potential’. The name ‘LEGO’ is an abbreviation of two Danish words “leg godt”‚ meaning “play well”. The company was founded by Ole Kirk Christiansen in 1932. It is now the world’s sixth largest manufacturer of toys‚ with its head office in Billund‚ Denmark‚ branches throughout the world and some 5000 employees its products are sold in more than 130 countries. The traditional interlocking LEGO brick has twice been named toy of the century by Fortune Magazine then by the British Association of
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375‚000 bricks 3‚591 meters tall!!! Lego is awesome - On average‚ every person on earth owns 94 Lego bricks - Sold in 130 countries (195 total) - 55‚000‚000‚000 parts produced in 2013 - 90 retail stores History - 1934 Ole Kirk Christiansen; Billund‚ Denmark ”Only the best is good enough” - 1949 first building sets - 1958 blocks as we know today - 1974 first mini-figure - 1998 robotic sets Rough Times - early 2000’s • Tough competition from imitators & electronic toys • Production outsourcing
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to “inspire children to explore and challenge their own creative potential”. Its motto‚ “Only the Best is Good Enough‚” had stuck with company since 1932 when Ole Kirk Christiansen‚ a Danish carpenter‚ established the company in the small town of Billund in Jutland‚ Denmark‚ to manufacture his wooden toy designs. As the company itself stipulated it: “It is LEGO philosophy that “good play” enriches a child’s life — and its subsequent adulthood. With this in mind‚ the LEGO Group has developed and marketed
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LEGO GROUP Introduction Lego group‚ a privately held company which is a construction toys company based in Billund‚ Denmark. The company was founded and formed by the Krik Kristiansen and his family in 1932. The company’s main flagship product‚ Lego‚ consists of coloured interlocking plastic bricks and a collection of gears‚ mini-figures and various other parts. Lego bricks can be assembled and connected in many ways‚ for example‚ to construct objects such as vehicles‚ buildings‚ etc. Anything
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licensing agreement. Product has real life application. Lego Theme park. Diversified product. (Video game‚ TV show‚ Movie). Outsource advertising. Independent privately held company. Limitation of products. Product easy to copy. Strong tie Billund community (restricting decision making‚ e.g. expansion‚ outsourcing). Lost trademark. Licensing agreements coming to an end soon. Low cost in switching product lines‚ as competitors are making compatible toy models. Opportunities Threats
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Christiansen died and Godtfred Kirk Christiansen took over LEGO as CEO. In 1960 there was a fire in a wooden-toy warehouse and they therefore started focusing the production on plastic LEGO bricks instead. In 1968 the LEGOLAND theme park opened in Billund. In 1969 LEGO DUPLO‚ the large LEGO bricks‚ was launched and in 1978 they launched the Minifigure as well as the LEGO TECHNIC product lines. Kjeld Kirk Christiansen
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The LEGO Group A short presentation 2011 2 The LeGO GrOup 2011 Contents It all began in 1932 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 The LeGO Group in key figures . . . . . . . . . . . . . . . . . . . . . . 5 Focus on growth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Organization . . . . . . . . . . . . . . .
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Inventor Ole Kirk Christiansen Company Lego Group Country Denmark Availability 1949–present Official website Lego[a] is a popular line of construction toys manufactured by The Lego Group‚ a privately held company based in Billund‚ Denmark. The company ’s flagship product‚ Lego‚ consists of colourful interlocking plastic bricks and an accompanying array of gears‚ minifigures and various other parts. Lego bricks can be assembled and connected in many ways‚ to construct such
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Annual Report 2011 The LEGO Group FINANCIAL HIGHLIGHTS Financial Highlights The LEGO Group (mDKK) 2011 2010 2009 2008 2007 18‚731 (13‚065) 5‚666 (124) 5‚542 4‚160 16‚014 (10‚899) 4‚973 (84) 4‚889 3‚718 11‚661 (8‚659) 2‚902 (15) 2‚887 2‚204 9‚526 (7‚522) 2‚100 (248) 1‚852 1‚352 8‚027 (6‚556) 1‚449 (35) 1‚414 1‚028 12‚904 6‚975 5‚929 10‚972 5‚473 5‚499 7‚788 3‚291 4‚497 6‚496 2‚066 4‚430 6‚009 1‚679 4‚330 3
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well as how digitalization works in LEGO System. 3. History of LEGO LEGO Toy Bricks original launched in1958. The business that creates the well-known‚ small‚ artificial‚ interconnecting bricks recognized as LEGO in progress as a little store in Billund‚ Denmark. It was set up in 1932 by carpenter Ole Kirk Christiansen. The company obtains the name of LEGO. In 1960s‚ LEGO had gone worldwide‚ with deals in Sweden‚ Switzerland‚
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