“On January 25‚ 1964 Nike‚ formerly known as Blue Ribbon Sports was founded by Bill Bowerman and Phillip Knight. It officially became Nike Incorporated on May 30‚ 1978”(Nike Business). During the late 70s to early 80s Nike’s initial focus was Track and Field but later expanded into various sports such as : soccer‚ golf‚ hockey and basketball just to name a few.” In 1980‚ Nike entered the decade on the success of its Nike Air technology‚ and at the end of that year Nike completed its initial public
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writer will discuss cross-cultural perspectives and how this affects a global organization. The chosen global organization will be Nike Inc. Nike is a global retailer of clothing‚ footwear‚ sportswear and accessories. The company was founded by Bill Bowerman and Phil Knight in 1964 and has a current stock price of $76.18 as of June 4‚ 2014. Nike’s headquarters is located in Beaverton‚ OR but manufacturing of its products takes place all over the world. In the retail apparel market Nike is considered
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Case Study Nike Introduction Good morning ladies and gentlemen and thank for taking the time to meet with us. Nike was founded on January 25‚ 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight. The company officially became Nike‚ Inc. on May 30‚ 1978. Nike has various products which include footwear as well as other apparel that compliment the former. This accounts for 92 percent of the company’s revenue. The other 8 percent comes from equipment and non Nike brand products‚ such as Cole
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Ethical theories can help rationalize certain decisions that Nike has made as a company and highlight the issues pertaining to its followed consequences. Let us now examine some ethics theories and observe the case of Nike in this light. Egoism - This theory states that individuals or corporations have a right to guide their conduct placing ones own interest foremost in rational decisions. Through this theory one can justify the placement of profits or revenue generation as the high attained goal
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than any other manufacturer in the world. Nike’s headquarters is located in the metropolitan area of Portland‚ Oregon. Nike was first known as Blue Ribbon Sports‚ founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in 1962. It officially became Nike‚ Inc. in 1978 while taking its name after the Greek goddess of victory. Mark Parker is the current CEO and Phil Knight still continues to hold a position at the top of the organization‚ as the company Chairman
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Date of Submission: 13 December 2009 Title of Assignment: Integrating Business Values: The Legality‚ Morality‚ and Social Responsibility of Nike’s Overseas Labor Practices and Misleading Statements to the Media. CERTIFICATION OF AUTHORSHIP:I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data‚ ideas or words‚ either quoted directly or paraphrased
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Globalisation a11d Nike GLOBALISATION Globalisation is the growing relations of international markets and it involves the economic activity in the production of goods and services among countries. It involves aspects such as growth and productivity‚ employment and skills wages and unequal distribution in wages both internationally as within a country. Hence‚ the belief that globalisation leads to growth is present all over both the works of Friedman and Norberg‚ but can be illustrated by a quote
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AN ECONOMIC PROFILE OF NIKE Nike Inc. (NKE) is one of the best known and heavily advertised brands in the world. Nike designs‚ develops and markets footwear‚ apparel‚ equipment and accessory products. Nike principally targets athletic footwear and athletic apparel. Nike’s product categories include running‚ cross training‚ basketball‚ soccer‚ sport-inspired urban shoes‚ and children’s shoes. It also makes shoes designed for football‚ golf‚ baseball‚ tennis‚ walking‚ skateboarding‚ bicycling
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Nike Case Study Table of Contents Part 1 Page Introduction and Overview 3-4 Part 2 Nike Company Information 5-6 Part 3 Nike weaknesses 7-8 Part 4 Ethics and impacts 9-10 Part 5 Conclusion 11 References 12 Nike manufactures and markets sports apparel and equipment on a global scale. They operate in 160 different countries‚ and have revenues of $18
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the organizational and societal functions of PR. Nike is an organization that helps athletes around the world reach their potential abilities with their apparel‚ athletic footwear and equipment that is unrivaled in the world (Nike‚ 2012). Co founder Bill Bowerman’s mission is‚ “to bring inspiration and innovation to every athlete in the world” (Nike‚ 2012). This research paper will explain the organizational and societal functions‚ and how both functions are used in Nike. The organizational function
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