Table of Contents Table of Contents 2 Chapter 1: Company Profile – Billabong International Ltd 3 1.1 Overview of Billabong 3 1.2 Financial Analysis 3 Chapter 2: Identification and evaluation of Billabong’s global strategy 4 - 7 2.1 4 P’s 4 - 5 2.1.1 Product 4 2.1.2 Promotion 4 2.1.3 Price 5 2.1.4 Place 5 2.2 SWOT Analysis 6 2.3 Current Target Market 7 2.4 Reasons for Billabong’s international expansion 7 Chapter 3: Identification and evaluation of the external environment
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Introduction Billabong International Limited (BBG) produces surf wear‚ sports apparel and accessories for the surf‚ skate and snowboard markets (Macquarie‚ 2012). The firm recorded an 18.4% decrease in net profit to A$119.1 million in 2011 (Billabong Shareholder Review 2010/2011). After intense acquisition efforts‚ which saw Billabong buying over 11 brands (Appendix A)‚ the company was forced to undergo a major restructuring‚ closing 150 stores and cutting 400 jobs worldwide
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China‚ officially the People’s Republic of China‚ is a country located in East Asia. It is the world’s most populous country‚ with a population of over 1.3 billion. The PRC is a single-party state governed by the Communist Party of China‚ with its seat of government in the capital city of Beijing. It exercises jurisdiction over 22 provinces‚ five autonomous regions‚ four direct-controlled municipalities‚ and two mostly self-governing special administrative regions . The PRC also claims Taiwan – which
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Wonders of Chinese Food The most popular Chinese dishes could be the next meal you might get to eat. The food is very unique and special for every Chinese person. Is not only the taste is also the story behind you might be missing from the wonders of China. The most popular dish that everyone can find anywhere they go is the Dumplings. They seem like white little puffy balls and are curious to see what’s inside them. The traditional dumplings are made with crab or pork meat and filled with piping hot
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From 1403 to about 1492 China participated in numerous voyages led by Zheng He‚ the leader of their maritime operations‚ including the visiting of 37 countries and traveling through the Atlantic Ocean around the tip of Africa and beyond Europe (pg 202). Countries such as Ceylon‚ India‚ and the Persian Gulf were a few of their stops along the way. These voyages proved that China was the supreme world sea power whose shipbuilding techniques and navigational abilities were unmatched by any other nation
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East Asia became one of the most advanced and prosperous regions in the post- classical era due to the resurgence of the imperial style rule. After the collapse of the Han Dynasty‚ East Asia was plagued with 350 years of turmoil and destruction. This ended however when the Sui Dynasty came into power. This dynasty was able to bring back the centralized imperial rule due to a few successful military campaigns. The Sui dynasty lasted for less than thirty years‚ but it made way for the Tang and Sond
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Your research on China is interesting. It is true that China is a big player in the global market and a major importer and exporter of the United States. A bilateral relationship between the two countries is beneficial as United States and China are dependent on each other for many things. Another dimension of culture that is integrated in business is the gender inequality in China. Despite the Chinese law that indicates equal rights for male and female in every aspect of life‚ gender discriminations
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China Myths‚ China Facts China Myths‚ China Facts Globalization has changed a lot of ways corporations are operating these days. It has been very hard for most of the companies to adjust in this new environment. One of the countries that these companies had challenges was China. Businesses are learning every day that successful managers need cross cultural skills and training to succeed in a position outside of their country. In his new book‚ “What Chinese Want”‚ Tom Doctoroff‚
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Billabong was founded in the Gold Coast‚ Queensland‚ Australia in 1973 by Gordon Merchant. At first‚ he designed and created the board shorts at his home and then sold them to local surf shops. Surfers soon realized the durability of Merchant’s board shorts that was the result of his triple-stitching technique. Merchant understood that his company needed to expand to achieve success‚ so Billabong started to sponsor contests—these contests increased the public’s awareness of Merchant’s products and
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Billabong’s Recent Nose Dive Billabong is a popular Australian company whose business includes surf‚ skate‚ snow‚ sports apparel‚ accessories‚ and hardware. The company started in 1973 in Gold Coast‚ Queensland‚ Australia and through their four decades of business they have established brands such as Element‚ Von Zipper‚ Honolua Surf Company‚ Kustom‚ Palmers Surf‚ Xcel‚ Tigerlily‚ Sector 9‚ DaKine‚ and RVCA brand names. In 2008‚ the company witnessed peaking numbers with profits of $158 million
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