is covert and implicit because she is female “if you turned out to be barren‚ that was a terrible disaster‚ not just personally but socially” “breaking through the thin walls between idea and experience” – reality poking into your life and preventing artists notions A teacher Cold war reference
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Are drug companies that test experimental drugs in foreign countries acting ethically? In my opinion‚ a lot of people in foreign countries are uneducated and therefore‚ may not fully understand the risks‚ complications and side effects of these experimental drugs. If they do not have the means to adequately research the drug prior to testing it‚ they may end up doing so without fully understanding what potential side effects are involved. I am not sure how well companies educate these foreign countries
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WHAT TO EXPECT IN THE CLASSROOM The One and Only YOUNG DRIVERS . Not only your licence‚ your licence to survive. ® Welcome to the world of YOUNG DRIVERS. The Young Drivers/ Collision free! Approach to Driving‚ program thoroughly provides each student with realistic and relevant strategies and tactics for safe driving. The in-class sessions cover the following topics : The keys to becoming a better driver -- The driving environment -- The psychology of learning -- Introduction to Collisionfree
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