MCM-116: Marketing Management Session - 2 MARKETING QUOTE “Marketing takes days to learn. Unfortunately it takes a lifetime to master.” …Philip Kotler‚ US marketing guru TOPICS Impact of External & Internal Environment Product Vs Marketing Orientation Marketing Vs Selling What do people buy? The Demographic Environment: For marketers the main focus of study is population‚ because people make up markets. Census of India gives us a lot of information about people through statistics and demographic
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SEZs An International Trade Outlook What are SEZs? A region that has economic and other laws that are more free-market-oriented than a country’s typical laws Rest of India called “Domestic tariff area” SEZ Act 2005 came into effect in Feb 2006 & is an improvement over the SEZ Act 1995 Facts & Figures No. of formal approvals 584 No. of notified SEZs 381 No. of operational SEZs 187 Units approved in SEZs 3400 Land under SEZs 68‚027 hectares Total investment Rs. 2‚49‚630.82 Crore
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Strategic Relationships •The formation of strategic relationships among suppliers‚ producers‚ distribution channel organizations and customers (intermediate customers and end users). •The goal may be gaining access to markets‚ enhancing value offerings‚ reducing the risks caused by rapid environmental change‚ sharing complementary skills‚ acquiring new knowledge‚ building assigned close relationships with major customers‚ or obtaining resources beyond those available to a single company. •Strategic
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Gametronics Jan 16‚ 2015 Adrianne‚ Lauren‚ Alisa‚ Janet‚ Eric‚ Preetie Challenges we are facing ● Rejection rates are 2 times higher ● Relationship with Sega and Nintendo is not well established ● Poor inventory management Challenges we are facing ● Ineffective market research ● Lack of new talent (innovation) ● Declining performance What are the solutions? ● Sales - establish strong relationships with hardware companies ● Marketing - invest in R&D ● Software development - hire new talent
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TEXTILE INDUSTRY ANALYSIS Prepared By: Kalyani Joshi Satish Jewani Dwayne Menezes Yash Trivedi AGENDA Industry Introduction & Overview Company Overview Porter’s Five Forces PEST Analysis RATIO Analysis SWOT Analysis Strategic Recommendations References Indian Textile Industry - Introduction The Indian textile industry is one of the largest in the world. Currently contributes to 27% of India`s total foreign exchange and to around 4% to the GDP of the country. The industry
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Virtual Tour for Baguio city Tourist spots. BAGUIO CITY TOURISM OFFICE BACKGROUND OF THE STUDY Virtual Tour A simulation of an existing location with the use of virtual environment. Aerial 360° Virtual Tour : “The Virtual tour is perfect for showcasing condominium model units‚ building features‚ facilities‚ factories‚ clean rooms‚ warehouses and power plants and etc. Virtual Tours Manila (2011) : “It’s the next best thing to being there personally” but you can virtually walk through room‚
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Zimbabwe’s Crisis Zimbabwe in Crisis Where is Zimbabwe? Zimbabwe is here. Home to the Victoria Falls and amazing wildlife. Zimbabwe was known as … the breadbasket of Africa. However‚ Zimbabwe has many problems. The man responsible for Zimbabwe’s problems… Robert Mugabe‚ President of Zimbabwe Political Problems Economic Problems Political Problems Mugabe has been president since 1980. Mugabe helped end white rule in Rhodesia (Zimbabwe).
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Operation Research Assignment Name - Pulkit Course – MMS Batch 2 Roll no. – 100 Topic : “Use of dual linear programming problem in decision making.” Applications of Linear Programming Linear programming has been applied to a wide variety of constrained optimization problems. Some of these are: Optimal process selection Most products can be manufactured by using a number of processes‚ each requiring a different technology and combination of inputs. Given input prices and the quantity
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8/18/2011 Micromax Mobile Submitted to: Dr. Barnabas Submitted By: Ankit Saxena(A-05) Arpana Dalvi(A-06) Munish Nanavati(A-12) NIshal Ferrao(A-16) Rohan Deodhar(A-26) Contents Executive Summary ........................................................................................................................... 3 Situation Analysis .............................................................................................................................. 3 Customers ........
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Reason for choosing selected region: I chose to do my assignment based on The French Riveria region because I have heard of the many areas that make up the region such as Nice and I would like to do further research on the region as I would like to do my 3rd year placement of studying and working in France here if possible. The French Riveria also known as la Côte d’ Azur is located on the southeast coastline of France. It is home to more than 2 million people with Nice being the region’s largest
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