Product: Billabong International Product Class: Surf Brand Description: Created by two avid surfers‚ Billabong is a brand designed by surfers‚ for surfers. In 1973‚ Billabong offered little more than a small range of surf wear: mainly surfboards and board shorts. But today‚ Billabong is a brand that encompasses the Australian surf culture by offering products that cater not only for the surfer inside many of us‚ but for fashion and lifestyle needs. 1.2 CURRENT TARGET MARKET Billabong is a brand
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Operating Cycle: Over the last five years data has shown the rate of inventory turnover has been increasing. That is‚ it has gradually taken longer and longer for purchased inventory to be sold. An analysis of the financial data shows that current inventory turnover is at 150 days (2012: 153 days)‚ which is significantly higher than 107 days in 2007. The formula used was taken from financial data retrieved from the financial statements and was calculated as: 365/ (Cost of Goods Sold/Average
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Situation Read the closing case “Billabong.” This case explores the implications of changing currency values on the profits of Australian retailer Billabong. Billabong relies on the U.S. market for a significant share of its total sales. Consequently‚ the company must continually monitor and adapt to the changing relationship between the Australian dollar and the U.S. dollar. Explore the implications of changing currency values on the profits of Australian retailer Billabong from the Why does a fall
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product’s development. Billabong must know the value of each of the macro environment factors; such as‚ economic‚ demographics ‚ and lifestyle‚ technology and natural forces. Before companies‚ or in our case Billabong‚ produce a new products‚ they should study each macro environment force carefully. Each force have its effects on the market. Economic forces affect the consumer buying power and spending patterns. Thus‚ the new product should be affordable to their income. Billabong targets the millennia’s
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Analysis for Competitive Advantage Group Assignment Semester 1‚ 2012 Australian Company: Qantas Airways Ltd and Billabong International Limited Group Member: Erica Wee 418 5641 Deborah Kusiima 743 4006 Sabbir Ahmen 743 3840 Christina Chin Fung Fung 4201434 Executive Summary This report comprises of specific research on Qantas Airways Ltd. and Billabong International Ltd. (BBG) and their industries. In addition‚ primary sources such as the company’s official website‚ journals
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provide a comprehensive analysis of Billabong International Limited. This report is primarily based on a trend analysis of Billabong’s financial performance ratios from 2009 to 2011‚ common size table of the balance sheet and income statement and analysis of Billabong’s cash flows. Expect to provide a basis understanding of the company’s recent situation and future valuation. The company we compared‚ as a part of the surfwear industry is Quiksilver. Billabong is a multi-brand Australian company
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t-shirts and wetsuits‚ and I think it went along fairly smoothly‚ a nice sort of logical progression until the mid-80’s‚ when there was a huge boom in the surfing industry”. It was during this time when Billabong had strongly secure its place in Australian surf culture and Gordon Merchant (founder of Billabong) was prepare
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BILLABONG INTERNATIONAL LIMITED ABN 17 084 923 946 FULL FINANCIAL REPORT Corporate DireCtory DIRECTORS Ted Kunkel Non-Executive Chairman Derek O’Neill Chief Executive Officer Tony Froggatt Non-Executive Director Margaret Jackson AC Non-Executive Director Allan McDonald Non-Executive Director Gordon Merchant AM Non-Executive Director Paul Naude Executive Director Colette Paull Non-Executive Director PRINCIPAL AND REGISTERED OFFICE SOLICITORS Allens Arthur Robinson: Level 28‚ Deutsche
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Question 32 (10 marks) Critical Thinking Question (10 marks): The following is an excerpt from an article entitled “The Power of Brands” by Emily Chantiri and Kate Mills (Business Review Weekly‚ July 7 – 13‚ 2011‚ p. 16): Surf and sports label Billabong
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Jim Jim Falls‚ browse through a gallery of ancient Aboriginal rock art at Ubirr or Nourlangie Rock‚ or explore the scenic Yellow Water‚ a billabong teeming with wildlife. Around 1‚000 plant species‚ a quarter of all Australian freshwater fish species‚ and over one third of Australian bird species can be found in the Park. Must do: Cruise the Yellow Water Billabong and spot birds‚ animals
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